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Mary Meeker's Latest Must-Read Presentation On The State Of The Web

Mary Meeker's Latest Must-Read Presentation On The State Of The Web | Digital Ecosystems | Scoop.it

Everything you need to know.... Mary Meeker's presentation on the current state of the internet surmises where things stand. Slides (88 of them) are available for review if you didn't catch her presentation at Stanford last week.

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Just Say NO To These Common SEO Mistakes

Just Say NO To These Common SEO Mistakes | Digital Ecosystems | Scoop.it

Via Martin (Marty) Smith
Stephanie Katcher's insight:

While the sweetspot narrows the demand for creative talent that generates worthy content has blossomed. Don't count Social Media and SEO out, just consider them the postage stamp and delivery for your content package!

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Martin (Marty) Smith's comment, July 10, 2013 6:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 1:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 8:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
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Limitless

Limitless | Digital Ecosystems | Scoop.it
Constraints inspire creativity. Why hasn't the Internet gotten the memo?
Stephanie Katcher's insight:

While I disagree with the author's suggestion of relationship termination, the scarcity argument bears merit in shaping content creation. 


How are we adjusting to the increasing attention deficit, increased cheap cloud storage, and the still developing quality metrics of today's digital ecosystem?  

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Facebook Responds by Predicting Princeton’s Demise - Digits - WSJ

Facebook Responds by Predicting Princeton’s Demise  - Digits - WSJ | Digital Ecosystems | Scoop.it
After a controversial academic paper predicted the demise of Facebook, the social network has responded with a satirical prediction of the destruction of Princeton University.
Stephanie Katcher's insight:

Setting the tone for 2014, Princeton's prediction and Facebook's response to flawed logic. 

The upside:
+People once again discussing virality and how it pertains to the study of virology as well as sociology.
+A refresher on why branding is second to the business mission. (Think Apple and IBM.)

+Meme's and a dose of humor at Princeton's expense.

The downside:

- Anyone using Google search terms as absolute predictors.
- Before the meme / comeback from Facebook too few people saw the flawed logic.

- Digital media provides the most amazing infectious method for transferring misinformation, rarely equalled by hard facts. 

Begs the question, was it all just a stunt to begin with? 

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Internet Marketing Mistakes for Small Business: 4 Mistakes 1 Solution

Internet Marketing Mistakes for Small Business: 4 Mistakes 1 Solution | Digital Ecosystems | Scoop.it
Learn more about the four most common internet marketing mistakes many small businesses make and one solution to solve all four.
Stephanie Katcher's insight:

One BIG solution for FOUR mistakes, not a bad strategy to get businesses on the right track. 

If you are blaming the economy, think you need to advertise more, you may want to adjust your thinking from disadvantaged business owner to being a game changer.  

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Inmates learn tech sector from Silicon Valley pros

Inmates learn tech sector from Silicon Valley pros | Digital Ecosystems | Scoop.it
The budding entrepreneurs wear blue sweat pants labeled "prisoner" and huge, flapping blue shirts. Their doors are triple locked, and lunch is a stale peanut butter and jelly sandwich. Complicating matters, participants in...
Stephanie Katcher's insight:

"I always had an entrepreneurial fire in my belly, I just used it in the wrong way," said Chrisfino Kenyatta Leal, a former inmate and graduate of the SanQuentin tech incubator now working at RocketSpace. Bringing true his version of the old adage of "idle hands".


Detention, education, and opportunity to change shouldn't be treated as separate phases, but as a collective dynamic to reform and evolve. (Discover the success of other prison entrepreneurial programs at pep.org) And before anyone protests that there are too many good citizens who should get this opportunity rather than a criminal, lets look closely at a few things:

 

1) Hard for many of us to imagine life without the internet or smartphones yet these inmates are not allowed internet privileges, and they must master the art of social media marketing and the use of our everyday tech by theory and imagination alone. Quite literally preparing them to enter today's societal demands of tech integration. Other similar programs like PEP in TX boast the success of the program saves tax payers $8M annually. 

 

2) The internet provides numerous free educational opportunities and information exchanges for any citizen. You needn't even be able to own a computer or pay your own wi-fi bill, simply take advantage of your local library and community resources. 

 

Given your advantages are likely greater than these, what are you doing to further your entrepreneurial education? 

 

#neverstoplearning #idlehandsnomore #PEP #changehappens

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Website Layout Tips | Social Media Today

Website Layout Tips | Social Media Today | Digital Ecosystems | Scoop.it
What’s the moral for your website layout? Make a list of the elements and messages on your website and organize them into Must See, Would Be Nice, and Extras (or whatever categories you like).
Stephanie Katcher's insight:

The placement of information in relation to the amount of viewers attention given to it is not surprising, but informative for those who maybe missed that in Comm1o1. Also not surprising that those more engaged with a pages content, thus spending more time on it, have a greater recall of the advertising also seen on the page. What is important to note in our #AttentionEconomy is the impotency rate of ads when there is no user engagement. 

