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Digital Healthcare Trends
How to be up to date in digital healthcare marketing
Curated by Ricard Robledo
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Hashtags for Healthcare

Hashtags for Healthcare | Digital Healthcare Trends | Scoop.it
When it comes to utilizing social media for marketing purposes, hashtags (#) are a must. That includes the healthcare industry.
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Helping Doctors Get Social » gary monk 's blog

Helping Doctors Get Social » gary monk 's blog | Digital Healthcare Trends | Scoop.it
Helping Doctors Get Social with @garymonk http://t.co/VGHAubFkPq
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MirMeApp, una app para preparar el MIR

MirMeApp, una app para preparar el MIR | Digital Healthcare Trends | Scoop.it
MirMeApp es la aplicación móvil pensada por médicos y dirigida a opositores MIR que se sitúa como el simulador de exámenes más completo y real que existe hasta la fecha.  Disponible de forma gratuita para Android e iOS, incluye todas … Sigue leyendo...
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End-to-End ICD-10 Testing: Are You Prepared?

End-to-End ICD-10 Testing: Are You Prepared? | Digital Healthcare Trends | Scoop.it
According to a recent survey, less than 10% of physician practices are ready for the upcoming transition to International Classification of Diseases, 10th Edition (ICD-10), up from less than 5% a half year prior.
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Digital Pharma: Is the Channel or Content King?

Digital Pharma: Is the Channel or Content King? | Digital Healthcare Trends | Scoop.it
Consumers want to access information online . Is content marketing all that matters or should we be focussing on a multichannel approach in pharma? (Consumers are multichannel, using online interchangeable with the offline.
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Wikipedia and Cancer Research UK to take cancer information to the next level

Cancer Research UK is working with Wikipedia to recruit its very own ‘Wikipedian in Residence'.
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Why every leader should care about digitization and disruptive innovation | McKinsey & Company

Why every leader should care about digitization and disruptive innovation | McKinsey & Company | Digital Healthcare Trends | Scoop.it
Digitization, automation, and other advances are transforming industries, labor markets, and the global economy. In this interview, MIT’s Andrew McAfee and McKinsey’s James Manyika discuss how executives and policy makers can respond.
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How 23andMe got in trouble

How 23andMe got in trouble | Digital Healthcare Trends | Scoop.it
Open sesame? Lukas Hartmann shares a great, detailed story (My deadly genetic disease was just a bug) of what happens when a self-described nerd is “confronted with a life threatening situation,” in this case a message about him from 23andMe that...
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Pharma's biggest problem in 2014? Strategy

Pharma's biggest problem in 2014? Strategy | Digital Healthcare Trends | Scoop.it

In a PMGroup / Havas Lynx survey of 250 people working in, and for, the pharma industry, 'unclear strategy' was voted the biggest challenge the industry will face with 'digital' in 2014.


Via Andrew Spong
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Sven Awege's curator insight, January 23, 5:11 AM

Nice to see these confirmed in a neat table. We type of know these after some years in the industry.

Lilltle comment that I heard recently that resonated, our constant use of the word 'restrictive' when talking about regulations - lets get over thinking about this negatively - Nearly all issues raised are either the law, or simply good ethical behavior. We should understand where the limits are, and for what reason, then get to work on what we can do. From my perspective much of Pharma still has to get a solid grip on doing the easy stuff first, and doing it well. 

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A social pill for pharma

A social pill for pharma | Digital Healthcare Trends | Scoop.it

Pharmaceutical companies are slow to board the social media bus, but the rest of the healthcare industry isn’t waiting around.

 

Online health information is readily available, and consumers have no reservations about tapping the Internet and social environments to find it.


Via Andrew Spong, Sven Awege, eMedToday
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Make Visits More Effective with Point-of-Care Education: 6 Apps in Action #mHealth

Make Visits More Effective with Point-of-Care Education: 6 Apps in Action #mHealth | Digital Healthcare Trends | Scoop.it

If you’re like many doctors today, you may find yourself with more complex information to convey in shorter visits. Adding to the problem, patients are famously bad at retaining verbal information. Those who don’t understand or remember information are more likely to keep making the same mistakes, or not follow through on a treatment plan. Thus, you may wind up explaining the same things over and over to the same patients during office visits.

