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PatientsLikeMe wants to convince patients to share health data through social media campaign

PatientsLikeMe wants to convince patients to share health data through social media campaign | Digital for Pharma | Scoop.it
A healthcare social media marketing campaign by PatientsLikeMe wants to encourage social media users to share their health data.

Via Marc Phippen
Claudio Bini's insight:

Real World Evidence.

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Marc Phippen's curator insight, March 12, 2014 5:46 AM

consumers knew the impact their health data could have on advancing scientific research, would they be willing to donate it? That’s the goal of a healthcare marketing campaign by PatientsLikeMe. It’s launched a series of public service announcements through social media channels such as YouTube and Facebook to remind people the value of sharing health information, according to a company statement.

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Can mHealth Revolutionize Evidence-Based Practice in Diabetes Care?

Can mHealth Revolutionize Evidence-Based Practice in Diabetes Care? | Digital for Pharma | Scoop.it
Mobile health (mHealth) is a branch of the digital health market that specifically uses mobile technologies. Data from mHealth can inform, assess, anticipate, and aid in interventions while monitoring and coordinating patient health status and care. The vast majority of American adults own cell phones, and innovators in mHealth have been developing platform-agnostic, validated instruments for patientcentric realtime mobile data capture. With high technology access in place and mHealth tools emerging, the potential exists to revolutionize the way health services are delivered and experienced. To date, mHealth applications and devices have been used within the areas of epidemiology, general public health, and clinical trials. As mHealth can collect and analyze multifaceted data in near real time, these technologies may dramatically alter the speed with which evidence-based practice can be customized toward achieving the triple aim of high-quality care, improved out-comes, and lower costs. Challenges to achieving this revolution are seen in the complexities of integrating new technologies into the existing health service record systems, the needs of multiple and diverse healthcare stakeholders, and the research burden of producing high-quality evidence to demonstrate the clinical and economic outcomes enabled by mHealth.

Via Alex Butler
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A brief history of Digital Health – Part 2

A brief history of Digital Health – Part 2 | Digital for Pharma | Scoop.it
How do you think digital health will evolve in the future? Share your ideas with us in the comments section below. Make sure you check out Part 1 of Lorena’s brief history of Digital Health here. 

Via Giuseppe Fattori, Lionel Reichardt / le Pharmageek
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Castres-Mazamet Technopole's curator insight, July 24, 2:43 AM

#esante A brief history of Digital Health

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10 Essential Tools for Content Marketing Success

10 Essential Tools for Content Marketing Success | Digital for Pharma | Scoop.it
Hundreds of tools claim to help you become a better content marketer. Here are 10 recommended by one content marketing pro – Content Marketing Institute.

Via C. Todd Livengood
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C. Todd Livengood's curator insight, July 15, 10:30 AM

"Content marketing isn’t new anymore. As a result, making a splash in your industry requires that you have the right tools on hand to discover fresh ideas, share content, and follow up on any engagement you encounter. With these 10 essential content marketing tools, your business is sure to be at the front of the pack."

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Goldman Sachs says a digital healthcare revolution is coming — and it could save America $300 billion

Goldman Sachs says a digital healthcare revolution is coming — and it could save America $300 billion | Digital for Pharma | Scoop.it
Goldman Sachs says a digital healthcare revolution is coming — and it could save America $300 billion

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Laurent FLOURET's curator insight, June 30, 11:45 AM

"In a report published Monday, Goldman analysts predicted that digital healthcare will revolutionize the industry, both by increasing access to diagnostic, treatment, and preventative care, and by dramatically reducing costs."

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The 2015 MDigitalLIfe Social Oncology Project Report

This is the third edition of our Social Oncology Project report, which seeks to understand the nature of the online conversation about cancer by looking in-dep…

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Health and Social Media: Perfect Storm of Information


Via Giuseppe Fattori
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ChemaCepeda's curator insight, May 29, 9:24 AM

El crecimiento de la información de salud en Internet y el desarrollo de la tecnología móvil, nos sitúan ante la tormenta perfecta para dirigir recursos digitales de salud de forma directa y muy segmentada a los ciudadanos

V Varela's curator insight, June 12, 12:46 AM

Infoxicación en el ámbito sanitario: hoaxes, pánico,leyendas urbanas,  bochinches médicos, charlatanería... Hay que tener cuidado a la hora de buscar información médica; verificar la procedencia y fidelidad de la información.

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What do patients want?

What do patients want? | Digital for Pharma | Scoop.it
KEY TAKEAWAY: There are two things that today's patients' want in health care; empathy and to be heard.  Pharma has to find a way to take a more empathetic approach to DTC marketing if we want our ...

Via Lionel Reichardt / le Pharmageek
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How is the doctor-patient relationship changing?

