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Beyond Social: The Benefits To Google+ For Business

Beyond Social: The Benefits To Google+ For Business | Digital Friday Google+ | Scoop.it
Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients. Because we […]

Via Rob Metras
Roberto Cobianchi's insight:

Riepilogo di tutte le opportunità per sfruttare al massimo Google+ e Google Search.

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Rob Metras's curator insight, February 16, 2014 8:53 PM

Great article by Alison Zeringue on importance and benefits of Google + #searchinfluence

From around the web

Digital Friday Google+
Daly insight on Google+. Digital Friday are 4-hours lessons on Social Networks held by Mimulus in Bologna on Friday morning.
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Rescooped by Roberto Cobianchi from SOCIAL MEDIA ADDICTION
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Arriva Google My Business, una nuova piattaforma per le aziende

Arriva Google My Business, una nuova piattaforma per le aziende | Digital Friday Google+ | Scoop.it
“ Google ha lanciato Google My Business una nuova piattaforma dedicata alle aziende. Big G fa ordine nei suoi vari servizi offerti alle imprese con l’obiettivo ...”
Via Patrizia Kopsch
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Patrizia Kopsch's curator insight, June 13, 2014 7:03 AM

Altro aspetto interessante è che My Business sarà integrato con AdWord in modo da fornire ulteriori metriche sul coinvolgimento dei clienti

Rescooped by Roberto Cobianchi from All Google Plus
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Google Authorship & Publisher - What's The Difference?

Google Authorship & Publisher - What's The Difference? | Digital Friday Google+ | Scoop.it
“ Google Authorship and Publisher has lots of benefits for your site but what's the difference between them? Are you using the right one for your content now?”
Via Bonnie Manis
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Rescooped by Roberto Cobianchi from All Google Plus
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A Comprehensive Study of Content and Brand Visibility on Google+

A Comprehensive Study of Content and Brand Visibility on Google+ | Digital Friday Google+ | Scoop.it
“ A detailed analysis of Google+ platform with case studies, actionable tips, statistics and a visual guide to little-known features.”
Via Bonnie Manis
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Rescooped by Roberto Cobianchi from Google Plus and Social SEO
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Social Media Marketing and the Power of Google Plus

Social Media Marketing and the Power of Google Plus | Digital Friday Google+ | Scoop.it
If you are keen to use social media for marketing then Google+ will connect you to the right people with whom you want to build relationships.

Via Neil Ferree
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Molchester Ltd SEO's curator insight, April 15, 2014 4:22 AM

Social Media Marketing and the Power of Google Plus

Emmanuel Oladapo's curator insight, April 19, 2014 1:40 AM

Google + have revolutionized the way social media works for marketing, providing simple and flexible tools which are easy to use for anybody interested in marketing. Most marketers don't find it easy to use social media tools for marketing especially the popular social networking sites that provide limited supports in accessing the mass and preaching their products.

Dawn Matheson's curator insight, April 30, 2014 10:53 AM

That image says it all!

Rescooped by Roberto Cobianchi from Google+ ( Google Plus ) for Small Business
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7 Google+ Tips to Create Maximum Engagement

7 Google+ Tips to Create Maximum Engagement | Digital Friday Google+ | Scoop.it
“Blog post at Rebekah Radice : Google+ engagement.Everyone wants it, but few know how to create it.While it may feel elusive, creating a vibrant and interactive Google[..]”
Via Peg Corwin
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How to Use Your Circles in Google+: More FAQs - Shannon J. Hernandez

How to Use Your Circles in Google+: More FAQs - Shannon J. Hernandez | Digital Friday Google+ | Scoop.it
Inside this post, learn how you can manage your Google+ Circles effectively if you are getting started on the network for the first time.
Roberto Cobianchi's insight:

Domande e risposte sull'uso delle cerchie, con tre brevi video di spiegazione. Leggere e provare in contemporanea.