  "With 34% of page visits, people show no signs of user engagement    (so ads served... are unlikely to have an impact)." -Social Media Today 

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A Marketer’s Guide to Navigating Search After Google Keywords Were Encrypted | Social Media Today

A Marketer’s Guide to Navigating Search After Google Keywords Were Encrypted | Social Media Today | Digital Ecosystems | Scoop.it
Smart content marketers pay significant attention to search and social. Search is the leading way that people actively discover new information.
Stephanie Katcher's insight:

For years marketers have dealt in Google keywords like commodity brokers trading words. With Google now encrypting keywords the game has changed. 

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my little rant about email marketing

my little rant about email marketing | Digital Ecosystems | Scoop.it
dear email marketers... please, would you mind not insulting my
intelligence, or my email system, or my ability to find, open, and read an
email!
Stephanie Katcher's insight:

Karen Gunton's rant regarding email marketers' miss-fire when it comes to the new Gmail tab feature had me standing up with applause. I'd thought I was the only one perturbed by this senseless flooding of correspondence. 

 

The other day I finally took a hard-line stance and started unsubscribing from anyone sending these out. The fortunate templates that asked for my reasons received a nice break-up explanation:

 

"Currently I'm unsubscribing from any newsletter / vendor who sends out a message regarding the changes with Gmail Tabs. Why? Because it's old news, unnecessary, borderline spammish, and a waste of my time. 

 

If you need to send out these notices to ensure consumers under stance what to do to receive your marketing material, then clearly I'm not your target market.

 

Good-bye and good luck!"

 

Until reading Gunton's rant, I thought I might be over-reacting. But the truth is there are three key things to remember here:

 

1) KNOW YOUR AUDIENCE.

2) DON'T BE A LEMMING.

3) NEVER WASTE YOUR TIME LETTING SOMEONE INSULT YOUR INTELLIGENCE.

#lifehack #gmail #rant #buildalittlebiz #nailedit  

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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor | Digital Ecosystems | Scoop.it

Just when you got your SEO mojo, out comes Penguin 2.0, trippin' up your flow. Here's what to do about it! ... Post-Penguin 2.0, the message is clear: if you want to rank and drive real traffic, you need to build your online brand. By strong branding, I’m not talking exclusively about giants like CNN and Zappos et al. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Say you're a local dentist trying to rank for your best keywords. You won’t ever have brand recognition equal to that of Apple. But you can have an amazingly strong web brand for your local market. And if you do, you’re much more likely to rank. When you think about branding as a ranking factor, it makes a lot more sense. Google is trying to replicate the logic of the “real world” and apply it to the online world, after all. For instance, if you have a business and you’re trying to build your brand as part of a local marketing blitz, how would you do it? What constitutes a strong brand offline? Well, you might have printed ads in the local magazines and newspapers, or maybe radio and television ads -- you know, the kinds of things that might help create some brand recognition for your target market when they're not at a computer or mobile device....


Via Jeff Domansky, Chris Serafin
Stephanie Katcher's insight:

While the changes may disrupt marketer's formula's for success, as consumers we have to appreciate the Google's continued attempt to improve their algorithm with Penguin 2.0.  The digital world is simply an extension of our reality, meaning it's ecosystem is as vital as any other. Business owners and marketers should be proud and embrace the importance of branding as it is as fundamental as understanding P&L. 

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William Hanna's curator insight, June 6, 2013 8:01 AM

Once again, if one reads between the lines, you will see building brand recognition, authority and trust is what marketing online is about anyway.

Jeff Domansky's curator insight, June 6, 2013 10:51 AM

Google's new search algorithm changes keep impacting marketing and SEO. That's not a bad thing. In my view, branding has always been about building trust with customers whether it's online or off-line. What's most significant is the need for a higher level of engagement by brands with consumers who have more power and, it seems, more interested in engaging especially in social media.

Alwin Samayoa's curator insight, July 18, 2013 10:17 AM

Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche.

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Mary Meeker's Latest Must-Read Presentation On The State Of The Web

Mary Meeker's Latest Must-Read Presentation On The State Of The Web | Digital Ecosystems | Scoop.it

Everything you need to know.... Mary Meeker's presentation on the current state of the internet surmises where things stand. Slides (88 of them) are available for review if you didn't catch her presentation at Stanford last week.

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Social Media Checklist for Business (Infographic)

Social Media Checklist for Business (Infographic) | Digital Ecosystems | Scoop.it

Great visual checklist for managing your daily tasks involved with improving your digital image.

