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Five Ways Pharma Can Benefit From Digital Health Technologies

Five Ways Pharma Can Benefit From Digital Health Technologies | Digital Health Marketing | Scoop.it
Healthcare has been understandably late to the widespread adoption of digital technology. Extremely restrictive regulations, the presence of multiple key stakeholders, a slow-to-adopt culture and other challenges distinguish healthcare from the retail and finance sectors, which have flourished with their implementations of digital technologies. But pharmaceutical companies (pharma) inhabit a unique position, situated between patients, prescribers and payers, allowing them to gain maximum benefits from a wide array of digital offerings.
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Healthcare marketers continue migration to digital & social 

Healthcare marketers continue migration to digital & social  | Digital Health Marketing | Scoop.it
MM&M has come out with its annual survey of marketers' budget plans and expectations for 2016. The overall trend is toward digital, as it has been fo

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Infographic: Pharma adoption of social media: A prescription for physician engagement | Deloitte Center for Health Solutions

Infographic: Pharma adoption of social media: A prescription for physician engagement | Deloitte Center for Health Solutions | Digital Health Marketing | Scoop.it

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8 Exceptional Examples of Social Media Marketing in Healthcare

8 Exceptional Examples of Social Media Marketing in Healthcare | Digital Health Marketing | Scoop.it

Finding — and keeping — top talent is challenging in today’s competitive job market, and the healthcare industry is no exception. Strong marketing and social media campaigns that express your organization’s culture and mission can make recruiting and retaining talent a lot easier. As your brand becomes stronger and more recognizable, potential employees (and even customers) will begin to pursue your organization. By the time candidates submit an application they will already have a strong emotional bond with the company and understand your corporate values.

And while the healthcare industry may have once been considered a slow adopter to the world of social media marketing, it’s safe to say that these creative examples of employment branding initiatives are busy making up for lost time:

1.  Henry Ford Hospital

In 2009, the Henry Ford Hospital in Detroit, Michigan shocked the healthcare industry by live-tweeting a medical procedure on Twitter. As medical sites such as WebMD.com become more popular and patients and providers flock to the internet to give or receive advice, social media will play an increasingly important role in how we access healthcare. The Henry Ford Hospital received accolades from the press for their tweets and started a wave of similar videos and live-feeds throughout the healthcare industry. This marketing campaign harnessed the reach of a viral video to engage and interest potential talent and show them what a day in the life at Henry Ford looks like while simultaneously validating their staff’s capabilities. Talk about a dual benefit to recruiting and employee recognition!

2.   Doctors Without Borders

Doctors Without Borders lets their current employees serve as marketers and recruiters. Their homepage and blog offer “news and stories from the frontlines,” and frequently feature personal accounts of healthcare providers in the field. This tactic demonstrates ongoing, real world experiences that promote the brand mission with little effort (and a big ROI). This unique marketing campaign also allows applicants to project themselves into the work they would be doing and imagine what their story might look like or how they’d like to share it.

3.  Mayo Clinic

Recognized as the best hospital in the United States by U.S. News and World Report, it’s no surprise that the Mayo Clinic is also leading some of the most innovative marketing campaigns in healthcare. Lee Aase, social media manager at the Mayo Clinic, led a conference call for their representatives with the American Heart Association using social media. Participants could tweet questions or discussion points to the hash tag #AHAchat to engage in the call. When potential candidates search the organization’s online presence, these digital artifacts will illustrate the thought leadership and innovation that make the Mayo Clinic such an outstanding place to work.

4.  Go Ask Alice!

Colombia Health’s wellness forum, Go Ask Alice!, allows young audiences to pose healthcare questions in an accessible, judgment-free environment. The community forum and casual writing style speaks to Colombia Health’s own energy and culture. By attracting young audiences in this vibrant, open community, Colombia builds a loyal readership to draw talent. The blog’s topics range from issues of puberty through adulthood, keeping the audience engaged from a young age and into their adult careers. When these readers seek jobs in the healthcare industry, the stickiness of this blog will keep Colombia at the top of mind.

5.  Carilion Clinic

Four years ago, to raise awareness about breast cancer and the need for early detection, Carilion Clinic of Virginia’s Roanoke Valley started the “Yes, Mamm” campaign. Whether using the hashtag to answer common breast cancer questions in a Twitter chat or driving traffic to their website to encourage women to make an appointment at one of their screening locations, #YESMAMM is a perfect example of the power of hashtags to start a movement and raise awareness of Carilion Clinic as a healthcare organization that’s committed to women’s health. Who wouldn’t want to work there?

