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Digital Healthcare Trends
How to be up to date in digital healthcare marketing
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24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry

24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry | Digital Healthcare Trends | Scoop.it
Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry?
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Using Social Media in Oncology

Using Social Media in Oncology | Digital Healthcare Trends | Scoop.it

“ In cancer care, social media can be used to improve patient education and doctor-patient interactions, but there are important legal and privacy concerns.”


Via COUCH Medcomms, eMedToday
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eMedToday's curator insight, November 18, 2013 7:49 PM

The increasing popularity and use of social media in medicine offers great opportunities for healthcare professionals and their institutions to interact with patients and colleagues at a pace that has never before been possible

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Pharmaceutical marketing in a digital world – a prescription for branding success

Pharmaceutical marketing in a digital world – a prescription for branding success | Digital Healthcare Trends | Scoop.it
Ash Rishi continues his pharmaceutical marketing discussion in part two of four articles. Here, he takes a look at how pharma marketing fits into the digital and social media world and the challenges this involves.

Via eMedToday
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eMedToday's curator insight, November 15, 2013 7:31 PM


How do you create an online personality? Through content personalisation, otherwise simply known as storytelling.

Why is content personalisation so important? For a number of reasons, all of which are related to the fact that the amount of data available to us is almost unfathomable. For example, it has been reported that a daily edition of the New York Times contains as much information as someone alive in the 1700s processed during an entire lifetime. In other words, personalising content (or telling a story) helps your target audience find you and gives them a reason to revisit your website, your Facebook page, your Twitter feed or any other modality you decide to use.

eMedToday's curator insight, November 15, 2013 7:32 PM

Clearly personalized content can be delivered in the context of e detailing

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Turn Digital Audience Report: Multichannel is the Marketing ...

Turn Digital Audience Report: Multichannel is the Marketing ... | Digital Healthcare Trends | Scoop.it
In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the.
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Digital Health Marketing: How to Save Time with Social Media Automation Tools

Digital Health Marketing: How to Save Time with Social Media Automation Tools | Digital Healthcare Trends | Scoop.it

“I can’t afford to waste time on social media. I don’t have any time now.”

Can you relate?

 

Yes, social media can turn into a huge inefficient and ineffective exercise if you’re not using the right tools.

 

Social media tools help you create and distribute content more efficiently to the various social media platforms. The tools also help you manage your social media accounts. Finally, tools provide you with the metrics you need to really hone in on the activities that provide you with the biggest payoffs.

Here’s your resource of social media tools to use in your digital health marketing.

Make the Tasks Easier- Use Tools

Regardless if you have in-house or outsourced staff handling your Social Media activity, you’ll want to arm them with the right tools to do the tasks efficiently and effectively, and also provide you with the metrics and information you’ll need to lead and manage the efforts.

 

Google Alerts- to track keywords, name, company name, product and services, mentions on blog posts, Facebook Pages, Linkedin, and Google+

 

Twitter Alerts and Twitter Search- To monitor mentions on Twitter and find relevant Followers and topics to engage.

 

Tweetdeck- Manage, monitor, and schedule Tweets

 

Hootsuite- Manage, monitor, and schedule posts to multiple social media platforms.

 

Mention.net- a potential replacement for Google Alerts and Twitter Alerts in one place.

 

ManageFilter- Manage your Followers on Twitter

 

While these are the top Social Media Tools, you might want to check out these additional resources:

 

50 Top Tools for Social Media Monitoring, Analytics, and Management

 

10 Best Social Media Management Tools

 

The 39 Social Media Tools I’ll Use Today

 

The approach on the Tools is the same as the overall approach on Social Media: keep it simple and easy to operate. Use the tools that you understand and work in your business.

 

With the Right Time, the Right Team, and the Right Tools, you’ll be prepared to launch a cost effective Social Media Marketing campaign for your Digital health firm


Via Plus91
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ERSAOnline's curator insight, October 23, 2013 3:50 AM

Good advice, especially for small business. If you're going to do social media properly you will need to assign someone to it but as an interim measure there are some good pointers in here.

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[Study] New game app improves adherence among diabetes patients

[Study] New game app improves adherence among diabetes patients | Digital Healthcare Trends | Scoop.it

A new mobile game app designed by CyberDoctor showed improvements in medication adherence, diet and exercise in diabetes patients, according to a study.

