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Pinterest Introduces Related Pins

Pinterest Introduces Related Pins | Digital Experience Journal | Scoop.it
If you like creatively decorated cupcakes, you might be into suggestions about how to decorate your dinner table when entertaining guests.
Deborah Fillman's insight:

'Bout time!

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Retail's disastrous use of social media - Retail Insider

Retail's disastrous use of social media - Retail Insider | Digital Experience Journal | Scoop.it
Arguably the most important customers to retailers are those whose spending power will increase over time and who therefore represent the future revenue streams of merchants.   These are the younger generation and it is they who are, not surprisingly most courted by retailers, advertisers, and brand owners. Everybody wants their custom. What connects these …
Deborah Fillman's insight:

I feel like I've said this to SO many small business owners, and they still aren't listening! They put up social media accounts, and then leave them sitting there, untended, beckoning to their customers to interact with them, but then they wait days to respond. That's not "interaction," that's like begging someone to call you, and then putting them in an endless "hold" cue, which too many of them do ALSO.

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Lean User Research or: How I Learned to Do Research When Trying to Ship

Lean User Research or: How I Learned to Do Research When Trying to Ship | Digital Experience Journal | Scoop.it
I've never met a product team that doesn't believe user research is important.
Deborah Fillman's insight:
Nails it--developing empathy with users is key, and it's one of the hardest things to do, especially on the fly, but it's a must.
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Out of the Ordinary Emails

Out of the Ordinary Emails | Digital Experience Journal | Scoop.it
Exceptional newsletters about creative obsessions
Deborah Fillman's insight:

Some inspiration for your email marketing!

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Where is the ROI in content marketing? - Smart Insights Digital Marketing Advice

Where is the ROI in content marketing? - Smart Insights Digital Marketing Advice | Digital Experience Journal | Scoop.it
Joe Pulizzi of the Content Marketing Marketing Institute gives his take on the state of content marketing Whether videos, blogs, infographics or ebooks, co. Marketing topic(s):Content marketing planning.

Via iNeoMarketing
Deborah Fillman's insight:

UK stats, but still relevant. If you're curious about the ROI of content marketing, take a look!

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iNeoMarketing's curator insight, March 3, 9:01 PM

It's not the content, it's the machine! To attribute these types of lead gen figures to content is akin to saying a NASCAR driver hits 200MPH because of the gas.

Jon Dodson's curator insight, March 7, 3:01 PM

We are a Silver Hubspot partner...Call me at 877-778-6789 or message me when you are ready to make content marketing work for you.


"Research from Hubspot has shown that businesses with more than 200 articles on their site’s blog have over five times the number of leads than those companies with less than 10 articles.

While other studies suggest that not only does content marketing cost significantly less than traditional marketing methods (on average 62%), but it also generates around three times as many leads in the process."

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36 Content Marketing Tips for 2015

36 Content Marketing Tips for 2015 | Digital Experience Journal | Scoop.it
Excellent article full of advice and best practices. Must read!
Deborah Fillman's insight:
This! Yes! "Once you have some initial ideas about your audience, start creating content and see what happens. The insights you gather from this experience (what worked well? what didn’t?) will help you further shape your understanding of your audience and improve your content. Additional research and persona development will help sharpen your approach over time."
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Why children of the west are drawn to ISIS

Why children of the west are drawn to ISIS | Digital Experience Journal | Scoop.it
As Islamic State militants have strengthened their hold on Iraq and Syria, a number of young westerners have travelled to the front lines to join their ranks.Many of these men and women appear to have grown up with ordinary backgrounds.
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The 4 S's of All Startups

The 4 S's of All Startups | Digital Experience Journal | Scoop.it
Considering creating a new business? If you have fleshed out these four elements, you should be ready to launch.
Deborah Fillman's insight:

I'd add #5: DOCUMENT 1-4. It's all well and good to think about, develop, decide upon and "have" these things, but what happens if you get run over by a bus? All that work, those decisions, those plans need to be captured somewhere OUTSIDE YOUR BRAIN.


Having worked with several startups as a freelancer, I can tell you the day will come (it will, I promise) when you need to add talent to your startup team, but still don't have the revenue to hire full-time employees (never mind spend time training them before they can produce work and add value).


How will you communicate pertinent information about your brand identity, mission, and standards? Don't you want to support and protect them?


How about your business goals? Aren't they the point of everything?


What are your internal review processes? Do you even have any? 


What do you take for granted every day, that a new "employee" couldn't possibly know? Put yourself in their shoes: You get hired today to produce work in your area of expertise, but for a company across town you've never worked with before? What questions would you have? Your freelancers will have them for you. Answer them, in advance, in writing. 