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A Deep Dive into Google MyAnswers

A Deep Dive into Google MyAnswers | Digital Friday Google+ | Scoop.it
Personalized search results have been around for quite some time, but they've changed so much that we need a new term for them: private search results. This post is a snapshot of what we're seeing today (including +Post Ads), along with guidance for how best to take advantage of the latest trends.
Roberto Cobianchi's insight:

Private Search consists of two elements:

Google Now, or our offline activities moved into our own online life;Google Plus, or anything that I or people in my Circles share by G+.
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Google Plus: come far funzionare concretamente una pagina che non funziona [guest post]

Google Plus: come far funzionare concretamente una pagina che non funziona [guest post] | Digital Friday Google+ | Scoop.it

Se hai un apagina Qui si parla di Google Plus: come far funzionare concretamente una pagina che non funziona [guest post] oltre che di Social Web, Comunicazione e Business.

Roberto Cobianchi's insight:

Se hai una pagina da "far funzionare", prova a seguire questi suggerimenti. Il risultato non è garantito, ma quanto meno impari a usare G+

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3 Ways to Use Google+ to Increase Search Rankings

3 Ways to Use Google+ to Increase Search Rankings | Digital Friday Google+ | Scoop.it
Optimize your Google+ page, profile and content to maximize your exposure, increase search rankings and get a boost in traffic. (I've been telling a few of you this for months now.. Does your business have a Google+ page?
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Rescooped by Roberto Cobianchi from All Google Plus
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How to Increase Your Google+ Engagement by 281% [INFOGRAPHIC]

How to Increase Your Google+ Engagement by 281% [INFOGRAPHIC] | Digital Friday Google+ | Scoop.it
An infographic that shows how to increase the engagement on your Google+ account.

Via Bonnie Manis
Roberto Cobianchi's insight:

Il momento migliore per pubblicare su Google+ sembra essere il venerdì dalle 11am alle 2pm e dalle 7pm alle 10pm.

Che sia il social network del venerdì?

Il dato è molto strano... cercherò altre info su questo tema.

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Rescooped by Roberto Cobianchi from Google+ ( Google Plus ) for Small Business
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Using Google+ Hangouts to Promote Your Business

Using Google+ Hangouts to Promote Your Business | Digital Friday Google+ | Scoop.it
“Google+ Hangouts are encouraging enterprising business owners to capture the imagination of their audience in new ways.”
Via Peg Corwin
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Rescooped by Roberto Cobianchi from Google+ ( Google Plus ) for Small Business
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Google+ Marketing

Google+ Marketing | Digital Friday Google+ | Scoop.it
Google+ is a key player in the online marketing ecosystem and having your business actively participating on the social network is a must. This "How to Use Google+ For Business" Pinterest board is dedicated to enabling your business to actively participate and do more on Google+.

Via Peg Corwin
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Peg Corwin's curator insight, February 2, 2014 10:47 AM

Tips for GOOGLE+ MARKETING on a good Pinterest board.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Roberto Cobianchi from Google+ ( Google Plus ) for Small Business
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3 Google+ Tools That Take Your Marketing to a New Level

3 Google+ Tools That Take Your Marketing to a New Level | Digital Friday Google+ | Scoop.it
“Grow your presence on Google+ with Friends+Me, Do Share and Steady Demand. These are great tools to share more effectively, audit and analyze your Google+ page.”
Via Peg Corwin
Roberto Cobianchi's insight:
Cresce l'attenzione verso Google+, dimostrata anche dal numero crescente di tool di produttività e di monitoraggio integrati con questa piattaforma. Il suo utilizzo però ancora non esce dalla cerchia degli addetti ai lavori: la sua logica é radicalmente diversa da Facebook e necessità di un po' di pratica.
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Rescooped by Roberto Cobianchi from Google Plus and Social SEO
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How to Use Google+ for Business | Visual.ly

How to Use Google+ for Business | Visual.ly | Digital Friday Google+ | Scoop.it
If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important social network for every business entity.
Via Neil Ferree
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Neil Ferree's curator insight, May 24, 2014 12:58 PM

Follow these Google+ Best Practices Tips if you want to:


  • Improve your online visibility
  • Increase your social signals
  • Enhance your social authority
  • Grow your social connections


In my opinion, this Infographic covers the basics.


