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Medicine as a service: A New Commercial Model for Big Pharma in the Postblockbuster World

Ricard Robledo's insight:

Pharma Digital transformation is needed to embrace this new commercial model

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eMedToday's curator insight, May 7, 2013 8:24 PM

Great report. Pharma need to move beyound selling pills to selling services with a focus on chronic diseases and adherence stratetgy. Digital can materially assist in this objectve.

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Doximity

Doximity | Digital Healthcare Trends | Scoop.it
Doximity is a professional networking tool exclusively for Physicians and health care professionals. Join for Free.
Ricard Robledo's insight:

Another example that shows that HCPs are going social. 
Would it be interesting to know which of those 400K HCP are recurrent users of Doximity

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Rescooped by Ricard Robledo from mHealth: Patient Centered Care-Clinical Tools-Targeting Chronic Diseases
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Pharma Goes Digital

Pharma Goes Digital | Digital Healthcare Trends | Scoop.it
Technology transforms health care. Digital solutions are the future of medical landscapes. The pharmaceutical industry keeps pace with innovation and technology.

Via ET Russell
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Rescooped by Ricard Robledo from 7- DATA, DATA,& MORE DATA IN HEALTHCARE by PHARMAGEEK
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Cloud and Data Security in Healthcare | HealthWorks Collective

Cloud and Data Security in Healthcare | HealthWorks Collective | Digital Healthcare Trends | Scoop.it
With effective network security, cloud computing can revolutionize the healthcare industry by making it easier for health professional to share critical data, giving patients greater control over their own health records and making the healthcare workplace more efficient.

Via Philippe Loizon, Lionel Reichardt / le Pharmageek
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Physician adoption of iPhone 6 almost 4 times more than 6 Plus

Physician adoption of iPhone 6 almost 4 times more than 6 Plus | Digital Healthcare Trends | Scoop.it
iPhone 6 and 6 plus adoption by physicians is significantly higher than the general public.
The post Physician adoption of iPhone 6 almost 4 times more than 6 Plus appeared first on iMedicalApps.
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A digital prescription for pharma companies | McKinsey & Company

A digital prescription for pharma companies | McKinsey & Company | Digital Healthcare Trends | Scoop.it
Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.
A McKinsey & Company article.
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Social media insights help locate healthcare professionals

Social media insights help locate healthcare professionals | Digital Healthcare Trends | Scoop.it
Listening to HCP conversation helps brand teams locate healthcare professionals discussing their brand or therapy area are (both online and offline).

Via Marie Ennis-O'Connor, Helen Adams
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Helen Adams's curator insight, November 17, 3:56 AM

Hardly earth shattering information, go where the audience are going, but how many of us are doing just this?

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Google tests doctor consultations via video

Google tests doctor consultations via video | Digital Healthcare Trends | Scoop.it
Uses Google Hangouts to facilitate healthcare discussions
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Rescooped by Ricard Robledo from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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Sales Reps and the New Commercial Organization

Sales Reps and the New Commercial Organization | Digital Healthcare Trends | Scoop.it
By rethinking the role of the sales rep and the new skills it demands, pharma companies can put themselves in a prime competitive position.

Via eMedToday, Lionel Reichardt / le Pharmageek
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e-Detailing and ROI: Planning, Metrics, and Best Practices

e-Detailing and ROI: Planning, Metrics, and Best Practices | Digital Healthcare Trends | Scoop.it
The state of the pharmaceutical union has meant massive marketing effort put toward detailing, but a dramatically less receptive audience.
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Who on Earth Follows #Pharma on Twitter?

Who on Earth Follows #Pharma on Twitter? | Digital Healthcare Trends | Scoop.it
Click on image for enlarged view.Some industry pundits are incensed that FDA's recent social media guidance prevents pharma from using Twitter to promote its products.
Even PhRMA, the U.S.
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Google X developing diagnosis pill | Pharmafile

Google X developing diagnosis pill | Pharmafile | Digital Healthcare Trends | Scoop.it
Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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Is Google Joining the World of Telemedicine?

Is Google Joining the World of Telemedicine? | Digital Healthcare Trends | Scoop.it
Google is testing a new telemedicine feature that will allow individuals running a search for health problems to speak directly with a doctor via video.
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New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions | Digital Healthcare Trends | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation...

Via Matt Coleman, Claudio Bini
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New Standards for Pharmaceutical Digital Marketing - Zephoria Inc.

New Standards for Pharmaceutical Digital Marketing - Zephoria Inc. | Digital Healthcare Trends | Scoop.it
How will the new standards for pharmaceutical digital marketing change your marketing strategy in 2015?

Via Plus91
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Rescooped by Ricard Robledo from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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A Digital Healthcare Argument For Net Neutrality

A Digital Healthcare Argument For Net Neutrality | Digital Healthcare Trends | Scoop.it
The federal agency regulating communications is at a crossroads in establishing the rules of the road for how the Internet operates. Many commentators are..

Via Celine Sportisse
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Moving from "Big Data" to "Smart Data" in Digital Health - YouTube

Wearables and other digital health tools have the ability to gather an unprecedented amount of data from patients. What’s the best way to turn this data into...