6.  Anne Arundel’s Medical Center

This contest, organized by Anne Arundel’s Medical Center, asked participants to post their best “stachie” — otherwise known as a selfie with either a real or fake mustache. The purpose was to raise awareness for men’s health during November (or, “Movember” or “No Shave November,” as it has popularly come to be known). This clever contest not only took advantage of a social media phenomenon, but it also drove traffic to the medical center’s webpage for Men’s Health, which has links to other valuable content including their blog, podcasts, calendar of events, and a link to their career center so applicants can easily find and apply for open positions.

7.  Floating Hospital for Children — Tufts Medical Center

One of the main covenants of effective marketing is catering to your target audience — andOurCircleofMoms.com does exactly that. The content and community of support that Our Circle of Moms offers for mothers whose children are patients at the Floating Hospital for Children lives up to their slogan: “Just What Moms Ordered.” By creating this space for mothers to find the support they need, the Floating Hospital for Children is positioning their medical center as a trusted resource for parents and building its brand for potential candidates.

8.  Arkansas Children’s Hospital

In order for a hashtag-driven marketing campaign to be successful, it has to be memorable and worth sharing. The shock factor of the #100DeadliestDays social media campaign from the Arkansas Children’s Hospital (in partnership with the Injury Prevention Center) aimed to raise awareness of the dangerous time period between Memorial Day and Labor Day when the risk of death for children and teens is increased. Arkansas Children’s Hospital shared safety facts and tips on their social media channels, including popular infographics, which can be seen here and raised awareness in their region as a provider — and potential employer — of choice.

These are just a few examples of how healthcare organizations have adopted social media marketing principles to increase brand awareness and drive potential candidates to their organizations. What’s your organization doing to increase awareness on social media? Are you leveraging other marketing tactics to drive potential candidates to your  career site and strengthen your employment brand? Has anyone on your recruiting team collaborated with the internal marketing organization to come up with new, creative ways to promote your organization as a great place to work?

Share your story with me by leaving a comment below, or email us to be included in a future blog post. We look forward to hearing your ideas and hope you will use this as an opportunity to share what’s worked (or even what hasn’t worked) for you and your organization.


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The 5 Best Practices for Content Marketing in Health & Pharma

The 5 Best Practices for Content Marketing in Health & Pharma | Digital Health Marketing | Scoop.it
The pharmaceutical industry is known for being traditional, conservative, and burdened by regulations and protocols. These regulations make pharma marketers wary of embracing new approaches, including the growing trend toward content marketing.  Despite being the term on everyone’s lips, content marketing has been sidelined by the industry either because they don’t fully know how to implement it or because they give up on it after not seeing immediate results. Some Alarming Trends in Health & P

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Digital health: statistics vs. reality

Digital health: statistics vs. reality | Digital Health Marketing | Scoop.it
Last week I published a link to 51 digital health metrics in 2013.  The post had a lot of great stats but statistics without insights mean very little.  Over the past 3 years I have reviewed a lot ...

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10 disruptive technologies that will transform pharma

10 disruptive technologies that will transform pharma | Digital Health Marketing | Scoop.it
  SOURCE June 4, 2015 Bertalan Mesko highlights some of the key trends that are set to change our approach to health and wellbeing – and the way pharma does business. It's fascinating to witness how disruptive innovations can truly change the way healthcare is delivered and medicine is practised. Enormous technological changes are heading our way. However, if they hit us unprepared – which we are now – they will wash away the medical system we know and leave it purely a technology-based se

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Romain DEFOY's curator insight, June 5, 2015 10:55 AM

1) Empowered patients

2) Health gamification

3) Augmented reality and virtual reality

4) Genomics and truly personalised medicine

5) Body sensors

6) ‘Do it yourself’ biotechnology

7) The 3D printing revolution

8) The end of human experimentation

9) Medical decision making with artificial intelligence

10) Nanorobots

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Pharma and Healthcare Marketing for Digital Media

Ranking the digital competence of pharmaceutical brands

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How Patients Use Digital Healthcare [Infographic]

How Patients Use Digital Healthcare [Infographic] | Digital Health Marketing | Scoop.it

If you’re a healthcare provider, it’s important to pay attention to how people are using online resources to research and choose their caregivers. It may surprise you to know what a big role social media plays in their decision-making.

