Digital healthcare
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Digital healthcare
Exploring the use of digital in the healthcare industry and its parallels
Curated by Tom Hall
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Apple will reject any wellness apps that store private health data in iCloud

Apple will reject any wellness apps that store private health data in iCloud | Digital healthcare | Scoop.it
Given recent events surrounding the security of cloud-storage accounts, Apple is keen to reassess any updates to iOS. The company has revealed that any
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International health app site launches - PMLiVE

International health app site launches - PMLiVE | Digital healthcare | Scoop.it

A pharma-backed website to help patients and the public find the most suitable mobile health apps has launched.

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This company tracks your kids online — and tells you about their mental health

This company tracks your kids online — and tells you about their mental health | Digital healthcare | Scoop.it

Prevention is the new focal point of modern health care. But while doctors worldwide are doing a better job of stopping diseases like HIV/AIDS before they take root in our bodies, they’ve been slower to bring such care to mental health.

 

Mevoked aims to change that.


Via Alex Butler
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Alex Butler's curator insight, November 26, 2013 8:42 AM

Another interesting example of behavioural tracking in mental health. With the work underway in schizophrenia and recovery from brain injury this is an area ripe with innovation. You can imagine the sensationalist headlines if you wanted to mis-represent stories such as this though...

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UK and value-based medicine pricing: Pay day cannot come too soon

UK and value-based medicine pricing: Pay day cannot come too soon | Digital healthcare | Scoop.it

When does your employer pay you for your toil? For the Brits reading this post it is likely to be the 25th of each month; I’ve been paid on this day since my first post-graduation job as a research microbiologist in 1995. Non-UK resident readers will have a different nationally recognised date. In Germany it is the 30th and in Portugal it can be any day between 1st to the 8th of the month. Our U.S. friends often get paid weekly; imagine that monthly paid folk! Think about how that would change the way you manage your money such as deciding when to pay the mortgage. If you have a regular pay structure, you can manage your finances with a degree of confidence.

 

Uncertainty around when, how or even if things are paid is never a good thing, especially if you are investing heavily and not seeing your return for years to come. This is exactly how global pharmaceutical businesses find themselves when faced with the UK and a future scheme called value-based pricing (VBP).

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Sanofi launches a monster mobile diabetes game - PMLiVE

Sanofi launches a monster mobile diabetes game - PMLiVE | Digital healthcare | Scoop.it

Crazy monsters, bizarre furniture and weird pets are at the heart of a new mobile game from Sanofi UK for children with diabetes.


Available on the iPhone, iPad and Android devices, Monster Manor is a collecting game with a built-in tracker that provides positive feedback the more regularly players test and log their blood glucose levels.

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Google Glass passes clinical 'proof of concept' - PMLiVE

Google Glass passes clinical 'proof of concept' - PMLiVE | Digital healthcare | Scoop.it

A new project to assess to feasibility of using Google Glass to provide doctors with hands-free access to clinical information looks to have passed its first hurdle.

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Janssen expands its 'mobile health manager' - PMLiVE

Janssen expands its 'mobile health manager' - PMLiVE | Digital healthcare | Scoop.it

Janssen has expanded its mobile adherence campaign Care4Today, adding a new family support option to encourage patients take their medicines as prescribed.

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Stephen Greengrass's curator insight, September 25, 2013 9:05 AM

Some interesting ideas here, and in particular providing a charitable financial incentive to encourage adherence to a treatment regime.  I can see this working for a time but wonder whether, and at what point, that donation ceases to be an incentive.

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Pfizer begins using ‘digital’ reps

Pfizer begins using ‘digital’ reps | Digital healthcare | Scoop.it

Pfizer has begun using digital drug representatives to market medicines, leaving the decision as to whether they want to see them in doctors’ hands.

It’s an unusual move that creates more of an indirect form of marketing. The firm’s new service it calls ‘Pfizerline’ has its own website with a blurb saying: “Ask Pfizer............, who can give you promotional product information at a time convenient to you. It’s simple. It’s flexible. It’s convenient. Calls can be arranged to suit your busy practice schedule.”

 

The service offers new ways for primary care doctors to talk to reps and also offers links to product information about branded medicines available in the UK.

 

There is in addition the ability to book an online meeting room that Pfizer says provides a “rich multi-media interaction where you can see our trained UK-based digital representative, as well as the product presentation they are discussing with you”.

