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The Winning Formula of Integrated Marketing - Business 2 Community

The Winning Formula of Integrated Marketing - Business 2 Community | Digital for small businesses | Scoop.it
The Winning Formula of Integrated Marketing Business 2 Community Cost-effectiveness never goes out of style, and that makes the integrated marketing approach ideal for marketers tasked with managing tight budgets and delivering more quantifiable...
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6 Steps to Build a Social Listening Dashboard | Social Media ...

6 Steps to Build a Social Listening Dashboard | Social Media ... | Digital for small businesses | Scoop.it
Combine Gmail filters, Feedly updates, Mention alerts, Hootsuite streams and Buffer sharing to make an affordable social listening dashboard.
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How to Get Others to Do Your Social Media Marketing for Free - Jeffbullas's Blog

How to Get Others to Do Your Social Media Marketing for Free - Jeffbullas's Blog | Digital for small businesses | Scoop.it
Virality involves motivating people to share your content on their social networks. Here are 5 tips to get others to do your social media marketing for free
Jo Friend's insight:

If you're a charity or small business, you may be short on resource. In this post, Jeff Bullas outlines how to motivate others to do some of the work for you.

 

The post focuses on Twitter tagging, cross-promoting, reaching out to journalists and bloggers, share buttons and power users.

 

Definitely worth a look.

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How to Audit Your Website Content for SEO

How to Audit Your Website Content for SEO | Digital for small businesses | Scoop.it
Thanks to Google's frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies regularly is one of the only ways to ...
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Useful information on making sure your site keeps performing in search engines.

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The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT] | Digital for small businesses | Scoop.it
As we continue our series from the survey we conducted on social media marketing, the question of overall challenges is the focus. We asked hundreds of social media marketers, agencies and brands w...
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25 Social Media ROI Tips From the Pros |

25 Social Media ROI Tips From the Pros | | Digital for small businesses | Scoop.it
Take your pick of these pro tips to help you establish, track and capitalize on your social media ROI.
Jo Friend's insight:

How to identify the returns on your social media investment - important to know.

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64 Google+ Marketing and Branding Tips - Infographic

64 Google+ Marketing and Branding Tips - Infographic | Digital for small businesses | Scoop.it
Google+ is a social media network that most people don't seem to understand. It has now been with us in the social web ecosystem for over 12 months and has now reached over 400 million users. Despite this, it is underestimated as a tool for marketing your business and brand.
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The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know | Digital for small businesses | Scoop.it
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
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social fundraising campaign

social fundraising campaign | Digital for small businesses | Scoop.it
Social fundraising campaign infographic with some stats and suggestions on running your own social fundraising campaign.

Via Heather Card
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The Power of Storytelling | Social Media Today

The Power of Storytelling | Social Media Today | Digital for small businesses | Scoop.it
You either get remembered or forgotten. If you aim to get remembered, you need to hone your storytelling skills and make emotional connections with your audience. Let's have a look at 6 key elements of storytelling and how to apply them to achieve influence.
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Integrated Marketing and PR | Social Media Today

Integrated Marketing and PR | Social Media Today | Digital for small businesses | Scoop.it
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and there was earned media — and for the most part, everyone understood their role. If only things were still this easy.
Jo Friend's insight:

Can your charity move seamlessly between channels in a digital age?

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If you give people freedom, they will amaze you

If you give people freedom, they will amaze you | Digital for small businesses | Scoop.it
How do you get a job at Google? Is it true there are multiple interviews and you get asked questions like "describe pink to me" and "what would happen if you put a nickel in a blender?" Well the sh...
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An insight into a marginally successful organization!  Is your charity 'Googley '?

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Five social media charity campaigns you need to know about

Five social media charity campaigns you need to know about | Digital for small businesses | Scoop.it
From Movember to #nomakeupselfie, Zoe Amar compiles the top five campaigns and explains how they were achieved
Jo Friend's insight:

Why a visible social media brand is important for your charity.

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Leads and Social Media Methods | Social Media Today

Leads and Social Media Methods | Social Media Today | Digital for small businesses | Scoop.it
Are you looking for new ways to generate leads through Social Media? Over the last few years, social media has emerged as an effective tool for generating leads.
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A Beginner's Social Media Guide for Small Businesses |

A Beginner's Social Media Guide for Small Businesses | | Digital for small businesses | Scoop.it
Follow this seven-step social media guide to help you get started with social media and learn how to use it to promote your products and services.
Jo Friend's insight:

Brilliant post by Social Media Examiner on getting started on social media.