Circle Management and How to Amplify your Google+ Posts should be included if you want to maximize your time and effort on Google+ which means you will want to become familiar with CircleCount and Friends+Me and a few other api apps that will help you get the most from your Google+ social content marketing efforts.

Mr Tozzo's curator insight, May 26, 2014 5:17 AM
How to Use Google+ for Business | Visual.ly
Rescooped by Roberto Cobianchi from GooglePlus Expertise
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If You Ignore GooglePlus, Google Search Will Ignore You

If You Ignore GooglePlus, Google Search Will Ignore You | Digital Friday Google+ | Scoop.it

Wondering why should you use GooglePlus in your marketing mix?

 

Just one solid reason, "if you ignore Google+, Google search will ignore you", says Larry Page, co-founder of Google.


Via Jaana Nyström
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Dreamtek's curator insight, March 5, 2014 7:02 AM

Google is front and centre of our social media and internal use. We use Google docs to share company documents, Google Hangouts to communicate internally and externally with customers for demos and events.

Ray Hiltz's curator insight, March 5, 2014 8:28 AM

This infographic gives us a good overall guide to using Google+ for business that covers the basics, best practices and how to measure your progress. h/t @Jaana Nyström

Rperal's curator insight, March 6, 2014 5:45 AM

Un pas mes en l'agressiva opció de creixement del gegant Google, que sota la innocent imatge "blanca" de les seves pàgines preten condicionar de forma gens imparcial les seves cerques.

 

I es que ningú es pot donar per no avisat, és una empresa amb interessos particulars i no una ONG.

Rescooped by Roberto Cobianchi from All Google Plus
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Display Your Google+ Posts as Ads Throughout Google

Display Your Google+ Posts as Ads Throughout Google | Digital Friday Google+ | Scoop.it
Brands who are actively using their Google+ Pages will be able to use their status updates to generate display ads which will be displayed across the Google network. Ads are interactive, and can include HOAs.

Via Bonnie Manis
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Bonnie Manis's curator insight, April 16, 2014 11:32 AM

Brands who are actively using their Google+ Pages can now use their status updates to generate display ads which will be displayed across the Google network.

The official update from Google: http://adwords.blogspot.com/2014/04/post-ads-now-available-to-all.html

Rescooped by Roberto Cobianchi from Google+ ( Google Plus ) for Small Business
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Share to Google Plus Circles or Post Publicly?

Share to Google Plus Circles or Post Publicly? | Digital Friday Google+ | Scoop.it
“New to Google Plus Circles? Maybe you've been around awhile. Either way these circle things can be confusing. Just what is the point of them and when should you share to circles or do you just post public?What are Google Plus Circles?Back when I started on ...”
Via Peg Corwin
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Rescooped by Roberto Cobianchi from Google+ ( Google Plus ) for Small Business
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Share to Google Plus Circles or Post Publicly?

Share to Google Plus Circles or Post Publicly? | Digital Friday Google+ | Scoop.it
New to Google Plus Circles? Maybe you've been around awhile. Either way these circle things can be confusing. Just what is the point of them and when should you share to circles or do you just post public?What are Google Plus Circles?Back when I started on ...

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 2014 4:46 PM

When you share to a Google Plus Circle, what you post appears in followers' streams or is visible on your page.  When you notify a circle, they receive an email about your post.  When you share in public on Google plus, everyone can see your updates.  The author says, "I use my targeted circles in ADDITION to public most of the time." 