Finally, even if you have these answers documented, you need to expect to PAY your new talent for the time to read and absorb it all. You need to understand their time is money too, and while you may think it's their cost of doing business to "get to know" you, they're less likely to agree if "getting to know you" requires more than 30 minutes of their time, multiple phone calls, emails or Skype sessions, and slows them down to the point where producing the work you ARE paying for takes twice as long.


So you have two choices:

1. Document who you are and what you're all about FIRST, test it with your mom, your best friend, or someone else who isn't living and breathing your startup every day (use a timer, see how long it takes for them to answer the questions you'd want any freelancer to be able to answer), and pay for that amount of time;


OR


2. Expect it to take longer, feel more stressful and "messy," and/or result in lower quality work (that you may even need to revise or do over completely), all of which will cost you more, and more than money in the long run anyway.


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Content Marketing Doesn't Scale

Content Marketing Doesn't Scale | Digital Experience Journal | Scoop.it
Content marketing is "not scalable."

Or, said more accurately, content marketing is not as scalable as some
marketers would like it to be.

Posting to social networks? Somewhat scalable. Thanks to Buffer, HootSuite,
Tweetdeck, and a long, LONG list of apps, you're doing much less work as a
marketer by leaning on technology.

Buying banner ads? Super scalable. You can automate almost all of it. 

Bidding for keywords? Supremely scalable. In just a few minutes, remove all
humans from the proc
Deborah Fillman's insight:

This, so much this! Yet I get asked almost daily now to produce content like a robots, as if my target audience are robots. *sigh* 

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The Reason Why People Ignore Your "Good" Advice

The Reason Why People Ignore Your "Good" Advice | Digital Experience Journal | Scoop.it
Deborah Fillman's insight:

Such good advice from @RaymondDuke, and part of the reason network marketing is so powerful.

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Is Thoughtless Copy Ruining Your User Experience?

Is Thoughtless Copy Ruining Your User Experience? | Digital Experience Journal | Scoop.it
Yes, you do need a copywriter for your automated response emails. Or did you think customers appreciated reading your incomprehensible techno-corporate-speak?
Deborah Fillman's insight:
You may be concluding a transaction, but when's the last time a store clerk handed you a receipt saying "Do not reply or ask me any more questions?" Be very sure your attempt to be polite doesn't fall on its digital face, and be thoughtful about EVERY interaction with your users and customers.
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How to Build a Content Marketing Strategy

Today the buyer's journey is a series of questions that must be answered. Instead of creating a myth and selling it, you need to tell a truth, and share it.
Deborah Fillman's insight:
Content marketing is about understanding audience needs and meeting them, not about "selling" in the old-school sense.
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13 Reasons Why Your Brain Craves Infographics

13 Reasons Why Your Brain Craves Infographics | Digital Experience Journal | Scoop.it
This HTML 5 interactive infographic explains why infographics have been so successful.
Deborah Fillman's insight:

Brilliant! Here's why you need to be using infographics in 2015 (if you're not already).

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11 Types Of Content You Should Be Creating For SEO Right Now [eBook

11 Types Of Content You Should Be Creating For SEO Right Now [eBook | Digital Experience Journal | Scoop.it
H8 Handboek Online Marketing! #HOM 11 Types of #Content You Should be Creating for #SEO. For help creating content for your website go to: http://www,enrichmarketing.co.uk
Deborah Fillman's insight:

An infographic to tell you how you need to create infographics (amongst other things)! 


Are you creating the types of SEO content you need to market your small business? 

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Grow Your Blog: Steal Tips From My Social Media Marketing Experiment

Grow Your Blog: Steal Tips From My Social Media Marketing Experiment | Digital Experience Journal | Scoop.it
Wondering if getting serious about social media could help you grow your blog traffic? Here's what happened when I hired a social media manager...
Deborah Fillman's insight:
Lots of great tips here! The key is to have a PLAN, and don't be afraid to promote a post multiple times!
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[Updated] 35+ Books and Blogs All Web Writers Should Read

[Updated] 35+ Books and Blogs All Web Writers Should Read | Digital Experience Journal | Scoop.it
Updated for 2015! Are you an online writer? Check out this list of the 35+ best books and blogs all web writers should read.
Deborah Fillman's insight:

Heather's posts are always a must-read. This is no-exception! 

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The 5 pillars of interaction design - The Next Web

The 5 pillars of interaction design - The Next Web | Digital Experience Journal | Scoop.it
The five key aspects of good interaction design and how to incorporate them into your website.
Deborah Fillman's insight:

Yes, even your small business needs to care about this--maybe even more! For example: is your site responsive to web? No? That's a problem right there.