What U.S. adults consider when searching for healthcare online:

  • Websites
  • Social Media
  • Health info
  • Doctor and Hospital recommendations
  • Reviews and Ratings

    Digital Healthcare Check-Up from National Research Corporation:


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EmmanuelGrunenberger's curator insight, April 29, 2015 2:24 PM

I was expecting higher ratios although already 34% asked for medical advice. Shoudl increase with services like Boddy, health advisor

Ginny Dillon's curator insight, June 5, 2015 2:12 AM

Patients also seek out each other and engage in online discussions and relationships around healthcar3 issues and chronic/acute and rare medical conditions.

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Infographic: The latest on health technology trends

Infographic: The latest on health technology trends | Digital Health Marketing | Scoop.it

Wearables, connected devices, apps and cloud computing remain on the minds of health care providers, communicators and patients.

Philips, the official health technology sponsor at the recent SXSW Interactive 2015, offers a summary of digital health care news.

This infographic highlights several important statistics for marketers and PR professionals. The big shift is in consumers who are willing to forgo office visits:

70 percent of patients are comfortable communicating with providers through texts, emails and video.

71 percent of doctors use electronic health records.

71 percent of millennials would like their physicians to use a mobile app.

 


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Suzana Biseul PRo's curator insight, April 21, 2015 5:39 AM

Chiffres très parlants.

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Few seniors trust pharma company-sponsored sites. Can Pharma Sites Cure Seniors' Lack of Trust? -

Few seniors trust pharma company-sponsored sites. Can Pharma Sites Cure Seniors' Lack of Trust? - | Digital Health Marketing | Scoop.it
When it comes to researching diseases, seniors don't turn to—or trust—pharmaceutical companies very much. If pharma companies want to change this, they'll need seniors' doctors, friends and family members to sing their praises, as recommendations are the top factors that would motivate those 66 and older to visit pharma-sponsored websites.

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Alexandre Gultzgoff's curator insight, March 26, 2015 9:14 AM

voices of senior customers matter also...

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Google wins patent for wristband that could treat CANCER

Google wins patent for wristband that could treat CANCER | Digital Health Marketing | Scoop.it
The California firm's patent details a wearable that could target any substances, when present in the blood, that may affect the health of a wearer by transmitting energy into the vessels.

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Craig Allen Keefner's curator insight, March 20, 2015 11:17 AM
  • Patent details a wearable that could target substances in a wearer's blood
  • This substances could be proteins linked with Parkinson's, or cancer cells
  • It would then 'modify or destroy' targets by transmitting energy into blood
  • This could include infrared signals, a radio-frequency or acoustic pulse
  • Scientists in the life sciences division of Google X laboratories are using human skin in their research to develop the wristband
  • Wristband could also work with pills that cause unhealthy cells to light up 
Courtney Bonner's curator insight, March 25, 2015 12:56 PM

If this wristband ends up being approved by the FDA, it could be a major change for the medical field. Cancer is obviously devastating and ruins too many lives worldwide, so it would be awesome to see this wristband save the world.

Lori Wilk's curator insight, April 25, 2015 9:38 PM

This #wearable has #health and #medical life-changing possibilities. I can't wait to hear more.

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Top World 12 Pharmaceutical companies on Social Media

Top World 12 Pharmaceutical companies on Social Media | Digital Health Marketing | Scoop.it

We present you our last report about Pharmaceutical Companies taking into account their global profiles on Social Media during December 2014. The analysed companies have been selected regarding their turnover volume, and are the following :GlaxoSmithKline, Astrazeneca, Novartis, Pfizer, Sanofi, Johnson & Johnson, Merck, Roche, Eli Lilly, Bristol MyersSquibb, Abbott and Bayer.

Among the 12 enterprises considered for the study, Facebook is the most important social network with 2 millions of potential buyers. The most populars companies are Bayer and Johnson & Johnson because they gather the 80% of the total unique audience.

Twitter is the place where pharmaceutical brands are more active, in spite of their performance not being very high (an average of 78 tweets/month) in comparison with other industries’ activity on this social network.

Pharmaceutical Companies obtain the best results of engagement on Youtube. This network should be part of your online strategy. Johnson & Johnson has the 44% of the total unique users, meaning that it holds almost half of the market.

Would you like to know more about this study? If so, please click on the button bellow these lines and you will find out interesting data for your knowledge.

 


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Tanya Kerr's curator insight, February 22, 2015 9:25 PM

Interesting to see the stats on usage of social media by the pharmaceutical industry.

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Physicians Want #Pharma Info, But Mostly Via Email That Can Be Ignored Better Than Reps!