How is the doctor-patient relationship changing? | Digital for Pharma | Scoop.it
Online records, video visits and smartphone medicine transform the traditional office appointment.

Via Tictrac, Marc Phippen, Lionel Reichardt / le Pharmageek
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Ginny Dillon's curator insight, June 5, 2:18 AM

Technology makes smarter patients.

Honey Almast's comment, June 12, 2:57 AM
hahah you got to check this out - http://goo.gl/QJIdMf
Rescooped by Claudio Bini from Social Media & Mobile News & Views
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ER Patients Prefer Video Consult with Docs via Google Glass vs. Phone: Duh!

ER Patients Prefer Video Consult with Docs via Google Glass vs. Phone: Duh! | Digital for Pharma | Scoop.it

Patients are overwhelmingly satisfied with dermatology consults via Google Glass, even preferring them to consultations over the phone, according to a feasibility study recently published in JAMA dermatology. MobiHealthNews wrote about the study last year when Rhode Island Hospital first began to investigate Google Glass, working with Glass startup Pristine.

 

The study was conducted on emergency room patients who presented with a rash or other skin condition. Normally, those patients would get a dermatology consult by phone, with a picture of the affected skin emailed to the consulting dermatologist in some cases. The 31 patients who completed consultations in the study went through that standard procedure, but also had a second consult with an emergency room physician wearing Google Glass, who could stream images directly to the specialist.

 

Twenty-nine of the patients (93.5 percent) were satisfied overall with the procedure and 30 (96.8 percent) were confident in both the accuracy of the video equipment and the privacy of their information. Twenty-eight people said they would recommend the Google Glass consultation to others.

 

Only 7 participants said they liked the experience more than they would have enjoyed a simple face to face consultation with the specialist, but in many areas setting up a specialist visit can take weeks. And 23 of the 31 patients in the study said they preferred the consultation to the standard of care (the phone call and e-mailed photo).


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Rescooped by Claudio Bini from Social Media & Mobile News & Views
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Which #Pharma Companies are BIG in Social Media Engagement? Hint: Doesn't Correlate with Sales!

Ogilvy CommonHealth Worldwide evaluated  how  14 major pharma companies  were  performing  across  six  key  categories:  


Social presence: How  many  social  networks  was  the  company  on?   Activity: Was  the  content  kept  fresh  with  regular  updates?Engagement: Were  the  companies    engaging  their  users  and  generating interest?    Social network: How  simple  and  intuitive  was  the   connection  between  social  networks?    Virality: Was  the  content  spread  around   the  social  sphere?Sommunity Size: How  big  was  the  community?
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Pharma Guy's curator insight, April 24, 9:51 AM


You may be surprised to learn that big -- in terms of sales -- pharma companies like Pfizer scored very low. Ogilvy classifies Pfizer as a company "searching for strategy." I guess Pfizer's SM "playbook" got lost (or maybe was never found!). Read more about that here: http://bit.ly/PfizerPlaybook 

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Treato Finds That 30% of Consumers Take Action After Viewing Prescription Ads

Treato Finds That 30% of Consumers Take Action After Viewing Prescription Ads | Digital for Pharma | Scoop.it
Treato Finds That 30% of Consumers Take Action After Viewing Prescription Ads 77% of Respondents Would Like Erectile Dysfunction Ads to Air Later or Not at All PRINCETON, New Jersey and OR YEHUDA,...

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Google's Evolution is Forcing Marketers to Invest in Loyal Audiences [video]

Google's Evolution is Forcing Marketers to Invest in Loyal Audiences [video] | Digital for Pharma | Scoop.it

“ As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.”


Via Kamal Bennani, C. Todd Livengood, Claudio Bini
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C. Todd Livengood's curator insight, April 17, 6:00 PM

This is an excellent "whiteboard" video, which helps to make all of these Google changes more understandable and explains how content marketers can capitalize on them. The "top of the results" target is getting smaller and you're going to need some (loyal) help to hit it.

Rescooped by Claudio Bini from Pharmaguy's Insights Into Drug Industry News
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Determining How Much Pharma Spends on Internet vs. TV DTC Advertising is a Daunting Task!

Determining How Much Pharma Spends on Internet vs. TV DTC Advertising is a Daunting Task! | Digital for Pharma | Scoop.it

I prepared the chart on the left for the Pharma Marketing News article "DTC Ad Spending Rises from the Grave," which was published this Monday. You should compare this version of the chart to the one I published here on Pharma Marketing Blog last week (here). 

This chart says 5% of pharma's 2014 DTC ad budget went to the Internet (excluding search), whereas the previous version says only 3%. 

This chart says 63% of the budget went to TV, whereas the previous version says 70%. 

I'll ignore print for now. 

