Mobile now accounts for 10 percent of all Internet usage worldwide, after the rise in demand and ownership of smartphones and tablets saw the proportional use of the mobile Web more than double over the last 18 months.
Via Alex Butler 
By combining a content identification system with innovative, proprietary patient language analytics and medical ontologies, First Life Research converts unstructured patient-reported outcomes published across the web into medically meaningful information.
Via Andrew Spong 
In interview with iMedical Apps, Eric Yablonka, CIO of the University of Chicago hospitals and Pritzker School of Medicine said:
"The coming evolution in the sector of biomedical devices that are now wireless enabled, such as sensor and body area networks, implantable sensors - we see these things coming fast and furious over the next four to five years.
Their evolution will come very rapidly and there has to be a way to connect those in a meaningful way. You know, the iPhone 4S has the Bluetooth Low Energy capability, the first device in the US with this technology.' Via Andrew Spong 
Here is a list of the top 20 resources for tracking the most salient aspects of your life, from sleep and weight to money and sex. Use the data to improve your life. 
Silja Choquet (@whydotpharma) writes:
'Yes, pharma’s regulatory environment is admittedly more difficult than other industries’. This will not change in the foreseeable future, yet as Twitter continues to grow and establish itself as a new mass media outlet not using it because of hazy regulations is not a viable option anymore.
As the pharma companies benchmarked in this report have demonstrated, successful and safe engagement on twitter is possible even within this strict regulatory environment.' Via Andrew Spong 
Un braccialetto intelligente che tiene sotto controllo i vostri sforzi e li comunica all'iPhone. Praticamente un personal trainer che monitora abitudini alimentari, motorie e le ore di sonno. 
What trends for 2012 may we discern in the social health conversation? 
'Drug companies allocated an average of $750,000 for their digital marketing budgets this year, with digital marketing budgets currently ranging from $150,000 to several million dollars. These resources are likely to grow rapidly in the next two budget cycles as regulatory guidelines provide more clarity regarding the ways in which pharma and biotech companies are allowed to interact with customers online, according to new data published by Cutting Edge Information.' Via Andrew Spong 
Lo scorso 13 settembre a New York sono apparse, in noti luoghi della città, una serie di enormi lettere C di colore giallo. Avvicinandosi alle inusuali installazioni si poteva leggere una scritta: "4 milioni di americani soffrono di questa malattia. E il 75% di essi non lo sanno nemmeno". Sotto la scritta, un QRcode che rimandava ad un video esplicativo. Cosa rappresentavano in realtà quelle lettere? Un'interessante iniziativa di sensibilizzazione sull'epatite C... 
40% of medical conditions disclosed by patients online in 2010 were cancer-related according to a research study by Russell Herder...
Via Julie O'Donnell 
Apple's iPhone is getting an improved camera with the iPhone 4S, but a medical research team has gone a step further, turning the iPhone into a powerful, professional-caliber imaging and chemical detection device.
Microcamera per tornare a vedere: a Pisa primo impianto di protesi retinica su un cieco. Scienza, Ansa.it
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Details of three new gamified health products:
Cellnovo – a gamified diabetes tracking package with a mobile handset, web app, and insulin pump
HealthPrize – a medicine adherence application that rewards you for taking your medicine
Hubbub Health – a social health network that combines gaming, daily challenges, and a community to promote physical and mental wellness Via Andrew Spong Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona. What are the game changers for pharmaceutical digital marketing and communications? Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science. Via Alex Butler 
The Vital Signs Camera App of Philips measures your heart rate and breathing rate remotely, simply using the iPad 2 camera.
With the explosion in the popularity of mobile gaming, and the continued invasion of consoles in living rooms around the world, the video games industry is now rivalling Hollywood in terms of profit. What could gamification mean for the pharmaceutical sector?
Study shows more than 30 percent of consumers are interested in sending health data to their doctors
The number of consumers who are willing to communicate with their physicians via wireless devices is on the rise as confirmed by a study from the CEA.
Via Alex Butler 
The 20-minute documentary looks at the past, present and future of connectivity and technology, and the impacts on people, business and society.
200 people form a giant human hand in London's Covent Garden to visually illustrate Dupuytren's contracture, a progressive and debilitating hand condition. Via Alex Butler This study finds that the convergence of interactive media formats with web-based communication tools will likely enhance e-patient education and promote patient involvement in ways that alter traditional health care interactions, and may lead to enhanced levels of participatory medicine. 
Simpatico, virale, questo video di Boehringer Ingelheim ha fatto il giro del mondo ed è stato presentato in diversi congressi come esempio di sperimentazione social da parte di una big pharma. 
Health care is one of the most searched topics on the Internet. 
The pharma industry has jumped into social media. This simple visual representation quickly illustrates just how much with 265 examples coming together. 
Digital marketing is more effective at driving ROI than TV ads according to new research so why doesn't pharma spend more money online ? |
![Pharma marketing to physicians [infographic] | Digital Health and Pharma | Scoop.it](http://www.publicishealthware.com/HP3Image/content/facts/pharma_marketing_physicians_2012_infographic.jpg)
