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Gamification breaks down complicated benefits information

Gamification breaks down complicated benefits information | Digital Entertainment Technology | Scoop.it
Blue Cross and Blue Shield of Minnesota is following the gamification trend, using videos, quizzes and games to explain complicated benefits information to members.  (Finally they figure it out!
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Healthcare and its benefits have always been hard to really understand what you're getting. Using gamification Blue Cross of Blue Shield is using tactics for users to better understand these complications.

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UC Davis Gives Grant for Gamification Research | GamePolitics

UC Davis Gives Grant for Gamification Research | GamePolitics http://t.co/SePConHxg4
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Very interesting gamification study on how video games impact many different world issues.

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Top 8 Mobile Apps Using Gamification

Top 8 Mobile Apps Using Gamification | Digital Entertainment Technology | Scoop.it
Gamification is all about motivating customers to take certain actions to become engaged with your brand. Finding what motivates people to take these actions can be a challenge but the marketers who have cracked the engagement code have seen...
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Gamification can be used in productive business strategies and effective engagement marketing to strenghten customer loyalty. Here are some aweosme applications that use mobile devices with games to engage and understand users better.

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5 Tips for Engagement Through Gamification - culture365

5 Tips for Engagement Through Gamification - culture365 | Digital Entertainment Technology | Scoop.it
Gamification is the use of game dynamics (such as achievements, points and rewards) in non-game activities to increase audience participation and engagement (RT @hotspurstudio: Grants for #gaming via arts & culture funding?
Brandon Olander's insight:

More tips and tricks when thinking about gamification and engagement. I believe there is a harmony between learning, engagement, Massive Online Oriented Courses, and video games. Just because its education doesn't mean it can't be fun!

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3 Keys To Gamification For Education

3 Keys To Gamification For Education | Digital Entertainment Technology | Scoop.it
Gamification is hot, but many attempts at educational games fall flat. Designers, parents and teachers should keep these three success factors in mind.

Via EDTECH@UTRGV
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A very good article that touches on what really needs to be focused on having a good game with educational benefits rather than forcing the education on a game.

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Harness the Power of Gamification in Your Marketing Strategy: Chicago - American Marketing Association

Harness the Power of Gamification in Your Marketing Strategy: Chicago - American Marketing Association | Digital Entertainment Technology | Scoop.it
Marketing and advertising articles and tips, thousands of companies and firms, careers and jobs, and more from the official American Marketing Association website.
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Harness the Power of Gamification Podcast by instructor Michael R. Solomon, Professor of Marketing and Director of the Center for Consumer Research at Saint Joseph’s University 

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The Gamification of Healthcare

The Gamification of Healthcare | Digital Entertainment Technology | Scoop.it
When I started to use Nike Plus I couldn't imagine I would end up enjoying running so much.
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Healthcare is the biggest industry focus for new technology and development. This article shows how slowly the healthcare industry is creating incentives and triggers for good health habits by using games, devices and competition to enhance good habits.

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Dragon's Tale is an MMORPG casino game offering Bitcoin gambling

Dragon's Tale is an MMORPG casino game offering Bitcoin gambling | Digital Entertainment Technology | Scoop.it
eGenesis launches public beta with mixture of skill and luck-based mini-games for players to bet their Bitcoins.
Brandon Olander's insight:

BitCoin is very infrequently considered a legitimate source of legal tender (real money) and online gambling has always been under high scrutiny. So putting BitCoin in a role-playing game that is about gambling, does it make it more or less real and relevant?

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If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing - Profs

If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing - Profs | Digital Entertainment Technology | Scoop.it

Key excerpt...

 

As you can see, gamification can also work in marketing. Just keep these four things in mind.

Identify the behavior(s) you want to modify. Don’t simply use gamification tools to make something more fun; make it more fun with a goal in mind.Know your audience. Every audience has different needs and will respond to certain triggers in different ways. Use a trigger that appeals to your customers and makes sense.Set realistic goals. Goals should be attainable, but they shouldn’t be no-brainers. Folks have to do some work to feel a sense of accomplishment.Recognize and reward. One of the most powerful features of gamification is the social aspect. Ensure that people are rewarded for doing what you want them to do and encourage social sharing of good news. People love to see their names in lights!

So, how can you challenge your customers? How can you give them something that they care deeply enough about to impact a particular behavior? The answer is different for every company, for every customer base, and for every behavior—but gamification can be done in a fun and engaging way. It’s all about finding the right levers to pull!


Via marketingIO
Brandon Olander's insight:

Gaining insight into gamification and the potential for other markets to use the gaming enviroment to promote sales. Could the connection between customer loyalty and buying behavior? What do you think?

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marketingIO's curator insight, May 21, 2013 10:13 AM

A fun article to read, but we think we all get the point regarding gamification. And we truly believe this: gamification is one of the most underutilized tools available to the B2B marketer. We would love to see a gamification function built into CRM or MA, with all behaviors tracked. If you want to claim unused prospect brain cells from your competitors, use gamification.


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Virtual TV Media (VTM)'s curator insight, July 2, 2013 11:37 PM

1. Identificar el comportamiento que se desea modificar.

2. Conocer la audiencia.

3. Establecer metas reales.

4. Reconocer y premiar.