Determining the exact amount that the pharmaceutical industry spends on advertising via different media (TV, print, Internet, etc.) is a daunting task. Numbers regarding pharma DTC spending come from two sources: Nielsen and Kantar Media. Both report "measured media" spending, which includes TV, magazines, news-papers, radio, outdoor, and Internet (display ads only, not including search). Kantar tracks over 3,000 media sources throughout the US and Canada, which is a different methodology than that used by Nielsen. As a result, the numbers from these sources often do not match (for more on that, read "Making Sense of Pharma DTC Spending Trends"). 

Why the Differences?


Read more here.


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UK hospital testing vital signs wearable patch SensiumVitals

UK hospital testing vital signs wearable patch SensiumVitals | Digital for Pharma | Scoop.it
The United Kingdom’s National Health Service (NHS) is funding a pilot testing the use of a vital sign monitoring, wearable patch in hospitalized patients to detect & intervene on signs of clinical deterioration faster.

The device being used in this pilot is the SensiumVitals wearable patch. The device is a low-power patch sensor that goes on the chest and includes ECG electrodes and what appears to be an axillary temperature probe. The device can measure heart rate, respiratory rate, and body temperature. That information is then sent via a bridge to the SensiumVitals system where alert thresholds can be set. So if you set a threshold for a temperature of 38.0 C and your patient hits 38.2 C, then an alert is sent to nurse via a page or through secure text messaging solutions. This information can also be fed into the hospital’s EMR.

Via Alex Butler
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Rescooped by Claudio Bini from E-HEALTH - E-SANTE - PHARMAGEEK
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A brief history of Digital Health – Part 1

A brief history of Digital Health – Part 1 | Digital for Pharma | Scoop.it
A national centre to rapidly advance the UK’s best digital ideas

Via Lionel Reichardt / le Pharmageek
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Rescooped by Claudio Bini from Strategy and Competitive Intelligence by Bonnie Hohhof
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Raising your Digital Quotient | McKinsey & Company

To gain a more precise understanding of the digitization challenge facing business today, McKinsey has been conducting an in-depth diagnostic survey of 150 companies around the world. By evaluating 18 practices related to digital strategy, capabilities, and culture, we have developed a single, simple metric for the digital maturity of a company—what might be called its Digital Quotient, or DQ. This survey reveals a wide range of digital performance in today’s big corporations (exhibit).

Via Bonnie Hohhof
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Rescooped by Claudio Bini from CORPORATE REPUTATION-THE PATIENT PERSPECTIVE
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Bayer Has Top Pharma Reputation, But Industry Lags - Wed., May 13, 2015

Bayer Has Top Pharma Reputation, But Industry Lags - Wed., May 13, 2015 | Digital for Pharma | Scoop.it
Bayer has secured the top slot among pharmaceutical sector corporate reputations for the fourth straight year, according to the Reputation Institute's annual ranking, but the sector as a whole lags behind other industries.

Via PatientView
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PatientView's curator insight, June 21, 7:16 AM

Interesting Bayer ranks top in this pharma corp rep survey of the public - measures more otc products I think eg aspirin

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Why Doctors Are Frustrated With Digital Healthcare

Why Doctors Are Frustrated With Digital Healthcare | Digital for Pharma | Scoop.it
A large-scale survey of U.S. doctors tells us that doctors are using digital tools and willing to receive data feeds from their customers, but they are quite frustrated by poor usability of digital healthcare tools and difficulty getting measurable results[1].

Via Giuseppe Fattori
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Rescooped by Claudio Bini from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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Patient Engagement is the Blockbuster Drug of the Century

The insight of the year goes to Leonard Kish, a health IT strategy consultant, for making that statement regarding patient engagement. The corollary to this statement is a game changer: What happens when effective patient engagement becomes the Standard of Care? Used to determine whether a doctor is liable [...]

Via Lionel Reichardt / le Pharmageek
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Rescooped by Claudio Bini from GAMIFICATION & SERIOUS GAMES IN HEALTH by PHARMAGEEK
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ExerGame Lab: Exergaming Revolution (infographic)

ExerGame Lab: Exergaming Revolution (infographic) | Digital for Pharma | Scoop.it

Exergaming has its critics but it also has its believers. I was passed this infographic (viaHSN) covering some of the studies that show the benefits and effectiveness if using video games for fitness. Did you see your favorite exergame included?


Via Stephen P. Yang, Ph.D., Jan Anema, Lionel Reichardt / le Pharmageek
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Rescooped by Claudio Bini from HEALTHCARE & SOCIAL MEDIA
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Social Media And Canadian Physicians


Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
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Rescooped by Claudio Bini from Social Media & Mobile News & Views
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Twitter Journal Clubs for Health Care Providers: A Systematic Review

Twitter Journal Clubs for Health Care Providers: A Systematic Review | Digital for Pharma | Scoop.it

Background: Journal clubs are an essential tool in promoting clinical evidence-based medical education to all medical and allied health professionals. Twitter represents a public, microblogging forum that can facilitate traditional journal club requirements, while also reaching a global audience, and participation for discussion with study authors and colleagues.