 

Although pretty low cost, social media requires effort and preparation. The tips in this article are relevant for any organisation starting off on social media who want to maximise their impact.

 

The article covers:

-creating a strategy - audience and messages

-linking your channels together

-starting small - don't try and set up a presence on every channel you can think of

-listening and sharing

-planning out your content

-social advertising

-measuring and analysing results (and learning from them)

 

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How to Get Your Facebook Posts Noticed in the News Feed |

How to Get Your Facebook Posts Noticed in the News Feed | | Digital for small businesses | Scoop.it
Use these examples to create Facebook posts for your own page to create more engagement and news feed visibility.
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5 Facebook Page Tools to Improve Your Page Management

5 Facebook Page Tools to Improve Your Page Management | Digital for small businesses | Scoop.it

Excerpt from the article by Social Media Examiner:
"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

#1: Create a Monitoring System
Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.
You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things.

You can customize your alerts based on type of post (updates, comments or messages), who’s posting (fans, admins or anyone) and how often you want to be notified.
Where Hyperalerts really shines is in its ability to monitor competitors’ Facebook pages.
Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans.

#2: Add Functionality
You can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel.
Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.

Facebook tabs aren’t available on mobile devices.
ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.

#3: Find Trending Hashtags
Tagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.

#4: Create Engaging Images
Visual content is a huge factor in success on any platform. But if you don’t have an in-house graphic designer or access to Adobe Photoshop, don’t despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.

#5: Use a Good Content Curation Tool
You can’t be everywhere at once and you can’t spend all of your time creating new content. If you’re a Facebook page admin, you know the importance of a good content curation tool.

One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords.
If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later..."

Read full, interesting and original article:
http://www.socialmediaexaminer.com/5-facebook-page-tools/

 


Via Giuseppe Mauriello
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selphie ong's curator insight, April 26, 2014 10:47 AM

Here's something useful

Agence BTW's curator insight, April 30, 2014 4:09 PM
5 outils pour mieux administrer votre page Facebook 
John Thomas's curator insight, May 1, 2014 2:07 PM

Excerpt from the article by Social Media Examiner:
"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

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Auditing Your Social Media Content: 5 Issues to Tackle

Auditing Your Social Media Content: 5 Issues to Tackle | Digital for small businesses | Scoop.it
Social media is an effective method for distributing and amplifying your content, but only if you're on top of it. The channels and pages you use in your social media marketing campaigns deserve ju...
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5 Ways to Increase Fan Page Engagement With Facebook Games | Social Media Examiner

5 Ways to Increase Fan Page Engagement With Facebook Games | Social Media Examiner | Digital for small businesses | Scoop.it
Find out how Facebook games and competitions can encourage your followers to engage more and boost your Facebook page engagement.
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Don’t be boring |

Don’t be boring | | Digital for small businesses | Scoop.it
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Amusing, challenging blog post from a great Somerset copywriter . Don't be grey, "create a smile in the mind".

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3 Tricks To Find The Best Social Media Content | The Klout Blog

3 Tricks To Find The Best Social Media Content | The Klout Blog | Digital for small businesses | Scoop.it
In this age of the social web, getting others to notice you is short of asking them to spot a needle in a haystack. The good news is that it all starts with compelling content and it doesn’t always have to be yours.
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New Research, Comparing Social Network Trends for 2014

New Research, Comparing Social Network Trends for 2014 | Digital for small businesses | Scoop.it
Explore four major findings from research reports tracking social network trends in social media marketing and the content that works best on each.
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6 Ways User-Generated Content Can Double Your ROI |

6 Ways User-Generated Content Can Double Your ROI | | Digital for small businesses | Scoop.it
Find out how a major healthcare brand used social media and user-generated content to double the return on their social media investment.
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8 Ways to Integrate Social Media with Existing Marketing

8 Ways to Integrate Social Media with Existing Marketing | Digital for small businesses | Scoop.it
Social media sites like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement activities. Video and photo sharing sites ...
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An (April) Fool’s guide to digital marketing | dotRising

An (April) Fool’s guide to digital marketing | dotRising | Digital for small businesses | Scoop.it
Have a hilarious back-to-front look at what marketers should be avoiding in their daily activities, presented by Agency 51 in an April Fool's friendly format.
Jo Friend's insight:

Late - but I like it!

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