One of the most important aspects of your personal branding strategy is creating high-quality content to show your expertise and build your online authority. Why do you need to produce original content for personal branding? Research has shown that 61% of consumers feel better about a brand that creates original content, and 90% of these consumers find a brand’s content to be useful. Even more staggering, studies have shown that brands who blog get 67% more leads a month.
Via Brian Yanish - MarketingHits.com