 

The company said that breakthrough clinical trial results for the game, called PatientPartner," documented for the first time the effectiveness of a story-driven game in changing health behavior and biomarkers. The study was conducted among 100 nonadherence patients at Hershey, Pa.-based Pinnacle Health Systems and presented at the Health2.0 Conference Wednesday in Santa Clara, Calif.


Via Alex Butler
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Sven Awege's curator insight, October 8, 2013 4:10 AM

Looks convincing. Strange though that there has not been more engagement here from Pharma - could be that it still costs too much (time and money) for the lifecycle of a typical Pharma maketeer (tick the box and move to next position in less than 2 years)!

ebee's curator insight, November 11, 2013 7:41 AM

Study documenting effectiveness of story-driven game in decreasing blood sugar levels in diabetes patients.

Caresharing's curator insight, January 30, 2014 6:08 AM

Conclusion: Let diabetes patients play. :)

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Top 20 Free iPhone Medical Apps For Health Care Professionals

Top 20 Free iPhone Medical Apps For Health Care Professionals | Digital Healthcare Trends | Scoop.it
The best free iPhone Medical Apps for Doctors, medical students, and other health care professionals.

Via Olivier Delannoy
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What Physicians Want and Need from Pharma 2013

What Physicians Want and Need from Pharma 2013 | Digital Healthcare Trends | Scoop.it
In June 2013, CMI/Compas conducted its inaugural Media VitalsTM study to assess the varying key factors of physician engagement across 21 specialties, enabling strategy teams to leverage data about...
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Google vs. Death

Google vs. Death | Digital Healthcare Trends | Scoop.it
How CEO Larry Page has transformed the search giant into a factory for moonshots. Our exclusive look at his boldest bet yet — to extend human life
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To Create A Successful Product, Don't Start With A Blank Piece Of Paper. Start With A Customer Need

To Create A Successful Product, Don't Start With A Blank Piece Of Paper. Start With A Customer Need | Digital Healthcare Trends | Scoop.it
It’s tempting when you are just beginning to look for ideas to start with a blank piece of paper.
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Digital apps may radically reduce health-care c...

Digital apps may radically reduce health-care c... | Digital Healthcare Trends | Scoop.it
Salon Digital apps may radically reduce health-care costs Salon The site is at the vanguard of the growing “e-patient” movement that is letting patients take control over their health decisions—and behavior—in ways that could fundamentally change...
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The STAT Ten: Tim Moore Speaks Out On Innovation, Technology and Digital Health

The STAT Ten: Tim Moore Speaks Out On Innovation, Technology and Digital Health | Digital Healthcare Trends | Scoop.it
Tim Moore is an American digital marketing executive with a simple mantra, “Relationships, not rules.” He believes that technology should never become an obstacle to this.
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Persona non grata: why pharma must get to the digital health table

Persona non grata: why pharma must get to the digital health table | Digital Healthcare Trends | Scoop.it
Derek Newell explores why it is so important for pharma to embrace digital health. Digital health is on fire these days. By every measure, from venture capital dollars to new apps to payor digital health initiatives – interest and investment into...

Via uri goren
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Worldone+Sermo’s next steps

Worldone+Sermo’s next steps | Digital Healthcare Trends | Scoop.it
Worldone+Sermo is the combination created last year of physician research company Worldone Interactive and the physician community Sermo.
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Pharma digital trends 2014 : Dynamic content

Pharma digital trends 2014 : Dynamic content | Digital Healthcare Trends | Scoop.it

It’s all about the PERSON Nobody wants one-size-fits-all! You don’t do it offline, so why would pharma think it would work online? With interactivity becoming both a norm and a standard, dyn...


Via Olivier Delannoy, eMedToday
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eMedToday's curator insight, November 11, 2013 11:28 PM

Great term

 

The New YOUTILITY

Youtility is the newest catch-phrase to enter the digital marketing environment, and it’s here to stay—for now, at least. The pharma industry has to start embracing youtility.. A term coined by author Jay Baer, in terms of context marketing youtility means:

“massively useful information, provided for free, that creates long term trust and kinship between your company and your customers.”