 

Luckily, there’s an app for that–several, in fact. Mobile apps provide a simple, low-cost opportunity for you to educate patients more efficiently and effectively at the point of care.

 

Read more at: http://profitable-practice.softwareadvice.com/point-of-care-education-6-apps-in-action-1213/


Via Parag Vora, Ricard Robledo
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Marketing predictions 2014: 5 analytics trends to watch - CMO

Marketing predictions 2014: 5 analytics trends to watch - CMO | Digital Healthcare Trends | Scoop.it
CMO Marketing predictions 2014: 5 analytics trends to watch CMO In light of such findings, and the exponential growth in how marketers are utilising big data insights to better their customer intelligence and engagements, we've asked five global...
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Why is Google Supporting Big Pharma?

Why is Google Supporting Big Pharma? | Digital Healthcare Trends | Scoop.it
Why is Google Supporting Big Pharma?
International IP and the Public Interest
[34] This opaque and secretive U.S. pharmaceutical market seems to advantage the drug companies and large U.S.

Via eMedToday
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PatientsLikeMe pushes data sharing

The ‘Data for Good’ campaign will encourage health data sharing to advance medical research
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IMS Report highlights challenges of pharma

IMS Report highlights challenges of pharma | Digital Healthcare Trends | Scoop.it
The IMS Institute of Health Informatics released a report today called “riding the technology wave in life sciences” and there are some troubling findings.
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OracleVoice: Heathcare's Next Innovation? The Answer Is In The Data

OracleVoice: Heathcare's Next Innovation? The Answer Is In The Data | Digital Healthcare Trends | Scoop.it
As the healthcare industry goes digital, all of those doctor visits and other health-related transactions are creating terabytes of highly valuable data. In too many places, however, that data isn’t shared as widely as it could be.
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Despite the Penalties, Physician Visit Innovation Is Progressing

Despite the Penalties, Physician Visit Innovation Is Progressing | Digital Healthcare Trends | Scoop.it
One morning, Arthur Tyson woke up with a nose bleed at home. He otherwise felt fine. Tyson continued his morning routine, which included strapping on his blood pressure cuff which communicates his vital signs to a remote monitoring system.
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5 Reasons Why Mayo Clinic Dominates Social Media in Healthcare

5 Reasons Why Mayo Clinic Dominates Social Media in Healthcare | Digital Healthcare Trends | Scoop.it
What makes Mayo Clinic dominate social media in healthcare? Here are 5 reasons why.
The 2013 Harris Poll EquiTrend survey named the Mayo Clinic website the top Health Information Website, ahead of WebMD.
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Let Strategy Drive Healthcare Marketing Decisions (Part 3)

Let Strategy Drive Healthcare Marketing Decisions (Part 3) | Digital Healthcare Trends | Scoop.it
Gaining consensus is critical to keeping the organization focused on the marketing plan and investment decisions.
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Pharma, tablets and e-detailing - a prescription for physician engagement - PMLiVE

Pharma, tablets and e-detailing - a prescription for physician engagement
PMLiVE
It's taken a while for our industry to get on board, but it appears that tablet detailing has finally arrived.
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Why You Should Create Multi Channel Content | Right On Interactive

Why You Should Create Multi Channel Content | Right On Interactive | Digital Healthcare Trends | Scoop.it
In 2014, a marketing strategy that includes multi channel content creation and management is essential.
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New year, new attitudes in digital

New year, new attitudes in digital | Digital Healthcare Trends | Scoop.it
The real digital innovations in 2014 need to come in our attitudes, not our technologies
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Pharma Companies Working on Maximizing ROI on e-Detailing

Pharma Companies Working on Maximizing ROI on e-Detailing | Digital Healthcare Trends | Scoop.it
Despite pharma’s best efforts to improve systems for calling on physicians, access to targets remains a problem across the industry.

Via Philippe Marchal/Pharma Hub, Rémy TESTON, Fabrice Vezin
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Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference?

Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference? | Digital Healthcare Trends | Scoop.it
Recently I’ve been doing a number of audits for prospective clients, surveying their presence on the search and social web, how they are “known” and taking inventory of digital assets and the overall experience across their owned, earned, paid and...
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What is digital transformation?

What is digital transformation? | Digital Healthcare Trends | Scoop.it
It's an over-used phrase in the business, but what exactly does digital transformation mean and how do you apply it?
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