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Five Ways Advanced Social Intelligence Guides Pharma Strategy

Five Ways Advanced Social Intelligence Guides Pharma Strategy | Digital Healthcare Trends | Scoop.it

Within the billions of daily comments from individuals across open social sources lies deep intelligence into markets, brands, patients, caregivers, healthcare providers and competitors. Several leading pharmaceutical companies are already using big data solutions to extract insights from the social realm. Applying these insights across a number of business functions empowers their decision-making with strategic understanding that digs deeper than ever before possible.


Via Olivier Delannoy
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David Dellamonica's curator insight, June 9, 2013 2:33 AM

Excellent article. 

eMedToday's curator insight, June 9, 2013 4:04 PM

Key summary:

 

"It’s never been more critical for the healthcare industry to personify and understand patients on multidimensional levels with respect to their needs, concerns, decisions, behaviors, attitudes, activities and compliance issues. Today, pharmaceutical and healthcare companies are realizing that achieving this is possible on an immediate and actionable level with advanced social insight by extracting the powerful knowledge held within billions of daily comments from tens of millions of individuals across millions of social sources."

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Google is collecting medical data to paint a picture of perfect human health

Google is collecting medical data to paint a picture of perfect human health | Digital Healthcare Trends | Scoop.it
Google has started to collect medical data from volunteers as part of an ambitious project designed to build a database of records that show what a healthy human being should be. The project,...
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88% of Biz Are Undergoing 'Digital Transformation,' Study Says

88% of Biz Are Undergoing 'Digital Transformation,' Study Says | Digital Healthcare Trends | Scoop.it

A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of "digital transformation" a


Via Angel Gonzalez, Lionel Reichardt / le Pharmageek
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CancerRx App looks at clinical trials & treatments that target the molecular profile for certain cancers

CancerRx App looks at clinical trials & treatments that target the molecular profile for certain cancers | Digital Healthcare Trends | Scoop.it
CancerRx is a useful tool that recommends molecular testing based on tumor type
The post CancerRx App looks at clinical trials & treatments that target the molecular profile for certain cancers appeared first on iMedicalApps.
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Highlights from Comscore Pharma study

Highlights from Comscore Pharma study | Digital Healthcare Trends | Scoop.it
 Those who access health content are also doing so using more than just PCs. In April 2013, 35 percent of visitors used mobile devices to consume health information.
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10 Digital Health Trends for the Next 20 Years

The Digital Health Revolution is upon us. Here are the ten trends that will impact each and everyone of us in the coming years to help us live healthier, stronger and smarter lives. 


Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, July 13, 10:11 AM

Fine Slideshare presentation by Stephen Davies.


Follow Stephen on Twitter here: @stedavies


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The Doctor's Office of 2024: 4 Predictions for the Future

The Doctor's Office of 2024: 4 Predictions for the Future | Digital Healthcare Trends | Scoop.it
What’s next on the horizon for doctors and patients? Medical experts predict the biggest changes likely to occur in primary care over the next decade.

Via Philippe Marchal/Pharma Hub, Bettina Gifford
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Bettina Gifford's curator insight, July 11, 6:04 PM

Interesting prediction..

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FDA proposes to deregulate some digital health software

FDA proposes to deregulate some digital health software | Digital Healthcare Trends | Scoop.it
On Friday the FDA issued a draft guidance document that revealed the agency intends to further deregulate medical device data systems (MDDS) and some medical image transfer systems.
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The Evolving Landscape of Medical Apps in Healthcare

The Evolving Landscape of Medical Apps in Healthcare | Digital Healthcare Trends | Scoop.it
Image credit: Pathfinder Software
 
Mitchell Posada, VP of Marketing at Pathfinder Software discusses the evolving landscape of medical apps in healthcare.
Mitchel Posada
Handheld medical apps are changing the healthcare landscape.
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Bettina Gifford's curator insight, June 23, 5:30 PM

iOS still dominating the healthcare App space..

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Tweet This: FDA Finally Proposes Social Media Guidelines - Pharmalot - WSJ

Tweet This: FDA Finally Proposes Social Media Guidelines - Pharmalot - WSJ | Digital Healthcare Trends | Scoop.it
After several years of anticipation, the FDA has finally proposed a pair of guidelines for how drug and device makers should cope with some of the challenges and pitfalls posed by social media.
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If Google Health Failed, Why Will Your Health Portal Company Succeed?

