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iPad vs. Windows 8 Surface: Which is Better for Pharma?

The iPad vs. the Surface Pro. iOS vs. Windows 8. Apple vs. Microsoft. Have these two tech heavyweights elicited an internal debate within pharma companies over which device is better for their sales teams or is the choice a foregone conclusion? After all, pharma has already heavily adopted the iPad and they are not alone. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker, worldwide tablet shipments have increased 142.4% year over year in the first quarter of 2013 with Apple capturing 39.6% of the market share of tablet operating systems compared to Microsoft’s 3.3%—however Android comes out on top with 56.5%. Of course, Microsoft has only recently ramped up its presence in this market with its release of the Surface RT and Surface Pro in the beginning of this year and we wouldn’t be having this discussion if pharma didn’t have some reservations over the iPad.


Via Olivier Delannoy
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eMedToday's curator insight, June 26, 2013 7:57 PM

The answer:

 

“Right now the iPad has no competition within the healthcare market,” says Richard Meyer, Director at Online Strategic Solutions. “While the Windows 8 Surface does have some advantages, such as the ability to integrate with people using the Windows operating system, the very slow adoption of Windows 8 and the problems with the interface are going to continue to ensure that Apple is the first choice for healthcare professionals.”

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The Doctor's Office of 2024: 4 Predictions for the Future

The Doctor's Office of 2024: 4 Predictions for the Future | Digital Healthcare Trends | Scoop.it
What’s next on the horizon for doctors and patients? Medical experts predict the biggest changes likely to occur in primary care over the next decade.

Via Philippe Marchal/Pharma Hub, Bettina Gifford
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Bettina Gifford's curator insight, July 11, 6:04 PM

Interesting prediction..

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FDA proposes to deregulate some digital health software

FDA proposes to deregulate some digital health software | Digital Healthcare Trends | Scoop.it
On Friday the FDA issued a draft guidance document that revealed the agency intends to further deregulate medical device data systems (MDDS) and some medical image transfer systems.
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The Evolving Landscape of Medical Apps in Healthcare

The Evolving Landscape of Medical Apps in Healthcare | Digital Healthcare Trends | Scoop.it
Image credit: Pathfinder Software
 
Mitchell Posada, VP of Marketing at Pathfinder Software discusses the evolving landscape of medical apps in healthcare.
Mitchel Posada
Handheld medical apps are changing the healthcare landscape.
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Bettina Gifford's curator insight, June 23, 5:30 PM

iOS still dominating the healthcare App space..

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Tweet This: FDA Finally Proposes Social Media Guidelines - Pharmalot - WSJ

Tweet This: FDA Finally Proposes Social Media Guidelines - Pharmalot - WSJ | Digital Healthcare Trends | Scoop.it
After several years of anticipation, the FDA has finally proposed a pair of guidelines for how drug and device makers should cope with some of the challenges and pitfalls posed by social media.
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If Google Health Failed, Why Will Your Health Portal Company Succeed?

If Google Health Failed, Why Will Your Health Portal Company Succeed? | Digital Healthcare Trends | Scoop.it
Take a quick look around any Health IT conference and you’ll see a growing number of companies working in the areas of personal health records and health portals.
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Why Apple’s partnership with Epic is a game changer for patients

Why Apple’s partnership with Epic is a game changer for patients | Digital Healthcare Trends | Scoop.it
Apple's partnership with Epic is critical in the success of their health app
The post Why Apple’s partnership with Epic is a game changer for patients appeared first on iMedicalApps.
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BREAKING: Apple officially announces HealthKit

BREAKING: Apple officially announces HealthKit | Digital Healthcare Trends | Scoop.it
Today, Apple announced its long-rumored move into digital health: HealthKit will integrate the growing ecosystem of consumer health apps and devices along with electronic health records from organizations like Mayo Clinic.
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Global Physician Digital Health Engagement Opportunity Map

Global Physician Digital Health Engagement Opportunity Map | Digital Healthcare Trends | Scoop.it
Manhattan Research surveyed over 7,000 doctors from 17 countries to understand their technology behaviors, information seeking preferences and ways they research pharma products to identify opportunities for physician digital health engagement.
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iPad app that measures estimated blood loss receives FDA approval

iPad app that measures estimated blood loss receives FDA approval | Digital Healthcare Trends | Scoop.it
Gauss Surgical’s Triton Fluid Management System, which provides real time estimation of surgical blood loss, has received FDA approval.
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Google's New Self-Driving Car Has No Steering Wheel, No Brakes, and a Face Designed to be "Friendly"

Google's New Self-Driving Car Has No Steering Wheel, No Brakes, and a Face Designed to be "Friendly" | Digital Healthcare Trends | Scoop.it
VideoIf the tiny car above looks like it's happy to see you, that's no accident. It's Google's new house-made self-driving car, and its front-grill "face" was designed to look friendly -- maybe because its insides could make riders feel ill at ease.
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Going Dark: The Internet Behind The Internet

Going Dark: The Internet Behind The Internet | Digital Healthcare Trends | Scoop.it
There's much more to the Internet than what you can stumble upon with Google. Hidden sites can market drugs and weapons illegally, but they also provide anonymity for political dissidents.
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Time For Pharma To Recognize Digital Health More Than Just A Pretty Font?