 

In a nutshell, it means UK doctors can speak to reps via a Skype-like device about new products from Pfizer. Doctors can book online via a booking form and a ‘digital rep’ will arrange a time to talk on the phone, or video link at www.askpfizer.com.

 

The process, dubbed ‘digital detailing’, is designed around promotional product discussions and is within the ABPI rules.


Via Andrew Spong
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Sven Awege's comment, October 6, 2013 6:24 PM
Is this really new? I thought they were doing this many years ago - just new way to describe it?
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Google Launches New Company, Calico, to Extend the Human Life Span

Google Launches New Company, Calico, to Extend the Human Life Span | Digital healthcare | Scoop.it

Google is taking on death itself with Calico, a new company charged with extending the human life span.

 

The initiative, announced in a Time cover story, will be run by Arthur Levinson, former CEO of Genentech, who is also an investor and the chairman of Apple. In an interview with Time, Google CEO Larry Page characterized Calico as a moonshot, along the lines of Google's self-driven cars. "It takes 10 or 20 years to go from an idea to something being real," Page explained. "Health care is certainly one of those areas. We should shoot for the things that are really, really important, so 10 or 20 years from now we have those things done.”

 

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What brings patients to pharma websites? - PMLiVE

What brings patients to pharma websites? - PMLiVE | Digital healthcare | Scoop.it

The biggest influence on whether US patients visit a pharmaceutical compny's disease information or 'drug.com' website is whether their doctor thinks it's worthwhile.


That's according to a US survey on how people access online health information, which found physician recommendations were the top influence on traffic to pharma websites.

 

Makovsky's third annual survey found that on average US patients visit a doctor three times a year, but spend nearly 52 hours searching online for health information – and their personal computer remains the device of choice for this.

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The changing power of health data

The changing power of health data | Digital healthcare | Scoop.it

Throwing the words ‘data’ and ‘value’ into Google news, a handful of thought leading blogs like Forbes, TED and e-Consultancy, together with a quick dip into Twitter, and it soon becomes clear that data is one of the burning topics of the moment and possibly one of the most controversial.


What also becomes apparent is that the conversation appears to be just as lively whatever industry you’re looking at. However, the sheer volume of information being collected in healthcare, together with the sensitivity of that data, makes this an industry to watch.

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UK outlines pipedream of a paperless health service

UK outlines pipedream of a paperless health service | Digital healthcare | Scoop.it

Making better use of technology was high on the agenda of the UK’s former health secretary Andrew Lansley and it remains a continuing theme for his successor.


Since taking up post in September, Jeremy Hunt has presided over the launch in October of a ‘learning lab’ to boost NHS uptake of digital technology and earlier this year his entire department was told it must become more ‘digitally enabled’.

 

Now Hunt wants to transform the way the NHS operates by using technology to connect patients and healthcare professionals to health information.

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Department of Health sets out its digital strategy - PMLiVE

Department of Health sets out its digital strategy - PMLiVE | Digital healthcare | Scoop.it
Tom Hall's insight:

The UK’s Department of Health has to become much more ‘digitally enabled’ if it is to help steer the health service through the significant changes it faces.

 

That was the message to civil servants and other staff in the Department’s new Digital Strategy, which it hopes will improve health and care and deliver “better value for all”.

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Bayer outlines some of its digital health needs - PMLiVE

Bayer outlines some of its digital health needs - PMLiVE | Digital healthcare | Scoop.it

In a bid to attract a new wave of digital health talent Bayer plans to support startup companies working on novel software, hardware or solutions.

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Personalised cancer support app wins Janssen's digital prize - PMLiVE

Personalised cancer support app wins Janssen's digital prize - PMLiVE | Digital healthcare | Scoop.it

A mobile app that offers cancer patients personalised support has won Janssen's inaugural Digital Health Masterclass Challenge.

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Beyond the pill: pharma's experiments in social media

Beyond the pill: pharma's experiments in social media | Digital healthcare | Scoop.it

How does an industry like pharma, which suffers from an image problem (only 56% as of this year of consumers trust drug companies, according to Edelman), take advantage of a vital marketing tool such as social media and its extraordinary capabilities for connecting with customers and creating a brand presence?

 

The answer?

 

Forget the drug:  it’s about education, stupid.


