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How a Teacher Librarian in CO Prepares Her Students to Go Online. Spoiler Alert: They Must Earn a Digital Passport™ First.

How a Teacher Librarian in CO Prepares Her Students to Go Online. Spoiler Alert: They Must Earn a Digital Passport™ First. | Digital Experience Journal | Scoop.it
How a Teacher Librarian in CO Prepares Her Students to Go Online. First. | Common Sense Media http://t.co/XKwqhJPUzc #hcslib

Via Karen Bonanno, Lourense Das, Dennis T OConnor
Deborah Fillman's insight:

Love the idea of teaching kids digital "self-defense," rather than focusing on erecting barriers they might see as challenges to overcome, or "problems" to solve. They not only need to guard against bullies and predators, but also that  that they have a "digital footprint" that will follow them throughout their lives. 

 

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Lourense Das's curator insight, November 6, 2013 5:09 AM

Digital Passport™ : a game to become #digitalliterate #mediawijsheid

Tina Jameson's curator insight, November 7, 2013 5:07 PM

Prepare students for their online future: this freely available online tool allows students to 'play' and work their way through different levels, building up vital understanding of 'digital footprints' and cyber safety in the process.  Seems to be aimed at a junior primary to middle school level.

 

This article explains how one Librarian has used the tool successfully, and provides links to the 'Digital Passport' program.

Llandrillo Library's curator insight, November 29, 2013 5:02 AM

Having to earn a digital passport or badge before you can get access to email or laptops/tablets in school is a great way of spreading the digital citizenship message and making sure everyone has had the same standard of training. This would be useful approach across all sectors, not just primary. 

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36 Content Marketing Tips for 2015

36 Content Marketing Tips for 2015 | Digital Experience Journal | Scoop.it
Excellent article full of advice and best practices. Must read!
Deborah Fillman's insight:
This! Yes! "Once you have some initial ideas about your audience, start creating content and see what happens. The insights you gather from this experience (what worked well? what didn’t?) will help you further shape your understanding of your audience and improve your content. Additional research and persona development will help sharpen your approach over time."
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Why children of the west are drawn to ISIS

Why children of the west are drawn to ISIS | Digital Experience Journal | Scoop.it
As Islamic State militants have strengthened their hold on Iraq and Syria, a number of young westerners have travelled to the front lines to join their ranks.Many of these men and women appear to have grown up with ordinary backgrounds.
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The 4 S's of All Startups

The 4 S's of All Startups | Digital Experience Journal | Scoop.it
Considering creating a new business? If you have fleshed out these four elements, you should be ready to launch.
Deborah Fillman's insight:

I'd add #5: DOCUMENT 1-4. It's all well and good to think about, develop, decide upon and "have" these things, but what happens if you get run over by a bus? All that work, those decisions, those plans need to be captured somewhere OUTSIDE YOUR BRAIN.


Having worked with several startups as a freelancer, I can tell you the day will come (it will, I promise) when you need to add talent to your startup team, but still don't have the revenue to hire full-time employees (never mind spend time training them before they can produce work and add value).


How will you communicate pertinent information about your brand identity, mission, and standards? Don't you want to support and protect them?


How about your business goals? Aren't they the point of everything?


What are your internal review processes? Do you even have any? 


What do you take for granted every day, that a new "employee" couldn't possibly know? Put yourself in their shoes: You get hired today to produce work in your area of expertise, but for a company across town you've never worked with before? What questions would you have? Your freelancers will have them for you. Answer them, in advance, in writing. 


Finally, even if you have these answers documented, you need to expect to PAY your new talent for the time to read and absorb it all. You need to understand their time is money too, and while you may think it's their cost of doing business to "get to know" you, they're less likely to agree if "getting to know you" requires more than 30 minutes of their time, multiple phone calls, emails or Skype sessions, and slows them down to the point where producing the work you ARE paying for takes twice as long.


So you have two choices:

1. Document who you are and what you're all about FIRST, test it with your mom, your best friend, or someone else who isn't living and breathing your startup every day (use a timer, see how long it takes for them to answer the questions you'd want any freelancer to be able to answer), and pay for that amount of time;


OR


2. Expect it to take longer, feel more stressful and "messy," and/or result in lower quality work (that you may even need to revise or do over completely), all of which will cost you more, and more than money in the long run anyway.