 

 

 

Isn’t that precisely what pharma need to be trying to do with content marketing?

eMedToday's curator insight, November 11, 2013 11:31 PM

Part of e detailing should include Youtility

 

The New YOUTILITY

Youtility is the newest catch-phrase to enter the digital marketing environment, and it’s here to stay—for now, at least. The pharma industry has to start embracing youtility.. A term coined by author Jay Baer, in terms of context marketing youtility means:

“massively useful information, provided for free, that creates long term trust and kinship between your company and your customers.”

 

 

 

Isn’t that precisely what pharma need to be trying to do with content marketing?

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The Four Types of Digital Marketer

The Four Types of Digital Marketer | Digital Healthcare Trends | Scoop.it
Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.

Via inform pharma: Neil Copping
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Developers can now link Google Analytics with Google Play to learn who is using their apps and how

Developers can now link Google Analytics with Google Play to learn who is using their apps and how | Digital Healthcare Trends | Scoop.it
Google today announced that third-party Android developers can now link their Google Analytics account with their Google Play Developer Console to gain improved app insights. The new ...
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Philips colabora con Accenture para crear el primer prototipo que ofrezca datos vitales de paciente a través de Google Glass

Philips colabora con Accenture para crear el primer prototipo que ofrezca datos vitales de paciente a través de Google Glass | Digital Healthcare Trends | Scoop.it
Royal Philips (NYSE: PHG, AEX : PHIA ) y Accenture ( NYSE : ACN ) han anunciado hoy la creación de un prototipo que utiliza el dispositivo Google Glass™ para investigar formas de mejorar la eficacia y eficiencia en procedimientos quirúrgicos .
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Healthcare Marketing 2014: 10 Reasons to Demand Digital

Healthcare Marketing 2014: 10 Reasons to Demand Digital | Digital Healthcare Trends | Scoop.it

If you are responsible for leading the development and execution of a healthcare marketing strategy for 2014, you should know how to allocate resources to the channels that will provide the most ROI.Sure, you could just focus your resources on the same channels as last year, but looking backwards can be a trap. Your boss isn’t looking for you to make an exact copy of last year’s strategy, even if it worked. As the leader of your company’s marketing initiatives, you’re expected to do more than keep the status quo; you’re expected to implement strategies so the company can do better. You need to understand current market dynamics and see around the corner so that the strategies you implement will be effective for the entirety of the next year.In the past year we have seen an increasing dependence on digital platforms for health information, decision-making, and collaboration. Digital is the way we connect and learn today. If you want to have an influence on the consumer’s decision-making process, you have to be where decisions are being made. If digital is big now, it’s only going to become a more important channel throughout the next year. This means you need to plan to have even more of a focus on digital for your healthcare marketing strategy if you want to keep up. You need to be forward thinking. You simply can’t afford to miss out on the opportunity digital provides when time and money are scarce.With big changes to the healthcare ecosystem coming up, companies will be pressed to find the most economical ways to connect with patients. The industry is changing fast, so don’t get stuck being complacent. If you don’t have a strong digital strategy, where do you think you will be in six months when your boss asks why marketing isn’t driving more sales?1. Americans are using the internet when they have health concerns. - 1 in 3 American adults have gone online to figure out a medical condition - 72% of internet users say they looked online for health information within the past year(Source: Pew Internet)2. Healthcare marketing today needs both offline and online strategies. - 84% of patients use both online and offline sources for research - 77% of patients use search engines - 76% of patients use hospital sites - 52% of patients health information sites(Source: Google Think)3. Offline shouldn’t be ignored, but it’s far less important than digital mediums. This should be factored in when budgeting and planning healthcare marketing strategies. Resist the temptation to rely on old, traditional tactics that are less effective just because “that’s the way we’ve always done it.” - 32% of patients use TV for research - 20% of patients use magazines for research - 18% of patients use newspapers for research(Source: Google Think)4. Search will continue to play an important role in the decision-making process. Healthcare marketing execs need to develop a strategy so the company and its products and services can be found using search. This means you need a strong website, a social and content strategy, and SEO. - 77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo - Another 13% say they began at a site that specializes in health information, like WebMD - The most commonly-researched topics are specific diseases or conditions; treatments or procedures; and doctors or other health professionals(Source: Pew Internet)5. Consumers are becoming more involved in managing their own health, especially using health tracking. Healthcare marketing needs to address proactive patients who are engaged in actively monitoring and promoting their health. - 7 in 10 U.S. adults have tracked a health indicator for themselves or for someone else - Of those, 34% share their health tracking records or notes with another person or group(Source: Pew Internet)6. Consumers are increasingly using mobile to access information. Websites absolutely must be mobile friendly and able to be viewed well in multiple kinds of devices. - Of patients who found hospitals on their mobile devices, 44% scheduled an appointment - Roughly 1/3 of patients used tablets or mobile devices on a daily basis for research and/or to book appointments(Source: Google Think)7. Mobile is used everywhere. Healthcare marketers need to take this into consideration when creating websites and digital content. Pay careful attention to where the patient is in the decision-making process, and serve the appropriate content that serves that need. - 61% while at home - 27% at work - 23% while visiting friends or family at home - 20% while out of town - 16% while in a doctor’s office(Source: Google Think)8. Brand is important to prospective patients. - Reputation of facility 94% - Accepts healthcare plan 90% - Recommended by physician 86% - Uses latest technology 85% - Recommended by friends and family 51%(Source: Google Think)9. For patients who booked appointments, digital content is key to decision-making. - 77% of patients used search prior to booking an appointment - 83% used hospital sites - 54% used health insurance company sites - 50% used health information sites - 26% used consumer generated reviews(Source: Google Think)10. Online video is important.1 in 8 patients watched an online video on: - Hospital sites 42% - Health insurance information sites 31% - Health information sites 30% - YouTube 29% - Health insurance company sites 20%53% of patients who didn’t watch hospital videos were unaware they existed.