Via COUCH. , Celine Sportisse
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Telemedicine Market Shows Strong Growth Due to Healthcare Changes

Telemedicine Market Shows Strong Growth Due to Healthcare Changes | Digital Healthcare Trends | Scoop.it
In a report from global market research company IHS, telemedicine, which is defined as "the use of medical devices and communication technology together to monitor diseases and symptoms," is predicted to grow at a cumulative annual growth rate of...
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IBM Invests in Pathway Genomics' Watson-Powered Health App - Bio-IT World

IBM Invests in Pathway Genomics' Watson-Powered Health App - Bio-IT World | Digital Healthcare Trends | Scoop.it
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Despite personalized medicine potential, distrust lingers over Google’s genome play

Despite personalized medicine potential, distrust lingers over Google’s genome play | Digital Healthcare Trends | Scoop.it
Google’s push into the genome storage and research market seems like a natural move to make personalized medicine a mainstream treatment option. And the price for storing genomic data has plummeted to a consumer friendly $25 per month.
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Study sheds light on how surgeons use mobile technology

Study sheds light on how surgeons use mobile technology | Digital Healthcare Trends | Scoop.it
Researchers survey orthopedists, find key needs and opportunities for mobile tech.
The post Study sheds light on how surgeons use mobile technology appeared first on iMedicalApps.
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E-Detailing Continues to Increase in Popularity...

E-Detailing Continues to Increase in Popularity... | Digital Healthcare Trends | Scoop.it
Nearly half of the physicians surveyed in the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition say that have participated in a pharmaceutical manufacturer e-detail presentation.

Via eMedToday, Lionel Reichardt / le Pharmageek
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Big data: enabling the future of healthcare

Big data: enabling the future of healthcare | Digital Healthcare Trends | Scoop.it
By collecting patient data, clinicians can use predictive analytics to prevent potentially deadly conditions, says Anthony Jones

Via Adrian Adewunmi Ph.D, Tictrac
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Rescooped by Ricard Robledo from Digitized Health
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Funding Grows for Digital Healthcare Startups

Funding Grows for Digital Healthcare Startups | Digital Healthcare Trends | Scoop.it
According to new report from Accenture, startup funding for digital healthcare is expected to double in the U.S. from $3.5 billion in 2014 to $6.5 billion in

Via Emmanuel Capitaine
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A physician's guide to prescribing mobile health apps

A physician's guide to prescribing mobile health apps | Digital Healthcare Trends | Scoop.it

More than one-third of physicians have recommended the use of mobile health apps to their patients in the past year, according to a recent Manhattan Research survey. Experts say that the bulk of these apps are related to diet and fitness, and that few physicians are “prescribing” apps with the expectation of receiving follow-up data. Nevertheless, physicians’ acceptance of mHealth apps and related tracking devices is clearly growing along with mobile’s influence on everyday life.

 

“The mobile revolution is everywhere around us,” notes Joseph Kvedar, MD, president of the Center for Connected Health (CCH), a unit of Partners Healthcare in Boston. “It’s all about mobile now, and physicians can’t help but notice that, and they feel they have to get involved in some way.”

 

Mohit Kaushal, MD, a partner in Aberdare Ventures, a San Francisco-based venture capital firm, agrees. “The mobile health world has been around for a couple of years, and we’ve had a lot of experimentation and there are a lot of apps out there,” he points out. “So it’s not surprising that a subset of these apps are quite valuable and that doctors are recommending them.”

 

On the other hand, Manhattan Research found that only about half of the physicians who recommended apps suggested specific ones to their patients. “Some doctors are going to be more savvy about what apps are around—particularly, younger ones who are more pro-technology,” Kaushal explains. “Those doctors are more likely to prescribe and suggest a particular app.”

 

With more than 40,000 health-related apps available, most doctors are unsure of which ones to prescribe, notes Kvedar. “There’s a fear of liability if they don’t know what they’re talking about. So they tend to be very general and say, ‘It’s probably worth looking at this category to help you track something because you need to lose 10 pounds or you need to be more active.’”

 

CCH has a website called Wellocracy.com that rates several trackers and apps. IMS Health has started a much more ambitious project to curate the 16,000 apps in the Apple Store that it considers relevant. A group of experts, in a recent JAMA commentary, proposed that independent or government-commissioned bodies review and certify mHealth apps. But right now, not much is available to help doctors evaluate the effectiveness of mHealth apps before prescribing them to patients.


Via Pharma Guy, Claudio Bini, eMedToday, Lionel Reichardt / le Pharmageek
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Pharma Guy's curator insight, October 22, 2:13 PM


Happtique, in July 2012, released a draft of standards that it will be using to certify medical, health, and fitness apps under Happtique’s App Certification Program. For more on that, read this post: Certifying Prescription Grade Smartphone Medical Apps


However, Happtique suspended its mhealth app certification program after software developer exposes security shortcomings (read more about that here).


Keith McGuinness's curator insight, October 25, 12:36 AM

"In the next few years, Kvedar forecasts, most apps and devices that help doctors diagnose and treat patients will undergo clinical trials to get FDA approval."  


There is a problem with this statement.  Either it does not include the 100,000+ or so behavior change apps that are already being made available to consumers or it is simply not possible.  Most of the apps that address behavior change are targeting prevention and management of chronic conditions which "some physicians are eager to try."  We need to see evidence of health outcomes from these as well, but the risk of injury is so low and the number of app so high that the FDA cannot uses traditional research methods to meet the challenge.  A new approach to evidence collection and measurement will emerge, one that makes the most the new data analytics methods. 



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Home-based connected health to overtake hospital-based by 2019 | mobihealthnews

Home-based connected health to overtake hospital-based by 2019 | mobihealthnews | Digital Healthcare Trends | Scoop.it
Home-based connected health to overtake hospital-based by 2019 | mobihealthnews http://t.co/8kdI0YtwGm
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