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Medicine as a service: A New Commercial Model for Big Pharma in the Postblockbuster World

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Pharma Digital transformation is needed to embrace this new commercial model

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eMedToday's curator insight, May 7, 2013 8:24 PM

Great report. Pharma need to move beyound selling pills to selling services with a focus on chronic diseases and adherence stratetgy. Digital can materially assist in this objectve.

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Digital Sales Tools are Influencing More Docs to Consider Prescriptions?

Digital Sales Tools are Influencing More Docs to Consider Prescriptions? | Digital Healthcare Trends | Scoop.it
A new analysis finds that e-mails, webinars and automated sales calls increasingly represent more interactions with doctors.
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Rescooped by Ricard Robledo from The ehealth PULSE project
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Why Telemedicine's Time Has Finally Come | Forbes

Why Telemedicine's Time Has Finally Come | Forbes | Digital Healthcare Trends | Scoop.it

Telemedicine may just be the biggest trend in digital health in 2015. As a partner focused on digital health investments at venture capital firm AMV, I spend a lot of time crisscrossing the country chatting with leading healthcare providers and insurers about their technology needs. By far the area they are most interested in is telemedicine. For hospitals, expanding telemedicine is a way to cut costs while providing consumers with the convenience they crave. But the idea has been around for a while so why now?

 

Read complete in Forbes

http://www.forbes.com/sites/zinamoukheiber/2015/01/13/why-telemedicines-time-has-finally-come/

 


Via Ignacio Fernández Alberti
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Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible | SocialTimes

Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible | SocialTimes | Digital Healthcare Trends | Scoop.it
Multichannel Marketing Makes Measuring ROI Difficult — But Not Impossible http://t.co/zwC2hvKBoe
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Physician communities’ map: reaching doctors in the virtual world

Physician communities’ map: reaching doctors in the virtual world | Digital Healthcare Trends | Scoop.it
The professional social networks represent an efficient opportunity to share info and experiences, keeping up-to-date and boost earnings. The result is a very complex social landscape and a map is needed to navigate.

Via Plus91, Lionel Reichardt / le Pharmageek, dbtmobile, Olivier Delannoy, eMedToday, Stephen Dunn
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Alexandre Gultzgoff's curator insight, January 5, 5:44 AM

Physicians dedicated social networks raising up also in Europe....

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ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales

ePharma Summit: The (Ongoing) Integration of Digital with Pharma Sales | Digital Healthcare Trends | Scoop.it
RT @AmandaCicc: The (Ongoing) Integration of Digital with Pharma Sales http://t.co/COK7ZGMhk6 via @epharma
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Bettina Gifford's curator insight, January 8, 5:59 PM

Pfizer, Merck, Astra Zenica and Novartis taking lead...

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Pharma/Biotech vs. Digital Health – Where Is Investment In Healthcare Going?

Pharma/Biotech vs. Digital Health – Where Is Investment In Healthcare Going? | Digital Healthcare Trends | Scoop.it
While biotech/pharma is set to reach a high in investment dollars this year, the exits and growth of digital health are trumping traditional life science deals.

Via Adrian Adewunmi Ph.D
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Doximity

Doximity | Digital Healthcare Trends | Scoop.it
Doximity is a professional networking tool exclusively for Physicians and health care professionals. Join for Free.
Ricard Robledo's insight:

Another example that shows that HCPs are going social. 
Would it be interesting to know which of those 400K HCP are recurrent users of Doximity

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Rescooped by Ricard Robledo from mHealth: Patient Centered Care-Clinical Tools-Targeting Chronic Diseases
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Pharma Goes Digital

Pharma Goes Digital | Digital Healthcare Trends | Scoop.it
Technology transforms health care. Digital solutions are the future of medical landscapes. The pharmaceutical industry keeps pace with innovation and technology.

Via ET Russell
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Rescooped by Ricard Robledo from 7- DATA, DATA,& MORE DATA IN HEALTHCARE by PHARMAGEEK
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Cloud and Data Security in Healthcare | HealthWorks Collective

Cloud and Data Security in Healthcare | HealthWorks Collective | Digital Healthcare Trends | Scoop.it
With effective network security, cloud computing can revolutionize the healthcare industry by making it easier for health professional to share critical data, giving patients greater control over their own health records and making the healthcare workplace more efficient.

Via Philippe Loizon, Lionel Reichardt / le Pharmageek
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Physician adoption of iPhone 6 almost 4 times more than 6 Plus

Physician adoption of iPhone 6 almost 4 times more than 6 Plus | Digital Healthcare Trends | Scoop.it
iPhone 6 and 6 plus adoption by physicians is significantly higher than the general public.
The post Physician adoption of iPhone 6 almost 4 times more than 6 Plus appeared first on iMedicalApps.
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A digital prescription for pharma companies | McKinsey & Company

A digital prescription for pharma companies | McKinsey & Company | Digital Healthcare Trends | Scoop.it
Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.
A McKinsey & Company article.
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Rescooped by Ricard Robledo from Multichannel Marketing in the pharma industry
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Social media insights help locate healthcare professionals

Social media insights help locate healthcare professionals | Digital Healthcare Trends | Scoop.it
Listening to HCP conversation helps brand teams locate healthcare professionals discussing their brand or therapy area are (both online and offline).

