Find out which were the best Luxury Hotels & Brands in 2013, based on their online reputation (more than 900.000 reviews where analysed)
Sébastien FELIX's insight:
93% of hotel guests are influenced by reviews, and those booking luxury establishments are no exception. ReviewPro, the leading provider of online reputation and social media analytics for the hotel industry, has published a comprehensive report tracking which luxury hotel brands
Son el tema de más actualidad en el sector: anuncios constantes en televisión, adquisiciones astrónomicas de Kayak y de Trivago, webs de destinos como Spain.info incorporan comparadores a su oferta de alojamiento, ocupan buena parte de las noticias...
The president/CEO of Marriott International at the American Express Luxury Summit 2014 said yesterday that international hotels must have a sense of place to appeal to the sensibilities of the modern traveler. He placed emphasis on “global blending” and how the hotelier has become more contemporary with a better connection to its surroundings.
Native advertising specialists Ampush have compiled some of statistics on how users engage with travel, showing how to reach travelers on Facebook.
Sébastien FELIX's insight:
Increasing mobile spend means that 50% of digital budgets will move to mobile by 2017.Travel is the #1 shared topic on the platform.18% of time spent on mobile is spent on Facebook app.Wednesday and Thursday are the two days to boost ad spend in advance of the weekend travel days.
If you can imagine someone as the personification of a gentleman, the name of that someone would be Olivier Lapidus. Taking that imagery, superimpose guest experience, Bing technology, and Brian Solis' Generation C...
Analyser la véritable source des réservations directes est une tâche difficile qui requiert plus que de simples analyses en ligne telles que des sites de référencement. Savoir exactement comment les clients ont décidé de réserver sur le site d'un hôtel peut se faire uniquement en demandant à chaque client comment il a découvert l'hôtel.
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