 

Objective: The aim of the current study was to evaluate the current state of social media–facilitated journal clubs, specifically Twitter, as an example of continuing professional development.

 

Methods: A systematic review of literature databases (Medline, Embase, CINAHL, Web of Science, ERIC via ProQuest) was performed according to Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. A systematic search of Twitter, the followers of identified journal clubs, and Symplur was also performed. Demographic and monthly tweet data were extracted from Twitter and Symplur. All manuscripts related to Twitter-based journal clubs were included. Statistical analyses were performed in MS Excel and STATA.

 

Results: From a total of 469 citations, 11 manuscripts were included and referred to five Twitter-based journal clubs (#ALiEMJC, #BlueJC, #ebnjc, #urojc, #meded). A Twitter-based journal club search yielded 34 potential hashtags/accounts, of which 24 were included in the final analysis. The median duration of activity was 11.75 (interquartile range [IQR] 19.9, SD 10.9) months, with 7 now inactive. The median number of followers and participants was 374 (IQR 574) and 157 (IQR 272), respectively. An overall increasing establishment of active Twitter-based journal clubs was observed, resulting in an exponential increase in total cumulative tweets (R2=.98), and tweets per month (R2=.72). Cumulative tweets for specific journal clubs increased linearly, with @ADC_JC, @EBNursingBMJ, @igsjc, @iurojc, and @NephJC, and showing greatest rate of change, as well as total impressions per month since establishment. An average of two tweets per month was estimated for the majority of participants, while the “Top 10” tweeters for @iurojc showed a significantly lower contribution to overall tweets for each month (P<.005). A linearly increasing impression:tweet ratio was observed for the top five journal clubs.

 

Conclusions: Twitter-based journal clubs are free, time-efficient, and publicly accessible means to facilitate international discussions regarding clinically important evidence-based research.


Via Pharma Guy
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Pharma Guy's curator insight, April 23, 2:15 PM


Perhaps some day docs will get CME credit for participating in Twitter journal clubs!

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Twitter helps predict ED visits for asthma

Twitter helps predict ED visits for asthma | Digital for Pharma | Scoop.it
Twitter is emerging as another tool for predictive analytics in healthcare.

By collecting and mapping the location of tweets with keywords such as "asthma," "inhaler" and "wheezing," mining the EHR at Parkland Memorial Hospital, then comparing to air-quality reports in the Dallas area, researchers were able to predict asthma-related emergency department traffic with 75 percent accuracy.

Via Celine Sportisse, COUCH Medcomms
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▶ Using Technology To Detect Adverse Events in Digital/Social Programs - YouTube

IMS Health's Siva Nadarajah and UCB's Greg Cohen talk about how to leverage technology, social analytics and listening tools to detect adverse events.

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Pharma Guy's curator insight, April 21, 3:24 PM


UCB's Approach for Achieving Better Patient Experiences


Social media listening is a hot topic these days. There is no doubt that collecting information from disease and product conversations on social media sites helps pharmaceutical companies develop more impactful messaging and marketing tactics. 

Experts urge pharma to focus on the customer, not the brand, when engaging in social media listening. This, they say, will deliver real value to pharma companies and their customers. But what exactly is the "real value" when the customer is the patient? 

This was a question explored in a Pharma Marketing Talk podcast interview of Trish Nettleship, Director, Social Media & Influence, UCB, Inc., about her company's approach to social media listening. According to Nettleship, "active social media listening" helps her company understand patient needs and issues -- including adverse events -- and how this results in better communications and patient experiences." 

This article summarizes that conversation. 

Topics include:
  • UCB's Approach
  • Dealing with Adverse Events
  • Become a Social Organization
  • Current UCB Patient Communities
  • Social Listening v. Focus Groups
  • Branded v. Disease Conversations
  • Budgetary Impact and ROI
  • Online Patient Influencers
Download the full text PDF file here:
www.pharma-mkting.com/news/pmnews1209-article01.pdf
Rescooped by Claudio Bini from Content Marketing in Healthcare
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Google's Evolution is Forcing Marketers to Invest in Loyal Audiences [video]

Google's Evolution is Forcing Marketers to Invest in Loyal Audiences [video] | Digital for Pharma | Scoop.it
“ As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.”
Via Kamal Bennani, C. Todd Livengood
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C. Todd Livengood's curator insight, April 17, 6:00 PM

This is an excellent "whiteboard" video, which helps to make all of these Google changes more understandable and explains how content marketers can capitalize on them. The "top of the results" target is getting smaller and you're going to need some (loyal) help to hit it.