'Yes, pharma’s regulatory environment is admittedly more difficult than other industries’. This will not change in the foreseeable future, yet as Twitter continues to grow and establish itself as a new mass media outlet not using it because of hazy regulations is not a viable option anymore.
As the pharma companies benchmarked in this report have demonstrated, successful and safe engagement on twitter is possible even within this strict regulatory environment.'
'Drug companies allocated an average of $750,000 for their digital marketing budgets this year, with digital marketing budgets currently ranging from $150,000 to several million dollars. These resources are likely to grow rapidly in the next two budget cycles as regulatory guidelines provide more clarity regarding the ways in which pharma and biotech companies are allowed to interact with customers online, according to new data published by Cutting Edge Information.'
Lo scorso 13 settembre a New York sono apparse, in noti luoghi della città, una serie di enormi lettere C di colore giallo. Avvicinandosi alle inusuali installazioni si poteva leggere una scritta: "4 milioni di americani soffrono di questa malattia. E il 75% di essi non lo sanno nemmeno". Sotto la scritta, un QRcode che rimandava ad un video esplicativo.
Cosa rappresentavano in realtà quelle lettere? Un'interessante iniziativa di sensibilizzazione sull'epatite C...
Apple's iPhone is getting an improved camera with the iPhone 4S, but a medical research team has gone a step further, turning the iPhone into a powerful, professional-caliber imaging and chemical detection device.
This study finds that the convergence of interactive media formats with web-based communication tools will likely enhance e-patient education and promote patient involvement in ways that alter traditional health care interactions, and may lead to enhanced levels of participatory medicine.
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