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Five Ways Advanced Social Intelligence Guides Pharma Strategy

Five Ways Advanced Social Intelligence Guides Pharma Strategy | Digital Healthcare Trends | Scoop.it

Within the billions of daily comments from individuals across open social sources lies deep intelligence into markets, brands, patients, caregivers, healthcare providers and competitors. Several leading pharmaceutical companies are already using big data solutions to extract insights from the social realm. Applying these insights across a number of business functions empowers their decision-making with strategic understanding that digs deeper than ever before possible.


Via Olivier Delannoy
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David Dellamonica's curator insight, June 9, 2013 5:33 AM

Excellent article. 

eMedToday's curator insight, June 9, 2013 7:04 PM

Key summary:

 

"It’s never been more critical for the healthcare industry to personify and understand patients on multidimensional levels with respect to their needs, concerns, decisions, behaviors, attitudes, activities and compliance issues. Today, pharmaceutical and healthcare companies are realizing that achieving this is possible on an immediate and actionable level with advanced social insight by extracting the powerful knowledge held within billions of daily comments from tens of millions of individuals across millions of social sources."

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Infographic: The anatomy of life sciences startups

Infographic: The anatomy of life sciences startups | Digital Healthcare Trends | Scoop.it
 
Market research firm CB Insights just put out a nifty infographic that denotes how 69 different life sciences startups fit within the body.
For instance, Biosig Technologies improves upon the electrophysiology readings to improve cardiac ablation.
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Is Your Team Ready For Multichannel Campaign Management?

Is Your Team Ready For Multichannel Campaign Management? | Digital Healthcare Trends | Scoop.it
Smart, successful campaign management relies on two parallel paths: people and process, and technology. Here we’ll focus on the people and process.
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IBM’s Dr. Watson Will See You…Someday

Illustration: Tavis Coburn SOURCE May 2015 The game-show-winning AI struggles to find the answers in health care Four years ago, Neil Mehta wasamong the 15 million people who watched Ken Jennings and Brad Rutter—the world’s greatest “Jeopardy!
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Digital disruption of medical education | PHARM...

Len Starnes reflects on how digital trends are changing medical education in Europe and, in particular, medical society congresses. Online learning may be the direction of travel for medical education but it is by no means a straight road.
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How the NHS can become a Silicon Valley for health (Wired UK)

How the NHS can become a Silicon Valley for health (Wired UK) | Digital Healthcare Trends | Scoop.it
NHS England's "disrupter-in-chief" Tony Young on how to innovate in health, at scale
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Pharma needs a digital blueprint to stay successful | mHealthNews

Pharma needs a digital blueprint to stay successful | mHealthNews | Digital Healthcare Trends | Scoop.it
A digital strategy is important for pharma to remain relevant.
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Apple Watch will launch with a free medication reminder app from WebMD

Apple Watch will launch with a free medication reminder app from WebMD | Digital Healthcare Trends | Scoop.it
Apple Watch will launch with a free medication reminder app from WebMD. The post Apple Watch will launch with a free medication reminder app from WebMD appeared first on iMedicalApps.
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SERMO’s Social Network for Doctors Expands Reach to UK

SERMO’s Social Network for Doctors Expands Reach to UK | Digital Healthcare Trends | Scoop.it
SERMO, as the leading US social network for doctors, today announces its international expansion by adding the UK as its first new country, uniting 38,000 UK physicians to the existing US social network of 305,000 US doctors.
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Google, J&J partner to advance surgical robotics

Google, J&J partner to advance surgical robotics | Digital Healthcare Trends | Scoop.it
Johnson & Johnson and Google have partnered to create new robotic-assisted surgical platforms. The deal is the latest example of Google working with a major life sciences company to make a significant technological advance.
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More on the first five Apple ResearchKit apps

More on the first five Apple ResearchKit apps | Digital Healthcare Trends | Scoop.it
During Apple’s most recent event, the company launched a new health offering — arguably its most clinically-focused yet — called ResearchKit.
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Thoughts on the future of digital health - A vi...

Thoughts on the future of digital health - A vi... | Digital Healthcare Trends | Scoop.it
The potential of digital health to transform the health care industry is profound, but as yet, unrealized.
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Digital Healthcare Trends | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.