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The Definitive Guide to Increase Rankings with These 4 Content Freshness Tips

The Definitive Guide to Increase Rankings with These 4 Content Freshness Tips | Digital Ecosystems | Scoop.it

"Freshness is one of the more recent factors that Google has added to their algorithm in the last couple of years.

 

In fact, the Caffeine web indexing system was meant to help them find and identify fresh content among the massive amount of stuff that gets published every day…an impact that affected 6-10% of searches".

 

Here 4 Content Freshness Tips:

 

1) Creation of new pages will impact freshness;

 

2) Document changes affect fresh content;

 

3) Time on page;

 

4) New links to page.

 

 

Read More: http://www.quicksprout.com/2012/09/06/the-definitive-guide-to-increase-rankings-with-these-4-content-freshness-tips/


Via Antonino Militello
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The Rise Of Visual Social Media

The Rise Of Visual Social Media | Digital Ecosystems | Scoop.it

"Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.

 

 

 

Search engines now rank content based on social conversations and sharing, not just websites alone. Brands can use visual content on their social media to increase engagement and inspire sharing and viral marketing. The rise of platforms like Pinterest and Instagram, and Facebook's multimillion-dollar acquisition of the latter, shows how visual content is becoming an increasingly important force for communication online".

 

 

 

Full Article Here: http://www.fastcompany.com/3000794/rise-visual-social-media


Via Antonino Militello
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YDeveloper's comment, August 30, 2012 2:59 AM
Rising of social media will take an interest to the next level. We don't know who wins.
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A Robot Takeover of Finance Journalism

A Robot Takeover of Finance Journalism | Digital Ecosystems | Scoop.it
The AP will now use algorithmically generated stories to cover companies' quarterly earnings reports. TAI, for one, welcomes its new robot journalism overlords.
Stephanie Katcher's insight:

Even as a content creator / writer I celebrate the idea that robots will take over any content script that doesn't require human artistry. It means companies can save on mindless template material and express their value for original content. 

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How Google Determines Where to Rank Your Website [INFOGRAPHIC]

How Google Determines Where to Rank Your Website [INFOGRAPHIC] | Digital Ecosystems | Scoop.it

"The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users".

 

View Infographic here: http://www.quicksprout.com/2014/03/26/how-google-determines-where-to-rank-your-website/

 


Via Antonino Militello
Stephanie Katcher's insight:

Undoubtedly there will always be misguided businesses trying to focus on the specific metrics in order to game ranking, the most telling and honest code to adhere to is this, '...it really comes down to understanding people since Google’s goal is always to do what’s best for its users,-Quicksprout'.

In other words:

1) Never get to comfortable / lax in your content, SEO and Social Media.
2) Serve your consumer not yourself.

3) White hat practices are a thing for a reason. (Very few villains make it into sequels.) 

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İnternetten Para Kazanma's comment, April 18, 5:42 AM
good
İnternetten Para Kazanma's comment, April 18, 5:42 AM
good
İnternetten Para Kazanma's comment, April 18, 5:42 AM
good http://www.siyahpara.com/category/evden-para-kazanma/
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How Content Marketing Affects Search Engine Rankings

How Content Marketing Affects Search Engine Rankings | Digital Ecosystems | Scoop.it

Neil Patel shares the latest statistics on how rich content affects search engine rankings. The details hint at the metrics your SEO team should be using to guide your content strategy. 

Stephanie Katcher's insight:

Having just spent yesterday working on a slide show, to explain the necessity of a collaborative SEO+SMM effort in delivering quality content focused on the needs of the audience, not the wants of the business, I found the infographic encouraging if not obvious.

Only one statistic in regards to Google page results stood out as unrealistic, or needing further scrutiny.  But even as I write this my mind is churning through the variables which make the statistic more reasonable. However this doesn't mean disengage your media literacy and logic skills. Those should never be cast aside; unless recreationally consuming memes, then by all means have a laugh and worry about the details later. <--By later I mean before you would ever hit share and perpetuate misinformation on unsuspecting individuals. 

 

As a takeaway Neil Patel presents his
3 Content Marketing Tips for 2014:

1) Bring the customers inside, speak in conversational tones.
2) Focus on solving specific problems.
3) Deliver content the audience wants.

 

Personally,  I tend to invert the order of Patel's marketing tips finding that it's most important to deliver the content your audience desires. Tips one and two are supporting pieces of the at delivery. Which means some customers are not going to spend time reading a 2400-word page, no matter how high it ranks on Google.

Exercise discretion when advising others on industry standards and best practices; wear your white hat and act accordingly in the interest of the business as well as the consumer.  