Via Andrew Spong
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New shores: The shift from selling pills - PMLiVE

New shores: The shift from selling pills - PMLiVE | Digital healthcare | Scoop.it

The case for 'beyond the pill' services is becoming well established. Most new drugs coming to market are perceived by some to have relatively limited value in their own right (eg incremental benefits over existing options). Some of the most urgent unmet needs in healthcare in the developed world (and therefore where the industry can add most value in these regions) are not just within the provision of medicines, but also within healthcare systems and services. Biopharmaceutical companies must therefore consider the whole package; they should offer compelling beyond the pill services related to their products that address stakeholder needs along the patient pathway, leading to better health outcomes, while at the same time providing a source of competitive advantage.

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Big increase in US mobile health audience - PMLiVE

Big increase in US mobile health audience - PMLiVE | Digital healthcare | Scoop.it

The number of American adults that use their mobile phone to gather health information or use health tools has shot up over the last year.

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Novartis adds Facebook personalisation to sight campaign - PMLiVE

Novartis adds Facebook personalisation to sight campaign - PMLiVE | Digital healthcare | Scoop.it

Novartis has launched a new online campaign to raise awareness of chronic eye conditions with a unique approach to personalising the user's experience.

 

At the heart of the campaign is a video that incorporates pictures from viewers' own Facebook accounts, significantly increasing the chances it will resonate with its audience.

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M-commerce accounts for all online growth as desktop sales plateau: report

M-commerce accounts for all online growth as desktop sales plateau: report | Digital healthcare | Scoop.it

Mobile devices now account for all online sales growth as the amount of sales through desktop computers has plateaued, according to a new report.

 

Though total online retail has averaged around 15% growth since Q1 2011 figures excluding mobile have actually seen a steady decline before flat-lining in Q2 2013.

 

This is the first time that IMRG and Capgemini have reported separate statistics for mobile sales, with the data also showing that 23% of all online retail sales in Q2 2013 came from mobile devices.

 

Of this proportion, tablet devices account for 85% of mobile sales so far this year with smartphones making up the remaining 15%.

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FDA takes 'tailored' approach to mobile app regulation - PMLiVE

FDA takes 'tailored' approach to mobile app regulation - PMLiVE | Digital healthcare | Scoop.it

The FDA has issued final guidance for developers of what it terms 'mobile medical apps' – smartphone apps that perform the same functions as traditional medical devices.

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'Biomedical Facebook' launches to speed up cancer research

'Biomedical Facebook' launches to speed up cancer research | Digital healthcare | Scoop.it

A new drug discovery website that aims to be a 'Facebook for researchers' has launched with a mission to accelerate cancer drug research.

 

Granatum.org wants to bring together biomedical researchers from pharma, universities and research institutes and make it easier for them to interact and cooperate.

 

The site provides access to the biomedical knowledge and data resources needed to prepare complex experiments to identify novel agents for cancer prevention and to design experimental studies.

 

It hopes that by helping researchers to build and share hypotheses, search databases, and design and execute in-silico experiments, potential chemoprevention drugs can be better screened ahead of any in-vitro and in-vivo testing. This, in turn, should speed up oncology research and even reduce costs.

 


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AZ sponsors heart attack risk app - PMLiVE

AZ sponsors heart attack risk app - PMLiVE | Digital healthcare | Scoop.it

AstraZeneca (AZ) has leant its support to a new mobile app that could help doctors more easily identify high-risk heart patients.


The GRACE 2.0 app will help doctors, nurses or paramedics quickly calculate the severity of a patient's condition and help them offer the most appropriate immediate and long-term treatments.

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The quest for a clear digital strategy « Aurora Comms Blog

The quest for a clear digital strategy « Aurora Comms Blog | Digital healthcare | Scoop.it

Within the pharma industry, the pressure to ‘catch up’ in digital compared with other industries has been growing for quite some time now. The result is a growing risk of disorganised digital assets, unaligned to the overall business strategy, which are unable to solve real business problems.  Add to this, more technologies, more opportunity and vastly greater choice mean that a strong digital strategy is critical to deliver against an ever more demanding environment.

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Melanoma smartphone app claims 'highly variable'

Melanoma smartphone app claims 'highly variable' | Digital healthcare | Scoop.it

Smartphone apps that assess the likelihood of a skin lesion proving malignant are “highly variably” and could cause patients harm, according to a new US study.

 

Researchers from the University of Pittsburgh Medical Center examined four apps that use photographs of skin lesions to make assessments and whether they suggest any type of diagnosis or estimate the risk of malignancy.

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