Osocio, "The best of non-profit advertising and marketing for social causes", features a Unicef Spain campaign that links computer viruses with HIV. People can download the basic Norton software for €1.20 with the money going to Unicef to fight against HIV.
UK Fundraising's Howard Lake has published a new guide offering practical tips on how to fundraise using Facebook.
I was surprised to find very few fundraising-specific guides for charities and nonprofits in using Facebook, so I've pulled together 40 tips (I've squeezed in 43 in fact) based on what I've learned and shared over the last few years. They're practical tips, almost all of which can be implemented quickly and at very low cost.
In 2010, clients of Convio raised over $1.3 billion online, up 40 percent from 2009, says the annual Convio Online Marketing Nonprofit Benchmark Index Study. (Non Profit Fundraising grows fastest online. http://ow.ly/4sLaY)
Network for Good created the Digital Giving Index to provide insights and information on charitable engagement forboth nonprofits seeking to strengthen relationships with donors and companies seeking engage with consumers andemployees.
Sport Relief has so far raised £7.9 million via £1, £5 and £10 mobile donations, a record amount for the biannual campaign. This is more than double the £3.7m raised via text donations in Sport Relief 2010.
Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. Three new actions were announced at the time, including: Read, Watch, Listen to help people better understand what their friends are doing online. Facebook called it the “Open Graph” and the pr people called “A revolution to the whole meaning of listening to music together or family T.V.” You can read more about how it works from the Facebook developer notes.