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Digital Healthcare Trends
How to be up to date in digital healthcare marketing
Curated by Ricard Robledo
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Is there more risk for pharma in digital marketing?

Is there more risk for pharma in digital marketing? | Digital Healthcare Trends | Scoop.it
According to an Accenture Report “reducing costs, mastering multichannel marketing and improving digital effectiveness are the top strategic priorities for pharmaceutical sales and marketing...
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How consumers search for health information online

How consumers search for health information online | Digital Healthcare Trends | Scoop.it
There is a lot of data on the numbers of people who search for online health information but what seems to be missing is a clearer picture of how many websites people go to for health information and...
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Health Start-Ups!: 20 Cool Health Start-Ups

Health Start-Ups!: 20 Cool Health Start-Ups | Digital Healthcare Trends | Scoop.it
HealthWorks Collective is starting a new series on Health Start-Ups. There are many, many cool healthcare startup companies out there. A few of them make it big. Many don't. I admire the developers of startups.
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Video: ‘Leveraging the power of HTML5 for multichannel communication’

Video: ‘Leveraging the power of HTML5 for multichannel communication’ | Digital Healthcare Trends | Scoop.it
Jamie Manning, Manager, Digital Communications Team, Biogen Idec, speaks on ‘Leveraging the power of HTML5 for multichannel communication’ at DigiPharm 2012.
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The HealthCare Social Media Review - 28th Edition - Connectivity

The HealthCare Social Media Review - 28th Edition - Connectivity | Digital Healthcare Trends | Scoop.it
For healthcare, social media connectivity opens whole new avenues: patients can network and support each other, doctors can discuss diagnoses and treatments, elderly parents can be monitored.
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Health Tap New Resource for Health Information

Health Tap New Resource for Health Information | Digital Healthcare Trends | Scoop.it
Through a new resource called HealthTap, you can submit questions to a physician via mobile and receive vetted, peer-reviewed health information back.
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Survey: 31 percent of doctors make Rx decisions from smartphones

Survey: 31 percent of doctors make Rx decisions from smartphones | Digital Healthcare Trends | Scoop.it

Nearly three-quarters of physicians in the United States are using their smartphones at work,according to a March 2013 survey conducted by ad agency WPP’s Kantar Media. The survey of more than 3,000 physicians representing 21 specialties found that 74 percent said they were using their smartphones for professional purposes. The 2012 study found that about 68 percent of physicians were using their smartphones at work and 64 percent were in 2011.


Via Alex Butler, Michael Lucht - www.b-innovative.eu
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Matched Media's curator insight, April 30, 2013 10:43 AM

Nearly three-quarters of physicians in the United States are using their smartphones to do their job.

Linda Dap's curator insight, May 1, 2013 2:22 AM

Waarvoor gebruiken artsen hun mobiel? Volgens het onderzoek: * 43% zoeken verwijzingen/gegevens medicijnen * 39% vinden en uitvoeren van clinical calculations * 31% beslissing medicijn voor te schrijven For a face behind the numbers --> I received the following tweet in reaction to this scoop: Howard Luks MD ‏@hjluks 3h MT @LindaDap: 31 percent of doctors make Rx decisions from smartphones #mhealth via @Alex__Butler http://sco.lt/59E0rh  I DO ! :-)

Charley Kiser's curator insight, May 1, 2013 10:10 AM

mHealth is already here for 31% of MDs. Can consumers be far behind?

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Qualcomm Life acquires HealthyCircles, former Microsoft Health exec’s startup | mobihealthnews

Qualcomm Life acquires HealthyCircles, former Microsoft Health exec’s startup | mobihealthnews | Digital Healthcare Trends | Scoop.it
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Apple Sure Has Changed the Health World | HealthWorks Collective

Apple Sure Has Changed the Health World | HealthWorks Collective | Digital Healthcare Trends | Scoop.it
Apple has changed the face of healthcare as we know it.
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"Farmacia Virtual" aplicación para iPad | Diagnostrum

"Farmacia Virtual" aplicación para iPad | Diagnostrum | Digital Healthcare Trends | Scoop.it

CVS ha subido oficialmente la apuesta en el juego de las aplicaciones farmacéuticas. En la Conferencia de Diseño de Experiencia Salud Mad * de Pow (HXD2013) en Boston, CVS Caremark Jefe Oficial Digital Brian Tilzer anunció una nueva aplicación para iPad CVS, tal como se dio en el AppStore.

 

“La cultura de la experimentación digital es algo que nos estamos tomando muy en serio”, dijo a los asistentes. “No se trata de una aplicación normal, no es una lista de productos. Lo que tenemos es una representación digital de una tienda. No es que sepamos que es la mejor manera de interactuar con los clientes. Queremos saber “.

 

La aplicación para iPad CVS presenta al usuario una farmacia virtual en 3D, donde cada sección de la tienda corresponde a una funcionalidad de la aplicación, muchos de los cuales ya estaban presentes en la aplicación para el iPhone de CVS. En la farmacia, los usuarios pueden escanear códigos de barras para rellenar recetas y gestionar las recetas de su familia. En el MinuteClinic, los usuarios pueden buscar clínicas cercanas, comprobar si su seguro es aceptado, y ver una lista de los servicios que se ofrecen.


Via Ignacio Fernández Alberti
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Ignacio Fernández Alberti's curator insight, April 18, 2013 6:23 AM

Pienso que esto si es de verdadera "aplicación" para la farmacia...