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Content Marketing Doesn't Scale

Content Marketing Doesn't Scale | Digital Experience Journal | Scoop.it
Content marketing is "not scalable."

Or, said more accurately, content marketing is not as scalable as some
marketers would like it to be.

Posting to social networks? Somewhat scalable. Thanks to Buffer, HootSuite,
Tweetdeck, and a long, LONG list of apps, you're doing much less work as a
marketer by leaning on technology.

Buying banner ads? Super scalable. You can automate almost all of it. 

Bidding for keywords? Supremely scalable. In just a few minutes, remove all
humans from the proc
Deborah Fillman's insight:

This, so much this! Yet I get asked almost daily now to produce content like a robots, as if my target audience are robots. *sigh* 

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The Reason Why People Ignore Your "Good" Advice

The Reason Why People Ignore Your "Good" Advice | Digital Experience Journal | Scoop.it
Deborah Fillman's insight:

Such good advice from @RaymondDuke, and part of the reason network marketing is so powerful.

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Is Thoughtless Copy Ruining Your User Experience?

Is Thoughtless Copy Ruining Your User Experience? | Digital Experience Journal | Scoop.it
Yes, you do need a copywriter for your automated response emails. Or did you think customers appreciated reading your incomprehensible techno-corporate-speak?
Deborah Fillman's insight:
You may be concluding a transaction, but when's the last time a store clerk handed you a receipt saying "Do not reply or ask me any more questions?" Be very sure your attempt to be polite doesn't fall on its digital face, and be thoughtful about EVERY interaction with your users and customers.
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How to Build a Content Marketing Strategy

Today the buyer's journey is a series of questions that must be answered. Instead of creating a myth and selling it, you need to tell a truth, and share it.
Deborah Fillman's insight:
Content marketing is about understanding audience needs and meeting them, not about "selling" in the old-school sense.
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13 Reasons Why Your Brain Craves Infographics

13 Reasons Why Your Brain Craves Infographics | Digital Experience Journal | Scoop.it
This HTML 5 interactive infographic explains why infographics have been so successful.
Deborah Fillman's insight:

Brilliant! Here's why you need to be using infographics in 2015 (if you're not already).

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11 Types Of Content You Should Be Creating For SEO Right Now [eBook

11 Types Of Content You Should Be Creating For SEO Right Now [eBook | Digital Experience Journal | Scoop.it
H8 Handboek Online Marketing! #HOM 11 Types of #Content You Should be Creating for #SEO. For help creating content for your website go to: http://www,enrichmarketing.co.uk
Deborah Fillman's insight:

An infographic to tell you how you need to create infographics (amongst other things)! 


Are you creating the types of SEO content you need to market your small business? 

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"Branding": The Most Important Thing to Know | LinkedIn

"Branding": The Most Important Thing to Know | LinkedIn | Digital Experience Journal | Scoop.it
Deborah Fillman's insight:

If you haven't read Hunter, read it. Buy a few copies and give them out as Christmas presents--it's that good. I can also say that Robert is right, he's "branded" alright! Exceedingly well. If it's all about the "why" (which it is), he knows his as well as it can be known!


Do you know yours? 

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Clip art is no more

Clip art is no more | Digital Experience Journal | Scoop.it
Clip art is no more. Now can we kill comic sans too? ;-)
Deborah Fillman's insight:
It's about time!
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The Rise of the User Experience Marketer

The Rise of the User Experience Marketer | Digital Experience Journal | Scoop.it
Site audit is one of the services I offer in my business.
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Top Tips from Experts on What Makes a Great Infographic |

Top Tips from Experts on What Makes a Great Infographic | | Digital Experience Journal | Scoop.it
Deborah Fillman's insight:

Whether you create infographics for yourself, or hire others to do it for you, you need this list!!