Time For Pharma To Recognize Digital Health More Than Just A Pretty Font? | Digital Healthcare Trends | Scoop.it

While several large pharmas are pursuing digital health activities, these efforts strike me as the sort of frilly, high-profile demonstration projects that rich companies pursue as a sort of vanity exercise, to demonstrate their commitment to...


Via Olivier Gryson
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You can try to help cure cancer by playing a game on your phone

You can try to help cure cancer by playing a game on your phone | Digital Healthcare Trends | Scoop.it
Cancer Research UK has developed an intergalactic smartphone game to help them analyse the overwhelming reams of genetic data generated in recent studies
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Digital resources – bridging the gap between HCP demand and pharma supply | EPG Health Media Blog

Digital resources – bridging the gap between HCP demand and pharma supply | EPG Health Media Blog | Digital Healthcare Trends | Scoop.it
In the year (2014) that we reached the tipping point of medical professional ‘digital natives’, how well is the pharma industry keeping pace with HCP demand for digital resources?

Via Olivier Delannoy, Emmanuel Capitaine , Bettina Gifford
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Doctor Group Takes Steps To Fulfill The Promise Of Telemedicine

Doctor Group Takes Steps To Fulfill The Promise Of Telemedicine | Digital Healthcare Trends | Scoop.it
While there is much to recommend in a new policy on telemedicine adopted by the AMA at their recent annual meeting, a tendency towards techno-utopianism presents unacknowledged dangers.
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Apple Health: Will the company have the right answers for all the open questions?

Apple Health: Will the company have the right answers for all the open questions? | Digital Healthcare Trends | Scoop.it
Image Credit: Dean TakahashiWhen launching a new product, Apple often gets a free pass and a ton of somewhat undeserved credit for having it all figured out. This is especially true with its new healthcare product: Apple Health.
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Where will the dominant digital health platform come from?

Where will the dominant digital health platform come from? | Digital Healthcare Trends | Scoop.it
Adam Goulburn, Ph.D.
I read an interesting Wall Street Journal article recently that discussed the war between tech companies to control future consumer distribution platforms.
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Pharma Marketers Lack Confidence in Digital Expertise | Data-Driven Marketing Network

Pharma Marketers Lack Confidence in Digital Expertise | Data-Driven Marketing Network | Digital Healthcare Trends | Scoop.it
In the Multichannel Marketing Business Case Report, 2014, EyeForPharma outlined they key insights from 50 contributors from senior sales executives in pharma as well as contributions from payers and physicians.
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4 Tactics for Easing Physicians into the Age of Digital Marketing

4 Tactics for Easing Physicians into the Age of Digital Marketing | Digital Healthcare Trends | Scoop.it
Sometimes a lack of understanding or misunderstanding of the digital world can be a barrier for physicians.
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Pharma Marketing Blog: Healthcare Marketers Trend Report 2014: I ...

Pharma Marketing Blog: Healthcare Marketers Trend Report 2014: I ... | Digital Healthcare Trends | Scoop.it
Aside from the surprising 22% allocated to "digital," these executives claim that only 8% of their budgets go to print, radio, and TV ads and only 27% is devoted to sales. These numbers are surprising when you compare them ...
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Can Telemedicine Reduce Nursing Home Costs?

Can Telemedicine Reduce Nursing Home Costs? | Digital Healthcare Trends | Scoop.it
Telemedicine has been shown in one study to save significant Medicare costs when unnecessary emergency hospitalizations can be prevented.
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eVariant raises $18.3M for patient management platform

eVariant raises $18.3M for patient management platform | Digital Healthcare Trends | Scoop.it
Farmington, Connecticut-based physician communication platform and CRM company eVariant raised $18.3 million in a round led by Lightspeed Venture Partners with additional funding from Dignity Health, salesforce.com and existing investor Health...
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Mango Health app gives financial rewards for medication adherence

Mango Health app gives financial rewards for medication adherence | Digital Healthcare Trends | Scoop.it
Medication reminder apps have been reviewed frequently on iMedicalApps, and have seen numerous publications in the literature on their impact on patient medication adherence.
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How to Make Semantic Search Work for Your Medical Practice

How to Make Semantic Search Work for Your Medical Practice | Digital Healthcare Trends | Scoop.it
Go to Google and enter a query phrased as a question. You may see something new. Wherever it can, Google is using what it calls Direct Answers to give answers right on the search page to many surfer questions.
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The Long Road to Digitization: A History of Healthcare Informatics [INFOGRAPHIC]

The Long Road to Digitization: A History of Healthcare Informatics [INFOGRAPHIC] | Digital Healthcare Trends | Scoop.it
Let's take a walk down the long road towards digitization. The timeline in this infographic dives into the history of healthcare informatics--from inception to today.
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