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El impacto de las tecnologías en el sector sanitario

El impacto de las tecnologías en el sector sanitario | Digital Healthcare Trends | Scoop.it
En el futuro próximo, el avance tecnológico seguirá transformando a las organizaciones a un ritmo trepidante.
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How to be up to date in digital healthcare marketing
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23andMe expands into the drug discovery business

23andMe expands into the drug discovery business | Digital Healthcare Trends | Scoop.it
Firm will use its genetic data for its new research arm
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Six examples of effective multichannel marketing campaigns

Six examples of effective multichannel marketing campaigns | Digital Healthcare Trends | Scoop.it
There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I've rounded up six examples of effective multichannel marketing campaigns.
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New App Store for Health Professionals Planned

New App Store for Health Professionals Planned | Digital Healthcare Trends | Scoop.it

Epic Systems Corp. recently divulged plans to launch its own app store for healthcare professionals.

Such a move could invite developers and companies to produce countless new apps compatible with Epic’s electronic health records systems.

According to published reports, the app store will launch in a few weeks.


Via Alex Butler
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Jenna Collins's comment, March 25, 11:17 AM
An app store such as this would be greatly beneficial to the healthcare professionals, enabling better communication and ways of sending and receiving data on the go.
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Google-backed genetic testing kit gains FDA approval

Google-backed genetic testing kit gains FDA approval | Digital Healthcare Trends | Scoop.it
23andMe’s DNA test can alert consumers to their risks of certain diseases
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3 Reasons That Digital Matters in Healthcare Marketing

3 Reasons That Digital Matters in Healthcare Marketing | Digital Healthcare Trends | Scoop.it
Everywhere you turn, digital dominates. Articles across the Web proclaim its importance in marketing strategies, and now, digital marketing is unavoidable. Why? Its benefits and ease of use are too great to ignore.
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Apple vs. Google. The battle for digital health begins - BIONICLY

Apple vs. Google. The battle for digital health begins - BIONICLY | Digital Healthcare Trends | Scoop.it
Both Apple and Google have vested interests in digital health but who will win?

Via HealthAppviser
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How to Optimize Post Conversion

How to Optimize Post Conversion | Digital Healthcare Trends | Scoop.it
As healthcare organizations continue to make the leap to Accountable Care status, post-conversion optimization services will be in demand.
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Rescooped by Ricard Robledo from Quantified Self, Data Science, Digital Health, Personal Analytics, Big Data
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How Technology Will Eat Medicine

How Technology Will Eat Medicine | Digital Healthcare Trends | Scoop.it
The most significant announcement that Apple made in 2014 wasn’t a larger-sized iPhone. It was that Apple is entering the health-care industry. With HealthKit, it is building an iTunes-like platfor...

Via Tictrac
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23andMe Gets $50 Million from Genentech for DNA...

23andMe Gets $50 Million from Genentech for DNA... | Digital Healthcare Trends | Scoop.it
Despite setbacks from regulators, 23andMe is attracting serious interest from heavy-hitters in the pharmaceutical industry.
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Oncologist use of Digital in Q2 2014 [Infographic]

Oncologist use of Digital in Q2 2014 [Infographic] | Digital Healthcare Trends | Scoop.it
[fullwidth_text alt_background=none width=1/1...

Via Matt Vaidis, eMedToday, Lionel Reichardt / le Pharmageek, Bettina Gifford
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The Future of Mobile Healthcare Is Like a Warm Marshmallow

The Future of Mobile Healthcare Is Like a Warm Marshmallow | Digital Healthcare Trends | Scoop.it
Maybe Big Hero 6 is mainly about the bond between brothers and how ordinary brilliant scientists can become superheroes, but given that one of the main characters, Baymax is a personal health companion, we believe Disney is also trying to tell us ...
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TRENDS | Top 10 eHealth Gamechangers of 2014

TRENDS | Top 10 eHealth Gamechangers of 2014 | Digital Healthcare Trends | Scoop.it
TRENDS | Top 10 eHealth Gamechangers of 2014

Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek, Bettina Gifford
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New Standards for Pharmaceutical Digital Marketing - Zephoria Inc.

