Digital Ethnography
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8.5 Postcards from People-watcher’s Paradise | User Experience NZ

8.5 Postcards from People-watcher’s Paradise | User Experience NZ | Digital Ethnography | Scoop.it

I love ht

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The photographs have been grouped together to tell the story of a place - useful tip for presenting ethnographic research. 

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Design Research in Emerging Markets

Jacob Langvad Nilsson creates value enhancement for clients through creative solutions anchored by a quality visual approach in business ethnography
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Human-centred design researcher focused on emerging markets. Uses an ethnographic approach.

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Ethnography Beyond Text and Print: How the digital can transform ethnographic expressions

Ethnography Beyond Text and Print: How the digital can transform ethnographic expressions | Digital Ethnography | Scoop.it
 Editor's note: This is the final post in Wendy Hsu's 4-part series, On Digital Ethnography. Wendy asks what does an ethnography beyond text and print look like? To answer this question, she calls ...
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A piece from Ethnography Matters on the relevance of producing an ethnography beyond print and text.

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Web 2.0 ... The Machine is Us/ing Us

Final version now available! http://youtube.com/watch?v=NLlGopyXT_g http://mediatedcultures.net Web 2.0 in just under 5 minutes. This is the 2nd draft, and I...
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The video that introduced me to the concept of web 2.0 back in 2008; Michael Wesch's 'The Machine is Us/ing Us' from 2007.

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A Psychologist Among Ethnographers: an Interview with Beatriz ...

A Psychologist Among Ethnographers: an Interview with Beatriz ... | Digital Ethnography | Scoop.it
She recounts to us how she started out as a clinical psychologist and then ended up researching work spaces in Paris at Steelcase.

Via YACOUBAHIEN
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An interview with  Beatriz Arantes, a psychologist working at Steelcase. 

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7 Things Your Company Gets Wrong About User Research | Design | WIRED

7 Things Your Company Gets Wrong About User Research | Design | WIRED | Digital Ethnography | Scoop.it
Design research typically suffers from a foundational problem: When a researcher follows a user around, the very construct is artificial.
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Former Facebook design researcher launches 'Ethnio', a software tool available here: http://ethn.io/

 

Ethnio provides usability researchers a channel to reach out to users within the context of the site. It aims to streamline the user research process.

 

"...snippet of code is added to a website or an iOS app that allows researchers to intercept visitors while their actually doing something the researchers are interested in. At that point, they can conduct live remote research or schedule an on-site research session."

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Ethnography in Action at Wells Fargo | MIT Sloan Management ...

Ethnography in Action at Wells Fargo | MIT Sloan Management ... | Digital Ethnography | Scoop.it
Wells Fargo Bank used ethnography to better understand how customers use its products.
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Case study of Ethnography in action at Wells Fargo in the US

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Culture change is hard: Ethnography of the New York Times

Culture change is hard: Ethnography of the New York Times | Digital Ethnography | Scoop.it
Nieman Journalism Lab at Harvard
Culture change is hard: What Nikki Usher learned in five months embedded in ...
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Ethnography of the New York Times

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Anthropologist in the Attic: At risk of digital extinction: Europe's smaller languages fight to survive

"The domination of the internet by a handful of larger languages means that they have become our default domains for talking about technology, software, and business – the great muses of the modern day. As a result, we're having a harder time discussing these subjects in our mother tongue, which has been relegated to our private lives."

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An interesting read on how technology is causing a language extinction in Europe. 

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How to use ethnography for in-depth consumer insight | Analysis | Marketing Week

How to use ethnography for in-depth consumer insight | Analysis | Marketing Week | Digital Ethnography | Scoop.it
Studying consumers in their natural habitat can provide valuable insight – and mobile technology is making it easier.
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“Ethnography isn’t just about filming an interview with your customers,” he explains, “You’re looking for contradictions between what people say they do and what they actually do.”

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Financial Inclusion in Myanmar, by Jan Chipchase and team

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Incredible report on finances in rural Myanmar

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NISSAN IMMERSION PROGRAM SEEKS THE ESSENTIAL TRUCKER

NISSAN IMMERSION PROGRAM SEEKS THE ESSENTIAL TRUCKER | Digital Ethnography | Scoop.it

"As Nissan’s research objective was to get information about truck owner’s truck preferences to then know how to promote the new Titan optimally, it’s research program exemplarily shows how successful ethnography works: The Company used the new insights and provided it to it’s managers, who finally adjusted the promotion strategy. Thus, new media properties, including hunting and fishing TV programming, as well as ads showing Titans in action were added, because the research revealed that customers mostly focus on the truck’s functionality."


Via Joachim Scholz, PhD
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Back in 2003, Nissan was using ethnographic research to understand their customers

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Intel's Sharp-Eyed Social Scientist - New York Times

Intel's Sharp-Eyed Social Scientist - New York Times | Digital Ethnography | Scoop.it
New York Times
Intel's Sharp-Eyed Social Scientist
New York Times
And then, Genevieve Bell, an anthropologist who is Intel's resident tech intellectual, materializes — auburn-haired, big-ringed, trailing clouds of Chloé perfume.
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NYT article on Genevieve Bell, anthropologist at Intel

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Hidden Opportunities: Ethnography in Mobile

GigaOM Mobilize 2012 Speakers: Ellen Isaacs - Principal Scientist and Ethnographer, PARC, a Xerox company.
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Ellen Isaacs from PARC provides a great overview of the relevance of ethnography to mobile research. Isaacs speaks on the 'hidden obvious', the insights that are obvious, but only after they've been pointed out.

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Intel Healthcare Ethnography

Understanding people to drive healthcare innovation. Intel is studying people in an effort to drive healthcare solutions and technologies to help people look...
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Highlighting how Intel uses ethnography to research healthcare

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The Great Refrigerator Project: The Stories Our Refrigerators Tell - Scientific American (blog)

The Great Refrigerator Project: The Stories Our Refrigerators Tell - Scientific American (blog) | Digital Ethnography | Scoop.it
Scientific American (blog)
The Great Refrigerator Project: The Stories Our Refrigerators Tell
Scientific American (blog)
Krystal D'Costa is an anthropologist working in digital media in New York City.
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Krystal D'Costa shares her thoughts on what refrigerators tell us about the lives of American families

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'Manakamana' At The Brattle Is Transporting - WBUR

'Manakamana' At The Brattle Is Transporting - WBUR | Digital Ethnography | Scoop.it

'Manakamana' Produced in collaboration with the Sensory Ethnography Lab at Harvard University,

Jess Erhart's insight:

An interesting take on what ethnographic field work looks like on film.

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