Digital Healthcare Trends
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Digital Healthcare Trends
How to be up to date in digital healthcare marketing
Curated by Ricard Robledo
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Nielsen: Access to digital health lags behind patient interest

Nielsen: Access to digital health lags behind patient interest | Digital Healthcare Trends | Scoop.it
A new survey of 5,000 patients and 626 physicians conducted by Nielsen Strategic Health Perspectives found that consumer access to digital health technology is still quite low, especially compared to consumers’ wants.
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The Five Hidden Heavyweights Of Silicon Valley

The Five Hidden Heavyweights Of Silicon Valley | Digital Healthcare Trends | Scoop.it
Google has rebranded as Alphabet, Microsoft is changing the way it is reporting earnings to investors, eBay spun its PayPal division earlier in the year and Hewlett-Packard in the process of a similar split.
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Digital health takes pharma beyond the pill - EPM Magazine

Digital health takes pharma beyond the pill - EPM Magazine | Digital Healthcare Trends | Scoop.it
Digital health has a major role to play in the pharma sector, from moving ‘beyond the pill’ to revolutionising clinical trials
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CEOs taking charge of digital strategies - Business Insider

CEOs taking charge of digital strategies - Business Insider | Digital Healthcare Trends | Scoop.it
CEOs are increasingly taking charge of digital strategies
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Niños y tecnología: un pequeño decálogo

Niños y tecnología: un pequeño decálogo | Digital Healthcare Trends | Scoop.it
¿Hasta qué punto debe evolucionar la educación de los niños a medida que evoluciona el entorno que la rodea? ¿No es una pregunta completamente obvia?
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On digital engagement and icebergs

On digital engagement and icebergs | Digital Healthcare Trends | Scoop.it
I’ve always found pitching for projects with pharmaceutical companies fascinating – it reveals an enormous amount about the way in which people working inside these organisations think.
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Healthcare Analytics Market to Reach $18.7B by 2020

Healthcare Analytics Market to Reach  $18.7B by 2020 | Digital Healthcare Trends | Scoop.it
The global healthcare analytics market is expected to reach $18.7 Billion by 2020 from $5.8 Billion in 2015, according to a new market research report by MarketsandMarkets.
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IBM To Purchase Merge Healthcare, Right Move, Right Time

IBM To Purchase Merge Healthcare, Right Move, Right Time | Digital Healthcare Trends | Scoop.it
  IBM is getting aggressive -- in its bid to expand its presence in the healthcare industry, that is.
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5 Ways Health 2.0 is Changing Care Delivery

5 Ways Health 2.0 is Changing Care Delivery | Digital Healthcare Trends | Scoop.it
“Some people think Health 2.0 is purely a consumer movement, but its roots are as firmly grounded in health care systems and provider workflows as they are in sleek new consumer devices and well-designed fitness apps.”
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81% of Enterprises Are Relying On Analytics To Gain Greater Customer Insights

81% of Enterprises Are Relying On Analytics To Gain Greater Customer Insights | Digital Healthcare Trends | Scoop.it
According to a recent KPMG survey of C-level executives, 92% are using data and analytics to gain greater insights into marketing. 72% report their enterprises are regular to heavy users of social media data to improve customer relationships.
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FDA clears Propeller Health digital adherence platform for GSK inhaler as beyond the pill trend grows

FDA clears Propeller Health digital adherence platform for GSK inhaler as beyond the pill trend grows | Digital Healthcare Trends | Scoop.it
A few months after the FDA cleared digital health company Propeller Health’ first collaboration with Boehringer Ingelheim Propeller Health remote monitoring platform for drug developers using its Respimat inhaler for people with chronic conditions,...
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Pharma needs to get into digital health data game to stay competitive, study says

Pharma needs to get into digital health data game to stay competitive, study says | Digital Healthcare Trends | Scoop.it
That Apple watch you are wearing may allow you to text and listen to music, and it can track your activity. But it may also be conducting a postmarket study that will help cut the price of some of your prescription drugs in the future.
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A quiet day in the doctor’s office: And that’s the way it’s supposed to be

It’s been a very slow week in my office.  Today we almost pitched a no-hitter, having only one patient come in toward the end of the day.
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Technology Enabling Pharma Sales Force in Transforming Practice of Medicine to ... - PharmaLive (press release) (subscription)

Technology Enabling Pharma Sales Force in Transforming Practice of Medicine to ... - PharmaLive (press release) (subscription) | Digital Healthcare Trends | Scoop.it
Mobile technology can give Pharmaceutical companies the boost it needs to improve marketing effective­ness and sales performance.
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Artificial Intelligence for Healthcare: Are We There Yet?

