Digital Deja Vu
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Digital Deja Vu
Digital trends and research for brands, media, marketing and communications
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Accenture: customer experience should be the focus of modern marketing

Accenture: customer experience should be the focus of modern marketing | Digital Deja Vu | Scoop.it
One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing.

Via Eric_Determined / Eric Silverstein
Avinash Jhangiani's insight:

Customer experience (enabled by Digital technologies) should be the focus of modern marketing !!

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Eric_Determined / Eric Silverstein's curator insight, September 10, 2013 12:07 PM

A well rounded article that touches on all the key points related to why the customer experience should be the main focus to your Marketing strategic plan.

 

They address the challenges and the opportunities:

 

"Digital technologies present a great opportunity for businesses to create #personalised customer experiences. However, the proliferation of consumer touch points also makes it increasingly difficult to come up with a coherent strategy across different channels.

 

Businesses recognise the push they’ve been given by the digital revolution, #data explosion, and consumer demand for seamless cross-channel experiences.

 

As an example, banks are finding that when they adopt a digital business and move away from reactive, transaction-based customer relationships and shift towards a more intimate, proactive and personalised experience across multiple channels, they are building trust and providing a renewed banking experience for their new and existing customers. "

 

The above is even more relevant when you have a consumer facing business.

 

 

 

 

Tilly S Davies's curator insight, September 12, 2013 3:36 AM

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Seven Core Concepts of Transmedia Storytelling

Seven Core Concepts of Transmedia Storytelling | Digital Deja Vu | Scoop.it
Revenge of the Oragami Unicorn: Seven Core Concepts of Transmedia Storytelling, Henry Jenkins
Via Héber Sales, The Digital Rocking Chair, brandinmind, M. W. Catlin
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Meet the Five Big Tech Trends Changing Marketing | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Meet the Five Big Tech Trends Changing Marketing | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Digital Deja Vu | Scoop.it
meet the five big tech trends changing marketing | digitalnext: a blog on emerging media and technology - advertising age...
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The Rise of India’s Digital Consumer and What it Means for the Future - comScore, Inc

The Rise of India’s Digital Consumer and What it Means for the Future  - comScore, Inc | Digital Deja Vu | Scoop.it
India is one of the fastest growing digital markets in the world.
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 @Webbiquity

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 @Webbiquity | Digital Deja Vu | Scoop.it
What do buyers really want from social media? What's the source of the largest share of social traffic to websites? (It's not what you almost certainly think.)

Via The Fish Firm
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Eduardo Malagón's curator insight, January 9, 2013 6:20 AM

This is a great job with a lot of interesting info!

ben bernard's comment, January 13, 2013 9:14 PM
my new scoops http://www.scoop.it/t/direct-marketing-services
Bella Fairchild's curator insight, January 14, 2013 3:50 PM

Demographicss are important to know

 

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Internet of things comes closer - Intel's 'Moore's Law Radio' transforming our world | Digital Trends

Internet of things comes closer - Intel's 'Moore's Law Radio' transforming our world | Digital Trends | Digital Deja Vu | Scoop.it
Intel's Wi-Fi-on-a-chip technology moves us several steps closer to "the Internet of Things," where everything from your toaster to your garage door opener is on a network.

Intel is also unveiling a new wireless standard to go with the chip: WiGig, which consolidates a number of proprietary wireless technologies under one umbrella to deliver bandwidth over 5 gigabytes per second. And for good measure, Intel is also developing a vast Cloud Radio Access Network, which will allow Intel-based servers to act as wireless providers, giving faster service than today’s hubs with fewer dropped connections.
What all this means for consumers is a range of wireless applications that have been frustratingly out of reach for too long. Wireless connections that are cheap in terms of manufacturing cost and power consumption will enable a generation of phones and laptops that can be constantly downloading email,, news, and other data without devouring battery power. Many cities have talked about making their entire metro area wireless-enabled; this technology could make that kind of vast wireless network orders of magnitude cheaper and more reliable.

Read more: http://www.digitaltrends.com/mobile/intels-moores-law-radio-could-transform-the-wireless-world/#ixzz26dm7iBmv


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The End of TV as We Know It & The Birth of Transmedia

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth o...
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Talent Management 2.0: How HR can use Web 2.0 to attract and retain Talent

Talent Management 2.0: How HR can use Web 2.0 to attract and retain Talent | Digital Deja Vu | Scoop.it
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Non Profit 2.0: How Web 2.0 is changing the game for Non Profits

Identifies key drivers and trends relevant to NPO leaders.
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M&A 2.0: Addressing "social aspects" of mergers and acquisitions

This point of view discusses the social challenges of M&A and provides recommendations to creatively address these challenges by leveraging emerging Social Medi...
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