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Preparing for Penguin 4.0: A Google Penalty Prevention Protocol

Preparing for Penguin 4.0: A Google Penalty Prevention Protocol | Digital Experience Journal | Scoop.it
If you follow these steps, you can protect your site and when Penguin 4.0 gets released, you can be certain that yours won’t be one of the sites that gets affected.
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Why You Need to Utilize Multi-Channel Online Marketing

Why You Need to Utilize Multi-Channel Online Marketing | Digital Experience Journal | Scoop.it
In 2015, businesses are going to have to focus on multi-channel online marketing. This means creating cohesion in your marketing efforts on different platforms. Online marketing isn’t synonymous wi…
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10 Marketing Blogs For Intermediate and Advanced Marketers

10 Marketing Blogs For Intermediate and Advanced Marketers | Digital Experience Journal | Scoop.it
It can be a challenge for intermediate and advanced marketers to find marketing blogs that help them continue learning. Here are 10 blogs worth your time.
Deborah Fillman's insight:

"Challenge" is the understatement of the year. There's so MUCH content, not enough hours in the day to sift through it all to find what's truly useful, and lots and lots of copycats. This list is Feedly-worthy!

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Why Our Brains Crave Storytelling In Marketing

Why Our Brains Crave Storytelling In Marketing | Digital Experience Journal | Scoop.it
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
Deborah Fillman's insight:

If you want to be memorable, use storytelling to market your products and services. People are rarely fascinated by data points, or loyal to lists of attributes.

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The LinkedIn Publishing Platform: 10 Ways to Crush It | OkDork.com

The LinkedIn Publishing Platform: 10 Ways to Crush It | OkDork.com | Digital Experience Journal | Scoop.it
We analyzed 3,000 top performing LinkedIn Publishing posts to see what makes them tick. These are the results.
Deborah Fillman's insight:

If you're not publishing your content on LinkedIn, you're missing out on a large audience of influencers and educated prospects. If you specialize in long form writing, these are your long form readers!

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How to Stay Motivated and Inspired in Your Social Media Efforts

How to Stay Motivated and Inspired in Your Social Media Efforts | Digital Experience Journal | Scoop.it
From multi-million corporations to home owned businesses, everyone is taking advantage of social media to improve their business and understand the habits of their customers.
Deborah Fillman's insight:
So many great ideas here. Today companies must see social media as a combination of the suggestion box, market research focus group, and help desk. Anything less is navel-gazing, and a waste of the most precious resource of all: your most loyal customers.
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Social Media Analytics: Using Social Data to Tackle 3 Biggest Business Problems

Social Media Analytics: Using Social Data to Tackle 3 Biggest Business Problems | Digital Experience Journal | Scoop.it
“Social media analytics is your direct connection to the voice of the customer and their needs.”
Deborah Fillman's insight:
Still relying on one-way surveys to improve your business? Here's why you need to rethink that strategy: you will save money and get better results with two-way conversations.
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9 questions writers ask about SEO copywriting

9 questions writers ask about SEO copywriting | Digital Experience Journal | Scoop.it
Are you wondering if SEO copywriting would be a good career choice for you? I've answered 9 of the most common SEO copy questions I receive from writers - enjoy!
Deborah Fillman's insight:

If you don't yet subscribe to Heather's newsletter, and have anything whatsoever to do with SEO Copywriting, or Content Marketing, you should. Do it. Now. You're welcome.

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Drip Marketing: What It Is and Why You Need to Start Using It

Drip Marketing: What It Is and Why You Need to Start Using It | Digital Experience Journal | Scoop.it
If you want to sell to your target market while building a relationship at the same time, then drip marketing is what you need.
Deborah Fillman's insight:

One of the most valuable techniques you can use, but also very easy to do wrong! Follow these tips to make drip marketing work for you, not against you!

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How to Stop Wasting Time on Facebook

How to Stop Wasting Time on Facebook | Digital Experience Journal | Scoop.it
There's a problem. Spend too much time on Facebook. Killing time instead of getting work done. So here are 4 tips on how to stop wasting time on Facebook
Deborah Fillman's insight:

The section about tools and scheduling is VERY helpful!

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Why do people have different laughs?

Why do people have different laughs? | Digital Experience Journal | Scoop.it
Laughter may be contagious, but sometimes it sounds like we all have different strains.Think of those famous, trademark laughs — Fran Drescher's nasally titter, Eddie Murphy's breathless guffaw, Nick Offerman's unexpected giggle.
Deborah Fillman's insight:
I've always wondered about this! Fascinating.
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15 creative parents who raised the bar in 2014

15 creative parents who raised the bar in 2014 | Digital Experience Journal | Scoop.it
What does it take to "go viral?" Here are 15 examples.
Deborah Fillman's insight:
Love them all!
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