New Standards for Pharmaceutical Digital Marketing - Zephoria Inc. | Digital Healthcare Trends | Scoop.it
How will the new standards for pharmaceutical digital marketing change your marketing strategy in 2015?

Via Plus91
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More on the first five Apple ResearchKit apps

More on the first five Apple ResearchKit apps | Digital Healthcare Trends | Scoop.it
During Apple’s most recent event, the company launched a new health offering — arguably its most clinically-focused yet — called ResearchKit.
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Thoughts on the future of digital health - A vi...

Thoughts on the future of digital health - A vi... | Digital Healthcare Trends | Scoop.it
The potential of digital health to transform the health care industry is profound, but as yet, unrealized.
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Digital Healthcare Trends | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.

Via Lionel Reichardt / le Pharmageek, Bettina Gifford
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Predictions for Big Data in Health Care for 2015

Predictions for Big Data in Health Care for 2015 | Digital Healthcare Trends | Scoop.it
Big data has already begun to impact the world around us in enormous ways. Whether we’re talking about cloud computing or cyber-terrorism, access into and out of big data presents limitless possibilities for expanding how IT affects us.
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Google to respond to health queries with treatment information

Google to respond to health queries with treatment information | Digital Healthcare Trends | Scoop.it
Addition of Knowledge Graph considerably ups the
ante for 'Doctor Google'
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Digital Sales Tools are Influencing More Docs to Consider Prescriptions?

Digital Sales Tools are Influencing More Docs to Consider Prescriptions? | Digital Healthcare Trends | Scoop.it
A new analysis finds that e-mails, webinars and automated sales calls increasingly represent more interactions with doctors.
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Why Telemedicine's Time Has Finally Come | Forbes

Why Telemedicine's Time Has Finally Come | Forbes | Digital Healthcare Trends | Scoop.it

Telemedicine may just be the biggest trend in digital health in 2015. As a partner focused on digital health investments at venture capital firm AMV, I spend a lot of time crisscrossing the country chatting with leading healthcare providers and insurers about their technology needs. By far the area they are most interested in is telemedicine. For hospitals, expanding telemedicine is a way to cut costs while providing consumers with the convenience they crave. But the idea has been around for a while so why now?

 

Read complete in Forbes

http://www.forbes.com/sites/zinamoukheiber/2015/01/13/why-telemedicines-time-has-finally-come/

 


Via Ignacio Fernández Alberti
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Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible | SocialTimes

Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible | SocialTimes | Digital Healthcare Trends | Scoop.it
Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible http://t.co/zwC2hvKBoe
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Physician communities’ map: reaching doctors in the virtual world

Physician communities’ map: reaching doctors in the virtual world | Digital Healthcare Trends | Scoop.it
The professional social networks represent an efficient opportunity to share info and experiences, keeping up-to-date and boost earnings. The result is a very complex social landscape and a map is needed to navigate.

Via Plus91, Lionel Reichardt / le Pharmageek, dbtmobile, Olivier Delannoy, eMedToday, Stephen Dunn
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Alexandre Gultzgoff's curator insight, January 5, 5:44 AM

Physicians dedicated social networks raising up also in Europe....

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ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales

ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales | Digital Healthcare Trends | Scoop.it
RT @AmandaCicc: The (Ongoing) Integration of Digital with Pharma Sales http://t.co/COK7ZGMhk6 via @epharma
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Bettina Gifford's curator insight, January 8, 5:59 PM

Pfizer, Merck, Astra Zenica and Novartis taking lead...

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Pharma/Biotech vs. Digital Health – Where Is Investment In Healthcare Going?

Pharma/Biotech vs. Digital Health – Where Is Investment In Healthcare Going? | Digital Healthcare Trends | Scoop.it
While biotech/pharma is set to reach a high in investment dollars this year, the exits and growth of digital health are trumping traditional life science deals.

Via Adrian Adewunmi Ph.D
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Doximity

Doximity | Digital Healthcare Trends | Scoop.it
Doximity is a professional networking tool exclusively for Physicians and health care professionals. Join for Free.
Ricard Robledo's insight:

Another example that shows that HCPs are going social. 
Would it be interesting to know which of those 400K HCP are recurrent users of Doximity

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