Physicians Want #Pharma Info, But Mostly Via Email That Can Be Ignored Better Than Reps! | Digital Health Marketing | Scoop.it

In mms’ 2016 Physician Pharmaceutical Survey, doctors were asked specifically about their opinions and behaviors related to pharmaceutical marketing activities.


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Sean McGrath's curator insight, May 18, 3:21 AM
It would be interesting to see what kind of physicians these are. I suspect the more specialist, the more interested they are in reading the information. Some countries cannot send unsolicited emails therefore excluding the physician's first choice of communication. Not very customers focused!
Alexandre Gultzgoff's curator insight, May 19, 8:12 AM
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27 surprising stats how social media is changing healthcare

27 surprising stats how social media is changing healthcare | Digital Health Marketing | Scoop.it

Healthcare is a heavy regulated industry so many healthcare organizations avoid the use of social media. But patients, healthcare professionals and hospitals don’t.

Consumers use social media to research and to make health decisions. Patients consider themselves part of a tribe trusting others on social media more than other sources. Physicians use social media to network professionally with colleagues and peers and participate in forums, sharing medical knowledge within their community.

Social media is a platform where the public, patients and healthcare professionals can communicate about health issues and possibly improve health outcomes.

Here are 27 surprising stats how social media is changing healthcare.

90% of Millennials say they would trust medical information shared by others on their social media networks (source: Search Engine Watch)81% of hospitals said service lines expressed an interest in participating in the hospital’s social media strategy (source: AFIA)66% of doctors use social media for professional purposes, often preferring an open forum as opposed to a physician-only online community (source: EMR Thoughts)60% of doctors say social media improves the quality of care delivered to patients (source: Demi & Cooper Advertising and DC Interactive Group)60% of consumers say they trust doctors’ posts versus 36% who trust posts from a pharma firm (source: MDDI)60% of physicians most popular activities on social are following what colleagues are sharing and discussing (source: Health Care Communication)54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions (source: Mediabistro)50% of healthcare apps available to consumers can be downloaded for free and are produced by a variety of types of developer (source: IMS Institute)49% of those polled expect to hear from their doctor when requesting an appointment or follow-up discussion via social media within a few hours. (source:HealthCare Finance News)41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility (source: Demi & Cooper Advertising and DC Interactive Group)40% of people polled said information found on social media affects how someone coped with a chronic condition, their view of diet and exercise and their selection of a physician (source: HealthCare Finance News)40% of consumers say that information found via social media affects the way they deal with their health.(source: Mediabistro)31% of health care professionals use social media for professional networking (source: Mediabistro)31% of health care organizations have specific social media guidelines in writing (source: Institute for Health)30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company. (source: Fluency Media)28% of health-related conversations on Facebook are supporting health-related causes, followed by 27% of people commenting about health experiences or updates (source: Infographics Archive)27% of patients comment or post status updates based on health-related experiences (source: MDDI)26% of all hospitals in the US participate in social media (source: Demi & Cooper Advertising and DC Interactive Group)23% of drug companies have not addressed security and privacy in terms of social media (source: Mediabistro)19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types (source: Demi & Cooper Advertising and DC Interactive Group)12% of apps accounted for 90% of all downloads (source: iMedicalApps)18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions (source: Mediabistro)YouTube traffic to hospital sites has increased 119% year-over-year (source:Google’s Think Insights)The Mayo Clinic’s podcast listeners rose by 76,000 after the clinic started using social media (source: Infographics Archive)Among the 165,000 health & medical apps now on the market, nearly two thirds are focused on general wellness issues like fitness, lifestyle & stress, and diet. The remainder is made up by apps focused on specific health conditions (9%), medication info & reminders (6%), and women’s health & pregnancy (7%). Mental health apps led among disease specific apps, followed by diabetes (source: iMedicalApps)$392,000,000 is the revenue from mobile healthcare apps in 2015 (source:Northern Kentucky University)Of more than 1,500 hospitals nationwide who have an online presence, Facebook is most popular (source: WHPRMS)

Below are three infographics that also deliver statistics on the impact social media is having on healthcare.

Do these facts align with your healthcare behaviors. Do you believe social media is changing healthcare?

 


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Kim Kubiak's curator insight, November 11, 2015 9:28 AM

Do these facts align with your health care behaviors. Do you believe social media is changing health care?