When Amazon first came out with a smart recommendation algorithm for customers, millions of consumers receive their first tailored shopping experience personalized to their own interests.
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Multi-speed IT for a digital business - Accenture

Multi-speed IT for a digital business - Accenture | Digital Healthcare Trends | Scoop.it
Read how CIOs looking to lead their organization’s digital and operating model transformations must master multi-speed IT.

Via Farid Mheir
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Farid Mheir's curator insight, September 30, 2015 6:02 AM

Doing exactly this at Bombardier right now: creating an agile team within the IT organization that complements the traditional team on business critical new technologies including: digital marketing, analytics and data management, collaboration, mobile, and cloud solutions.


Results are pretty amazing: more agility, improved business satisfaction and often lower costs to deliver.


It works.

Wesley Yuhn's curator insight, October 9, 2015 12:07 PM

Multi-speed #IT for a digital #business - #Accenture via @wesleyyuhn1 http://sco.lt/...#CIO #BI #analytics #cloud

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Algorithms will replace doctors in prescribing meds, and other predictions from Scanadu CEO Walter De Brouwer

Scanadu CEO Walter De Brouwer played digital health provocateur during a talk at this week’s Transforming Medicine: Evidence-driven Mhealth conference at Scripps Translational Science Institute.
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Google’s Alphabet Launches Life Sciences Company

Google’s Alphabet Launches Life Sciences Company | Digital Healthcare Trends | Scoop.it
After Google’s announcement to restructure into Alphabet, Google has launched a Life Sciences company as the first new company under the Alphabet umbrella. “3 years ago we embarked on a project to put computing inside a contact lens — an immensely...
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10 private digital health companies reveal their 2014 revenue

10 private digital health companies reveal their 2014 revenue | Digital Healthcare Trends | Scoop.it
Every year Inc. Magazine manages to convince thousands of private companies to divulge their otherwise closely held financial data to the publication in exchange for a chance at placing on the annual Inc 5,000 and Inc 500 fastest growing private...
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MD Connect lists physicians on Twitter; Here are some more in health IT

MD Connect lists physicians on Twitter; Here are some more in health IT | Digital Healthcare Trends | Scoop.it
We love lists, for better or for worse. Last week, Jonathan Catley of online healthcare marketing firm MD Connect came up with list of “20 doctors you should be following on Twitter.”
It’s a pretty good one, with some familiar names — Dr.
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Surveys: 58 percent of UK patients, 72 percent of UK, French, or German docs have used digital health tech

Surveys: 58 percent of UK patients, 72 percent of UK, French, or German docs have used digital health tech | Digital Healthcare Trends | Scoop.it
A couple of new reports from across the pond illustrate the ways doctors and patients are thinking about digital health in England, as well as in France and Germany.
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The role of pharma in the digital world of pati...

The role of pharma in the digital world of pati... | Digital Healthcare Trends | Scoop.it
Alexandre Gultzgoff's insight: godd summary of pharma digital challenge and some winning options
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Three Factors For Designing A Killer Apple Watch App

Three Factors For Designing A Killer Apple Watch App | Digital Healthcare Trends | Scoop.it
The Apple Watch is out, and the reviews—to put it blandly—have been mixed. Further, Apple Watch sales have declined 90% since opening week according to a recent study by Slice Intelligence.
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Omnichannel is not Multichannel Marketing [video] | Brian Solis | LinkedIn - Pulse

Pulse Omnichannel is not Multichannel Marketing [video] | Brian Solis | LinkedIn Pulse While in London, I visited the SmartFocus to present to the team and their customers on the state and future of omnichannel, digital marketing and the future of...
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For First Time in Seven Years, Pharma Support of CME Increases. A Closer Look at the Data.

For First Time in Seven Years, Pharma Support of CME Increases. A Closer Look at the Data. | Digital Healthcare Trends | Scoop.it
According to data compiled by the Accreditation Council for Continuing Medical Education (ACCME), the pharmaceutical industry has increased its financial support of CME in 2014 compared to 2013.
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