Via Marie Ennis-O'Connor, Helen Adams
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Helen Adams's curator insight, November 17, 2014 3:56 AM

Hardly earth shattering information, go where the audience are going, but how many of us are doing just this?

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Google tests doctor consultations via video

Google tests doctor consultations via video | Digital Healthcare Trends | Scoop.it
Uses Google Hangouts to facilitate healthcare discussions
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How to Optimize Post Conversion

How to Optimize Post Conversion | Digital Healthcare Trends | Scoop.it
As healthcare organizations continue to make the leap to Accountable Care status, post-conversion optimization services will be in demand.
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Rescooped by Ricard Robledo from Quantified Self, Data Science, Digital Health, Personal Analytics, Big Data
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How Technology Will Eat Medicine

How Technology Will Eat Medicine | Digital Healthcare Trends | Scoop.it
The most significant announcement that Apple made in 2014 wasn’t a larger-sized iPhone. It was that Apple is entering the health-care industry. With HealthKit, it is building an iTunes-like platfor...

Via Tictrac
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23andMe Gets $50 Million from Genentech for DNA...

23andMe Gets $50 Million from Genentech for DNA... | Digital Healthcare Trends | Scoop.it
Despite setbacks from regulators, 23andMe is attracting serious interest from heavy-hitters in the pharmaceutical industry.
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Rescooped by Ricard Robledo from Digital communication & advancements
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Oncologist use of Digital in Q2 2014 [Infographic]

Oncologist use of Digital in Q2 2014 [Infographic] | Digital Healthcare Trends | Scoop.it
[fullwidth_text alt_background=none width=1/1...

Via Mathieu Vaidis, eMedToday, Lionel Reichardt / le Pharmageek, Bettina Gifford
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The Future of Mobile Healthcare Is Like a Warm Marshmallow

The Future of Mobile Healthcare Is Like a Warm Marshmallow | Digital Healthcare Trends | Scoop.it
Maybe Big Hero 6 is mainly about the bond between brothers and how ordinary brilliant scientists can become superheroes, but given that one of the main characters, Baymax is a personal health companion, we believe Disney is also trying to tell us ...
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TRENDS | Top 10 eHealth Gamechangers of 2014

TRENDS | Top 10 eHealth Gamechangers of 2014 | Digital Healthcare Trends | Scoop.it
TRENDS | Top 10 eHealth Gamechangers of 2014

Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek, Bettina Gifford
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Rescooped by Ricard Robledo from Social Media and Healthcare
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New Standards for Pharmaceutical Digital Marketing - Zephoria Inc.

New Standards for Pharmaceutical Digital Marketing - Zephoria Inc. | Digital Healthcare Trends | Scoop.it
How will the new standards for pharmaceutical digital marketing change your marketing strategy in 2015?

Via Plus91
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Rescooped by Ricard Robledo from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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A Digital Healthcare Argument For Net Neutrality

A Digital Healthcare Argument For Net Neutrality | Digital Healthcare Trends | Scoop.it
The federal agency regulating communications is at a crossroads in establishing the rules of the road for how the Internet operates. Many commentators are..

Via Celine Sportisse
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Rescooped by Ricard Robledo from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Moving from "Big Data" to "Smart Data" in Digital Health - YouTube

Wearables and other digital health tools have the ability to gather an unprecedented amount of data from patients. What’s the best way to turn this data into...

Via COUCH. , Celine Sportisse
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Telemedicine Market Shows Strong Growth Due to Healthcare Changes

Telemedicine Market Shows Strong Growth Due to Healthcare Changes | Digital Healthcare Trends | Scoop.it
In a report from global market research company IHS, telemedicine, which is defined as "the use of medical devices and communication technology together to monitor diseases and symptoms," is predicted to grow at a cumulative annual growth rate of...
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IBM Invests in Pathway Genomics' Watson-Powered Health App - Bio-IT World

IBM Invests in Pathway Genomics' Watson-Powered Health App - Bio-IT World | Digital Healthcare Trends | Scoop.it
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Despite personalized medicine potential, distrust lingers over Google’s genome play

Despite personalized medicine potential, distrust lingers over Google’s genome play | Digital Healthcare Trends | Scoop.it
Google’s push into the genome storage and research market seems like a natural move to make personalized medicine a mainstream treatment option. And the price for storing genomic data has plummeted to a consumer friendly $25 per month.
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