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Pharma is willing, but is it able? Agencies and pharma weigh in on multichannel marketing

Pharma is willing, but is it able? Agencies and pharma weigh in on multichannel marketing | Digital Healthcare Trends | Scoop.it
This article is about pharma’s use of multichannel marketing. Sven's insight: Insightful article by Michelle from EPG Health Media. Looking at the overwhelming information here the task ahead is ma...
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UK NHS launches 12 patient decision support apps

UK NHS launches 12 patient decision support apps | Digital Healthcare Trends | Scoop.it
The United Kingdom NHS has launched a series of patient decision support apps for a range of common diseases to help improve patient education and understanding
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Gamifying your health with Google Glass: a glimpse into the future

Gamifying your health with Google Glass: a glimpse into the future | Digital Healthcare Trends | Scoop.it
Google Glass has the potential to fundamentally change the way we track and gamify health.

Via Alex Butler, Nikos Papaioannou
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Gail Worthington-Eyre's curator insight, May 5, 2013 8:29 PM

Google Gass has the power to change the way we live our lives and make it fun. 

Charity WIlls's curator insight, May 25, 2013 12:58 AM

Gamifying your health with Google Glass: a glimpse into the future

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The Commercialization of Mobile Health

The Commercialization of Mobile Health | Digital Healthcare Trends | Scoop.it
mHealth Monthly Mashup Release 21. 0 – The Commercialization of Mobile Health - Articles This month's mashup takes a snapshot of the current mobile health landscape and significant milestones in entrepreneurship, innovation, and regulation.

Via Tictrac
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Saluspot suma a su proyecto una red social para médicos

Saluspot suma a su proyecto una red social para médicos | Digital Healthcare Trends | Scoop.it
Una red social para que los médicos puedan dialogar, colaborar y compartir en internet.
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Everything Changes with the Internet of Everything

Everything Changes with the Internet of Everything | Digital Healthcare Trends | Scoop.it
By Kevin Maney
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A diabetes doctor’s wish list for mobile health

A diabetes doctor’s wish list for mobile health | Digital Healthcare Trends | Scoop.it
The daily testing and monitoring responsibilities for diabetes patients has made them, and their physicians, a prime target for mobile health products and services.
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Many Hospital Executives Expect Big Health IT Investments This Year

Many Hospital Executives Expect Big Health IT Investments This Year | Digital Healthcare Trends | Scoop.it
Surprise, surprise.  A new report from the Premier healthcare alliance finds that many hospital executives will make their largest capital investments in IT this year.
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UC San Francisco creates Center for Digital Health Innovation | EHRintelligence.com

UC San Francisco creates Center for Digital Health Innovation | EHRintelligence.com | Digital Healthcare Trends | Scoop.it
The University of California San Francisco is preparing to launch a new Center for Digital Health Innovation (CDHI) to focus on studying and developing new technologies to handle the proliferation of data sets created by mHealth initiatives and...

Via NY HealthScape
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Medicine as a service: A New Commercial Model for Big Pharma in the Postblockbuster World

Ricard Robledo's insight:

Pharma Digital transformation is needed to embrace this new commercial model

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eMedToday's curator insight, May 7, 2013 5:24 PM

Great report. Pharma need to move beyound selling pills to selling services with a focus on chronic diseases and adherence stratetgy. Digital can materially assist in this objectve.

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Why Health Care systems need Pharmacy Digital Signage » Hot ...

Why Health Care systems need Pharmacy Digital Signage » Hot ... | Digital Healthcare Trends | Scoop.it
It's all about advertisement. We all know the importance of marketing and advertising now only products, but also vital and essential information. Digital Signage gives health care clinics the opportunity to not only give their ...

Via The Meeddya Group
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Which Diseases Have the Most iPad apps? The Answers May Surprise You | New Solutions Factory

Which Diseases Have the Most iPad apps? The Answers May Surprise You | New Solutions Factory | Digital Healthcare Trends | Scoop.it

Via Allison Hermann, PhD
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Allison Hermann, PhD's curator insight, May 2, 2013 1:52 PM

Jeff Greene discovered that there are prevalent diseases that have few mHealth iPad apps. For example, more than 29 million Americans have migraines and yet there are only 14 apps for migraines at the App Store. In contrast, there are 25.8 million Americans with diabetes and there are 143 apps for diabetes. In addition, he found it difficult to locate mHealth apps from among the 700,000+ apps when he used the App Store search function. The take-home message for app developers wanting to increase their chances of success - create a multichannel app to fill the disease app gap.

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Un tercio de los pacientes busca medicamentos en internet

Un tercio de los pacientes busca medicamentos en internet | Digital Healthcare Trends | Scoop.it
Un 35% de los pacientes buscan en la web los medicamentos que les recetan los médicos antes de tomarlos por primera vez, según ha determinado el estudio You Share We Care realizado por Marco de Comunicación y MSL Group.

 

Las redes sociales e internet cada vez influyen más en los pacientes y son importantes como fuente informativa a la que recurren cada vez con más frecuencia. Los usuarios aprecian que la web es una herramienta que les permite resolver las dudas que no preguntaron en la consulta por despiste o por falta de tiempo.

 

Para el sector farmacéutico,durante ayer y hoy se celebran las II Jornadas «Aprovechando las redes sociales en la oficina de farmacia» que tienen lugar en Asturias. El objetivo es que el sector aprenda a utilizar la comunicación 2.0 y el posicionamiento web aplicado a la salud. Los conceptos de SEO/SEM también serán temas propuestos por los ponentes para los farmacéuticos.


Via Ignacio Fernández Alberti
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Las 5 redes sociales más utilizadas por los hospitales españoles

Las 5 redes sociales más utilizadas por los hospitales españoles | Digital Healthcare Trends | Scoop.it
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Medical Technology: Opportunities, Drivers and Growth Platforms

Medical Technology: Opportunities, Drivers and Growth Platforms | Digital Healthcare Trends | Scoop.it
The medical technology industry is characterized by its focus on continually finding innovative solutions.
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