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Rescooped by Deborah Fillman from Social Media, SEO, Mobile, Digital Marketing
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What Motivates Customers to Make Recommendations on Social Media? [Infographic]

What Motivates Customers to Make Recommendations on Social Media? [Infographic] | Digital Experience Journal | Scoop.it
Customer Behavior - Get the scoop on what drives your customers to make recommendations on their social media networks, and find out how to tailor your marketing to encourage them.

Via Kamal Bennani
Deborah Fillman's insight:

It may not be what you think...

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Nicolas Parmaksizian's curator insight, March 8, 3:51 AM

It is generally accepted that disappointed or angry customers might take to Social Media to vent about negative brand experiences. However, research shows that brilliant brand experiences are actually much more likely to get a customer to feedback on Social Media.

BlogdosNegocios's curator insight, March 11, 2:04 PM

Quer ter mais clientes que referenciem o seu produto ou marca nas suas redes sociais? Se a resposta é sim, então deve ler este estudo. Para isso terá de entender as motivações dos clientes e as redes sociais que preferem, sendo que para a maioria o Facebook é a rede de eleição. Os infográficos que se seguem dão-lhe uma ideia sobre o estudo.

Para mais notícias sobre ideias de negócio, empreendedorismo, marketing digital e tecnologia visite http://blogdosnegocios.com 

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Preparing for Penguin 4.0: A Google Penalty Prevention Protocol

Preparing for Penguin 4.0: A Google Penalty Prevention Protocol | Digital Experience Journal | Scoop.it
If you follow these steps, you can protect your site and when Penguin 4.0 gets released, you can be certain that yours won’t be one of the sites that gets affected.
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Why You Need to Utilize Multi-Channel Online Marketing

Why You Need to Utilize Multi-Channel Online Marketing | Digital Experience Journal | Scoop.it
In 2015, businesses are going to have to focus on multi-channel online marketing. This means creating cohesion in your marketing efforts on different platforms. Online marketing isn’t synonymous wi…
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10 Marketing Blogs For Intermediate and Advanced Marketers

10 Marketing Blogs For Intermediate and Advanced Marketers | Digital Experience Journal | Scoop.it
It can be a challenge for intermediate and advanced marketers to find marketing blogs that help them continue learning. Here are 10 blogs worth your time.
Deborah Fillman's insight:

"Challenge" is the understatement of the year. There's so MUCH content, not enough hours in the day to sift through it all to find what's truly useful, and lots and lots of copycats. This list is Feedly-worthy!

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Why Our Brains Crave Storytelling In Marketing

Why Our Brains Crave Storytelling In Marketing | Digital Experience Journal | Scoop.it
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
Deborah Fillman's insight:

If you want to be memorable, use storytelling to market your products and services. People are rarely fascinated by data points, or loyal to lists of attributes.

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The LinkedIn Publishing Platform: 10 Ways to Crush It | OkDork.com

The LinkedIn Publishing Platform: 10 Ways to Crush It | OkDork.com | Digital Experience Journal | Scoop.it
We analyzed 3,000 top performing LinkedIn Publishing posts to see what makes them tick. These are the results.
Deborah Fillman's insight:

If you're not publishing your content on LinkedIn, you're missing out on a large audience of influencers and educated prospects. If you specialize in long form writing, these are your long form readers!

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How to Stay Motivated and Inspired in Your Social Media Efforts

How to Stay Motivated and Inspired in Your Social Media Efforts | Digital Experience Journal | Scoop.it
From multi-million corporations to home owned businesses, everyone is taking advantage of social media to improve their business and understand the habits of their customers.
Deborah Fillman's insight:
So many great ideas here. Today companies must see social media as a combination of the suggestion box, market research focus group, and help desk. Anything less is navel-gazing, and a waste of the most precious resource of all: your most loyal customers.
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Social Media Analytics: Using Social Data to Tackle 3 Biggest Business Problems

Social Media Analytics: Using Social Data to Tackle 3 Biggest Business Problems | Digital Experience Journal | Scoop.it
“Social media analytics is your direct connection to the voice of the customer and their needs.”
Deborah Fillman's insight:
Still relying on one-way surveys to improve your business? Here's why you need to rethink that strategy: you will save money and get better results with two-way conversations.
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9 questions writers ask about SEO copywriting

9 questions writers ask about SEO copywriting | Digital Experience Journal | Scoop.it
Are you wondering if SEO copywriting would be a good career choice for you? I've answered 9 of the most common SEO copy questions I receive from writers - enjoy!
Deborah Fillman's insight:

If you don't yet subscribe to Heather's newsletter, and have anything whatsoever to do with SEO Copywriting, or Content Marketing, you should. Do it. Now. You're welcome.

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