Via Lionel Reichardt / le Pharmageek, Bettina Gifford
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Predictions for Big Data in Health Care for 2015

Predictions for Big Data in Health Care for 2015 | Digital Healthcare Trends | Scoop.it
Big data has already begun to impact the world around us in enormous ways. Whether we’re talking about cloud computing or cyber-terrorism, access into and out of big data presents limitless possibilities for expanding how IT affects us.
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Novartis launches smartwatch navigation app for the visually impaired

Novartis launches smartwatch navigation app for the visually impaired | Digital Healthcare Trends | Scoop.it
Novartis has released a new Apple Watch and Android Wear app geared at helping visually-impaired people navigate their environment.
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Google Tests ‘Study Kit’ Apps To Collect Health Data Before Wider Launch Of Baseline Study This Year

Google Tests ‘Study Kit’ Apps To Collect Health Data Before Wider Launch Of Baseline Study This Year | Digital Healthcare Trends | Scoop.it
In July 2014, Google announced Baseline Study, a Google[x] "moonshot" that involves collecting and analysing diagnostics from people to paint a picture..
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Microsoft’s big telemedicine move

Microsoft’s big telemedicine move | Digital Healthcare Trends | Scoop.it
SOURCE April 23, 2015 What a time for telemedicine. Just a few days before Google officially shuttered its Helpouts telehealth initiative, rival Microsoft revealed an effort all its own.
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Genomics’ future is bright, thanks to Big Data tools

Genomics’ future is bright, thanks to Big Data tools | Digital Healthcare Trends | Scoop.it
  SOURCE May 20, 2015 Stanford’s annual Big Data in Biomedicine began this morning with a “breathtaking set of talks,” as described by Russ Altman, MD, PhD, a Stanford professor of bioengineering, genetics and of medicine.

Via Celine Sportisse
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TruClinic, Google Partner to Bring Telemedicine to Chromebooks

TruClinic, Google Partner to Bring Telemedicine to Chromebooks | Digital Healthcare Trends | Scoop.it
Utah-based TruClinic has announced a partnership with Google for Work that will bring TruClinic’s online telemedicine solution to Google Chromebooks.
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Patients can now share their Apple HealthKit data with NHS GPs

Patients can now share their Apple HealthKit data with NHS GPs | Digital Healthcare Trends | Scoop.it
Although there's still some NHS GPs who remain very negative about the idea of 'healthy people using Health Apps' it's great to see that EMIS (the provider of the EHR used by most NHS GPs - follow ...
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5 ways in which digital health analytics will change healthcare | mHealthNews

There are many reasons why digital technologies hope to improve patient care as well as the state of healthcare itself.

Via Celine Sportisse
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Doximity to offer Apple Watch app to support physician social network

Doximity to offer Apple Watch app to support physician social network | Digital Healthcare Trends | Scoop.it
Doximity, one of the largest social network for doctors, is jumping into the Apple Watch app pool with news that it will offer a version of its app for Apple’s wearable device, which is scheduled to go on the market later this month.
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23andMe expands into the drug discovery business

23andMe expands into the drug discovery business | Digital Healthcare Trends | Scoop.it
Firm will use its genetic data for its new research arm
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Six examples of effective multichannel marketing campaigns

Six examples of effective multichannel marketing campaigns | Digital Healthcare Trends | Scoop.it
There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I've rounded up six examples of effective multichannel marketing campaigns.
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New App Store for Health Professionals Planned

New App Store for Health Professionals Planned | Digital Healthcare Trends | Scoop.it

Epic Systems Corp. recently divulged plans to launch its own app store for healthcare professionals.

Such a move could invite developers and companies to produce countless new apps compatible with Epic’s electronic health records systems.

According to published reports, the app store will launch in a few weeks.


Via Alex Butler
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Jenna Collins's comment, March 25, 11:17 AM
An app store such as this would be greatly beneficial to the healthcare professionals, enabling better communication and ways of sending and receiving data on the go.
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Google-backed genetic testing kit gains FDA approval

Google-backed genetic testing kit gains FDA approval | Digital Healthcare Trends | Scoop.it
23andMe’s DNA test can alert consumers to their risks of certain diseases
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