If Google Health Failed, Why Will Your Health Portal Company Succeed? | Digital Healthcare Trends | Scoop.it
Take a quick look around any Health IT conference and you’ll see a growing number of companies working in the areas of personal health records and health portals.
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Why Apple’s partnership with Epic is a game changer for patients

Why Apple’s partnership with Epic is a game changer for patients | Digital Healthcare Trends | Scoop.it
Apple's partnership with Epic is critical in the success of their health app
The post Why Apple’s partnership with Epic is a game changer for patients appeared first on iMedicalApps.
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BREAKING: Apple officially announces HealthKit

BREAKING: Apple officially announces HealthKit | Digital Healthcare Trends | Scoop.it
Today, Apple announced its long-rumored move into digital health: HealthKit will integrate the growing ecosystem of consumer health apps and devices along with electronic health records from organizations like Mayo Clinic.
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Global Physician Digital Health Engagement Opportunity Map

Global Physician Digital Health Engagement Opportunity Map | Digital Healthcare Trends | Scoop.it
Manhattan Research surveyed over 7,000 doctors from 17 countries to understand their technology behaviors, information seeking preferences and ways they research pharma products to identify opportunities for physician digital health engagement.
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What's Google Doing with Healthcare Blogs?

What's Google Doing with Healthcare Blogs? | Digital Healthcare Trends | Scoop.it
Has Google got something against smaller blogging sites?
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Is Integration the Key to Google Fit and HealthKit’s Success?

Is Integration the Key to Google Fit and HealthKit’s Success? | Digital Healthcare Trends | Scoop.it
Scott Rotermund, Co-Founder of Welltok
Welltok’s Scott Rotermund explains that what we really need from Google Fit and HealthKit is an integrated approach that not only collects data, but also meshes with the current healthcare ecosystem.
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Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air

Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air | Digital Healthcare Trends | Scoop.it
I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs.
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Start Using Electronic Data Capture in Clinical Trials

Start Using Electronic Data Capture in Clinical Trials | Digital Healthcare Trends | Scoop.it
A recent publication suggests that Electronic Data Capture systems, or EDCs, should be implemented in clinical trials.
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Residents feel more comfortable using medical apps in pressure situations than relaxed environments

Residents feel more comfortable using medical apps in pressure situations than relaxed environments | Digital Healthcare Trends | Scoop.it
A recent study looked at the pros and cons of residents using a hospital specific iPhone app
The post Residents feel more comfortable using medical apps in pressure situations than relaxed environments appeared first on iMedicalApps.
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Digital resources – bridging the gap between HCP demand and pharma supply | EPG Health Media Blog

Digital resources – bridging the gap between HCP demand and pharma supply | EPG Health Media Blog | Digital Healthcare Trends | Scoop.it
In the year (2014) that we reached the tipping point of medical professional ‘digital natives’, how well is the pharma industry keeping pace with HCP demand for digital resources?

Via Olivier Delannoy, Emmanuel Capitaine , Bettina Gifford
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Doctor Group Takes Steps To Fulfill The Promise Of Telemedicine

Doctor Group Takes Steps To Fulfill The Promise Of Telemedicine | Digital Healthcare Trends | Scoop.it
While there is much to recommend in a new policy on telemedicine adopted by the AMA at their recent annual meeting, a tendency towards techno-utopianism presents unacknowledged dangers.
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Apple Health: Will the company have the right answers for all the open questions?

Apple Health: Will the company have the right answers for all the open questions? | Digital Healthcare Trends | Scoop.it
Image Credit: Dean TakahashiWhen launching a new product, Apple often gets a free pass and a ton of somewhat undeserved credit for having it all figured out. This is especially true with its new healthcare product: Apple Health.
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Where will the dominant digital health platform come from?

Where will the dominant digital health platform come from? | Digital Healthcare Trends | Scoop.it
Adam Goulburn, Ph.D.
I read an interesting Wall Street Journal article recently that discussed the war between tech companies to control future consumer distribution platforms.
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Pharma Marketers Lack Confidence in Digital Expertise | Data-Driven Marketing Network

Pharma Marketers Lack Confidence in Digital Expertise | Data-Driven Marketing Network | Digital Healthcare Trends | Scoop.it
In the Multichannel Marketing Business Case Report, 2014, EyeForPharma outlined they key insights from 50 contributors from senior sales executives in pharma as well as contributions from payers and physicians.
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4 Tactics for Easing Physicians into the Age of Digital Marketing

4 Tactics for Easing Physicians into the Age of Digital Marketing | Digital Healthcare Trends | Scoop.it
Sometimes a lack of understanding or misunderstanding of the digital world can be a barrier for physicians.
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Pharma Marketing Blog: Healthcare Marketers Trend Report 2014: I ...

Pharma Marketing Blog: Healthcare Marketers Trend Report 2014: I ... | Digital Healthcare Trends | Scoop.it
Aside from the surprising 22% allocated to "digital," these executives claim that only 8% of their budgets go to print, radio, and TV ads and only 27% is devoted to sales. These numbers are surprising when you compare them ...
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