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MSD launches preventative healthcare accelerator

MSD launches preventative healthcare accelerator | Digital Health Marketing | Scoop.it
Merck Sharp & Dohme (MSD) has joined forces with Spanish telecoms company Telefonica to launch a new healthcare accelerator fund.

Velocity Health will be the UK's first digital preventative healthcare accelerator and sees the pharma company collaborate with Telefonica's Wayra Open Future start-up programme.

MSD's managing director Mike Nally said: “Technology is revolutionising how we manage healthcare and the UK can be at the heart of it. Digital start-ups are at the forefront of this innovation.

“As a healthcare company with a long legacy of investing in innovation and R&D, we want to actively invest in these types of businesses and harness the amazing talent that is emerging so that we become equally good at 'recognising and preventing' disease as 'diagnosing and treating' to help reduce demand for expensive acute services and capacity in the long term.”

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The road to digital success in pharma | McKinsey & Company

The road to digital success in pharma | McKinsey & Company | Digital Health Marketing | Scoop.it
Pharmaceutical companies can play a central role in the digital revolution of healthcare. But capturing this opportunity requires identifying the right initiatives. A McKinsey & Company article.

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Novartis to start human tests with Google lens in 2016

Novartis to start human tests with Google lens in 2016 | Digital Health Marketing | Scoop.it
CEO Joe Jimenez of Swiss drugmaker Novartis addresses the annual news conference at the company's headquarters in Basel January 27, 2015. REUTERS/Arnd Wiegmann CEO Joe Jimenez of Swiss drugmaker Novartis addresses the annual news conference at the company's headquarters in Basel January 27, 2015. REUTERS/ARND WIEGMANN SOURCE September 5, 2015  Novartis plans the first human tests next year of a "smart" contact lens it is developing withGoogle designed to help restore the eye's natural autofocus."This project is progressing well," Novartis Chief Executive Joe Jimenez told Swiss newspaper Le Temps in an interview."I had said it would take about five years to see a product on the market," Jimenez told the paper. "The calendar is on track and we are already developing a technological lens prototype (that) should be tested on humans in 2016."A Novartis spokesman told Reuters that Jimenez was referring to a smart lens for accommodative vision correction in people with presbyopia, or

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Wearables are not a fad - Intel’s latest purchase and Fitbit’s IPO are proof

Wearables are not a fad - Intel’s latest purchase and Fitbit’s IPO are proof | Digital Health Marketing | Scoop.it
Fitbit's revaluation before its IPO as well as Intel's latest purchase of smart glass manufacturer Recon prove wearables are here to stay - and have growth potential.
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Pharmaceutical firms wake up to the power of social media

Pharmaceutical firms wake up to the power of social media | Digital Health Marketing | Scoop.it

Top pharmaceutical companies are making far more effort to engage audiences on social media claims a report “Connecting the Dots: Which Pharma Companies are Succeeding in the Social Media Space?“ from agency Ogilvy Healthworld. Looking at the pharma companies which are most successful on social sites, the report suggests that in order to engage audiences, firms must be brave and prepared to have honest and meaningful conversations about their brands.

“We know that some pharma companies have been cautious in their approach to social media, but our report clearly demonstrates a dramatic and successful increase in activity,” explains Rebecca Canvin, social media manager at Ogilvy Healthworld, adding: “social media has changed the way pharma companies communicate – it allows them to build corporate reputation and engage in genuine, meaningful conversations with audiences. For companies who want to stand out from the crowd it’s time to be brave, get personal, educate and integrate social media into their wider marketing strategy.”

On one hand, it is surprising that healthcare firms are so keen to use social media, as regulatory boundaries and compliance constraints provide some limitations on what they can say. On the other hand, social media provides the perfect forum to explain about latest health findings, as Canvin says: “People don’t want to wade through hundreds of pages of disease information, but they may be more open to new knowledge on social media … Social media has the potential to revolutionise the way big pharma educates physicians, allowing doctors to obtain the facts they require without the many issues often associated with rep visits or advertising to clinicians.”

Key findings

The average number of tweets by pharma has gone up by 530 per cent since 2013 and Twitter followers have increased by nearly 300 per centThe pharma companies with the biggest communities aren’t necessarily the most effective at engaging with their users and generating interest.Followers reward pharma companies who post frequently and engage continuously – those that keep their networks fresh with regular updates have the highest interaction from the community.

 

Looking at the firms which better communicate on social, it seems that size isn’t everything. Those companies with the most followers don’t always succeed in engaging their audiences. For example, companies Boehringer and Novo Novdisk have community sizes well below the average, yet score highly when it comes to engagement.