How to Use Notifications

 - Create a post announcing an Opt In Circle on a niche topic or even around a question

 - Repeat that post several times to build the list

 - Notify that circle of relevant posts maybe once a month


Read also about circles that rank you by how engaged you are.


Tip for using Circle Notifications - "Its that give give give with the odd take that makes the notify ok and keeps your followers happy."



If you like this scoop, would you consider a thumbs up or share?

Rescooped by Roberto Cobianchi from Google+ ( Google Plus ) for Small Business
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15-Point Checklist: Create A Kick-Ass Google Plus Business Page

15-Point Checklist: Create A Kick-Ass Google Plus Business Page | Digital Friday Google+ | Scoop.it
“The benefits of having Google Plus business page can no longer be ignored when it comes to social SEO. To put your best foot forward, you must make your business more attractive for your clients and prospects. Here are the tips on how to do it.”
Via Peg Corwin
Roberto Cobianchi's insight:
Riepilogo sintetico delle cose più importanti da seguire.
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Rescooped by Roberto Cobianchi from Google Plus and Social SEO
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Google Authorship: The Complete Handbook for Getting Respect, Readers, and Rankings - Boost Blog Traffic

Google Authorship: The Complete Handbook for Getting Respect, Readers, and Rankings - Boost Blog Traffic | Digital Friday Google+ | Scoop.it
Google Authorship is a game changer for online writers. Check out this guide to find out what it is, how to set it up and why it gets you more traffic.

Via Neil Ferree
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Neil Ferree's curator insight, March 12, 2014 8:47 PM

Once you understand the dynamics of Google Authorship and how it works, your social content marketing campaigns will become much more impactful and powerful and effective.

Rescooped by Roberto Cobianchi from Google+ ( Google Plus ) for Small Business
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Setting your Google+ Cover Photo Caption - YouTube

http://www.websighthangouts.com/google-plus-cover-photo-seo/ For SEO and other marketing-oriented messaging, use this quick tip to set the caption of your co...”
Via Peg Corwin
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Google+ photos get more 'pop' with new dynamic range tool

Google+ photos get more 'pop' with new dynamic range tool | Digital Friday Google+ | Scoop.it
Google has brought its mobile apps' HDR Scape tool to the web-based photo editor in Google+, letting you brighten shadows and tone down highlights in a single step. And if you're fussy about your edits, it's now easy to ...
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How to Manage Your Google+ Brand Using HootSuite - Plus Your Business

How to Manage Your Google+ Brand Using HootSuite - Plus Your Business | Digital Friday Google+ | Scoop.it
Looking to use Hootsuite to manage your Google+ content? Well, this post will cover just about everything you'll need to know!
Roberto Cobianchi's insight:

Articolo interessante perché spiega come utilizzare Hootsuite per monitorare le cerchie G+.

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​15+ Awesome Google+ Tricks You Might Not Know About

​15+ Awesome Google+ Tricks You Might Not Know About | Digital Friday Google+ | Scoop.it
Google is slowly but surely improving Google+ and trying to bring
the social network to the masses. Yet some of Google+'s best features are
less than obvious for both avid Google Plussers and those who are still
wondering what
the point of it is. Here are some of the more interesting or at least
useful tips for getting the most out of Google+.
Roberto Cobianchi's insight:

Al n.  5 è descritto un modo per creare un sondaggio; è semplice ma è un buon inizio.

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Rescooped by Roberto Cobianchi from Local Search Marketing Ideas
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Beyond Social: The Benefits To Google+ For Business

Beyond Social: The Benefits To Google+ For Business | Digital Friday Google+ | Scoop.it
Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients. Because we […]

Via Rob Metras
Roberto Cobianchi's insight:

Riepilogo di tutte le opportunità per sfruttare al massimo Google+ e Google Search.

more...
Rob Metras's curator insight, February 16, 2014 8:53 PM

Great article by Alison Zeringue on importance and benefits of Google + #searchinfluence