Via Plus91, ACS WebSanté, Lionel Reichardt / le Pharmageek
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The doctor will Skype you now - The Guardian

The doctor will Skype you now - The Guardian | Digital Healthcare Trends | Scoop.it
The Guardian
The doctor will Skype you now
The Guardian
"Anybody who has a loved one abroad will already be using Skype a lot." Recent immigrants, so often characterised as "hard to reach" (the ...

Via AttractiveHealthcare, Lionel Reichardt / le Pharmageek
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New Website Helps Patients Avoid Bad Medical Treatments

New Website Helps Patients Avoid Bad Medical Treatments | Digital Healthcare Trends | Scoop.it
Newly launched website Medulous.com revolutionizes the way people make healthcare decisions by allowing patients to read and write unbiased online reviews about their medical treatment experiences.
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El quirófano global

El quirófano global | Digital Healthcare Trends | Scoop.it
La combinación de nuevas tecnologías permite enseñar prácticas médicas a miles de personas a la vez. Son una ayuda, pero no suplen las manos del especialista
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Training the pharma sales rep for a digital age

Training the pharma sales rep for a digital age | Digital Healthcare Trends | Scoop.it
As every pharma company invests in digital technology to arm its sales force for more efficient prescriber engagement, MXM Health kicks off a three-part series exploring whether we are overlooking the potential of such techniques for internal...

Via Nikos Papaioannou
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Dan Baxter's curator insight, September 22, 2013 4:31 PM

Interesting  theory but doesn't mention the requirement for a better understanding of exactly which new channels customers are using to get their clinical information from...

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Digital Pharma Marketing Barometer 2013: (Fonny...

Digital Pharma Marketing Barometer 2013: (Fonny... | Digital Healthcare Trends | Scoop.it
Across Health will present the results of its widely recognized and respected Digital Barometer survey for 2013. This year, the Digital Barometer provides insights into how life science companies are taking advantage of digital opportunities, the...
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Una app de realidad aumentada ayuda a los cirujanos a realizar algunos procedimientos quirúrgicos

Una app de realidad aumentada ayuda a los cirujanos a realizar algunos procedimientos quirúrgicos | Digital Healthcare Trends | Scoop.it
Una nueva aplicación para iPad del Instituto Fraunhofer for Medical Image Computing en Alemania está utilizando la tecnología de realidad aumentada para ayudar a los cirujanos a extirpar tumores en el hígado, sin dañar los vasos críticos del órgano.
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