What does drive engagement is the amount a company uses social media. Canvin explains: “It isn’t hard to understand why the most active companies are the ones enjoying the most engagement – after all, social media in its very nature demands participation and interaction. And, of course, any conversation is a two-way street. The increase in involvement that we saw in 2014 is not just because pharma companies are becoming more active, but because their audiences are also showing a little more willingness to jump in. Overall, it seems that followers will reward the companies who post frequently and engage continuously – those organisations with high activity scores received more likes and comments on Facebook and more replies from Twitter followers.”

Methodology

The data for the report was gathered by monitoring 10 of the most popular networks for 14 pharma companies across six categories: social presence, social network, community size, activity, engagement and activity. The profile of each company was reviewed for one week per month for three months during 2014 to ensure sufficient data was collected.

 


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How Patients Use Digital Healthcare [Infographic]

How Patients Use Digital Healthcare [Infographic] | Digital Health Marketing | Scoop.it

If you’re a healthcare provider, it’s important to pay attention to how people are using online resources to research and choose their caregivers. It may surprise you to know what a big role social media plays in their decision-making.

What U.S. adults consider when searching for healthcare online:

WebsitesSocial MediaHealth infoDoctor and Hospital recommendationsReviews and Ratings

Digital Healthcare Check-Up fromNational Research Corporation:


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EmmanuelGrunenberger's curator insight, April 29, 2015 2:24 PM

I was expecting higher ratios although already 34% asked for medical advice. Shoudl increase with services like Boddy, health advisor

Ginny Dillon's curator insight, June 5, 2015 2:12 AM

Patients also seek out each other and engage in online discussions and relationships around healthcar3 issues and chronic/acute and rare medical conditions.

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How Patients Use Digital Healthcare [Infographic]

How Patients Use Digital Healthcare [Infographic] | Digital Health Marketing | Scoop.it

If you’re a healthcare provider, it’s important to pay attention to how people are using online resources to research and choose their caregivers. It may surprise you to know what a big role social media plays in their decision-making.

What U.S. adults consider when searching for healthcare online:

  • Websites
  • Social Media
  • Health info
  • Doctor and Hospital recommendations
  • Reviews and Ratings

    Digital Healthcare Check-Up from National Research Corporation:


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EmmanuelGrunenberger's curator insight, April 29, 2015 2:24 PM

I was expecting higher ratios although already 34% asked for medical advice. Shoudl increase with services like Boddy, health advisor

Ginny Dillon's curator insight, June 5, 2015 2:12 AM

Patients also seek out each other and engage in online discussions and relationships around healthcar3 issues and chronic/acute and rare medical conditions.

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Marketing at 24 Frames per Second

Marketing at 24 Frames per Second | Digital Health Marketing | Scoop.it
Which of these factoids is not like the others?

By 2017 video will represent more than two-thirds of global consumer internet traffic.
65% of smartphone owners use their devices to watch mobile video. Of those, 84% watch video at least several times a week.
Video in emails nearly doubles click-thru rates and reduces opt-outs by 75%.
Customers who view videos are 85 to 144% more likely to purchase.
When asked what the most exciting 2014 marketing opportunity for their organization was, more than 2,000 company and agency executives surveyed by Adobe and Econsultancy ranked video last among nine possible choices.

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Key Digital Health Trends for EU Pharma - Manhattan Research

Key Digital Health Trends for EU Pharma - Manhattan Research | Digital Health Marketing | Scoop.it
Key Digital Health Trends for EU Pharma Marketers- Manhattan Research

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rob halkes's curator insight, March 27, 2015 10:00 AM

How fast is heathcare realy changed?

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Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors

Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors | Digital Health Marketing | Scoop.it
Consulting companies like Activate Networks use social network diagrams to help pharmaceutical marketers identify prescribing histories and relationships among doctors.

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Alexandre Gultzgoff's curator insight, March 5, 2015 5:43 AM

... in the US. But maybe in Europe soon?

Pharma Guy's curator insight, March 9, 2015 9:13 AM


Nearly two-thirds (62%) of medical experts (physicians who could be deemed genuine experts) believe the pharmaceutical industry should replace the term Key Opinion Leader (KOL) – according to the results of a new international online survey to be presented today at the Medical Affairs Leaders Forum in Berlin, Germany. The survey was conducted by System Analytic, a company that helps pharmaceutical teams to "identify, map, and engage with their medical experts and key stakeholders." More...