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Stephanie Katcher's comment, February 14, 11:18 PM
Thanks for sharing @John van den Brink! Glad you found it useful.
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Are You Experienced? Google Patents Social Experience Cards

Are You Experienced? Google Patents Social Experience Cards | Digital Ecosystems | Scoop.it
A Google patent application that shows off their Card Interface while providing a sharable social application that allows people to share and comment upon their bucket lists and things that they've experienced.
Stephanie Katcher's insight:

Things are evolving... be prepared to adapt to the further merging of digital and real life experiences, question how private or engaging you really are, and further cultivate all that is engaging and local. Google patents social experience cards, and my friends are already talking about what we can do next. <--Entrepreneurally and experientially #rubbingHandsinGlee

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Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results)

Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results) | Digital Ecosystems | Scoop.it
Several studies have shown that small and mid-size businesses massively use social media as a digital marketing tactic. But at Scoop.it we wanted to take it a step further: how do small and mid-sized businesses use social media?
Stephanie Katcher's insight:

The beauty of the digital ecosystem is the opportunity for rapid reiteration.  Dot-coms thrive on studying the environment not just their user base, and respond accordingly with upgrades and product features. 

 

Facilitating curation is a wonderful thing. Business owners need to remember however the importance of curating with purpose. 

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The New Google Algorithm | Social Media Today

The New Google Algorithm | Social Media Today | Digital Ecosystems | Scoop.it
If you’ve not noticed any significant changes in the last month, then it looks like you’ve escaped unscathed.
Stephanie Katcher's insight:

Non-tech types needn't understand the nature of the beast fully, however every entrepreneur should be confident in asking their SEO mangers to outline the effects of each new animal introduced into the #digitalecosphere. 

In the long run, having an SEO manager who understands that each evolution is rooted in good business practices rather than just a new generation of best practices will protect more than your digital interests. 

#boldBUSINESS depends on #integrity. 

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Stephanie Katcher's curator insight, October 4, 2013 10:04 AM

Non-tech types needn't understand the nature of the beast fully, however every entrepreneur should be confident in asking their SEO mangers to outline the effects of each new animal introduced into the #digitalecosphere. 

In the long run, having an SEO manager who understands that each evolution is rooted in good business practices rather than just a new generation of best practices will protect more than your digital interests. 

#boldBUSINESS depends on #integrity. 

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Website Design Industry Secrets | Social Media Today

Website Design Industry Secrets | Social Media Today | Digital Ecosystems | Scoop.it
Considering a new website for your business? If you’re relying on just a website developer, it could be anything but smooth sailing ahead.
Stephanie Katcher's insight:

Paul Pruneau does a great job of setting the stage for legitimate web-design in today's digital ecosystem. Customers don't just want a pretty or elaborate face that sits there. They want a relationship of sorts. To do that you have to get real and accept that the web is a living changing ecosystem and to survive within it you have to evolve if you want to live and thrive.

 

#webevolution #liveandthrive #digitalecosystem 

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How To Become A Content Marketing Machine

How To Become A Content Marketing Machine | Digital Ecosystems | Scoop.it

One of the most important aspects of your personal branding strategy is creating high-quality content to show your expertise and build your online authority. Why do you need to produce original content for personal branding? Research has shown that 61% of consumers feel better about a brand that creates original content, and 90% of these consumers find a brand’s content to be useful. Even more staggering, studies have shown that brands who blog get 67% more leads a month.


Via Brian Yanish - MarketingHits.com
Stephanie Katcher's insight:

Too many people have been disillusioned trying to accommodate SEO+Social Marketing formulas. Formulas based off of reactionary results of an every changing digital ecosystem influenced by proprietary algorithms…What works today won't automatically work tomorrow. It's called evolution folks! 

 

The one truth reinforced by this evolution--Quality content really does matter; your audience is made up of CONSUMERS, be mindful of that, give them something worthy of coming back for.  Knowing your market is knowing you have to invest in the relationship with your audience. Accepting that it's a genuine relationship means you are going to have to invest in maintaining that relationship and communicate effectively. 

 

The digital ecosystem is flourishing with new life, evolving everyday. Treat it as an organic enttity. Know your role and study your surroundings. Then you can create your own organic logic that's capable of evolving daily within the digital ecosystem and yielding you the results you desire. 

 

#content #creation #SEO #digitalecosystem

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] - AllTwitter

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] - AllTwitter | Digital Ecosystems | Scoop.it
Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]
Stephanie Katcher's insight:

Proving once again that the digital ecosystem is not so different than the real world, yet businesses are neglecting the importance of ROI in social media. 

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Users have a say in Facebook Site Governance proposed changes

Users have a say in Facebook Site Governance proposed changes | Digital Ecosystems | Scoop.it

While there are many misnomers about Facebook privacy and users rights that spread like wildfire, there has been little promoted on the upcoming policy changes and Facebook's willingness to hear users' opinions. User's have until December 10, 2012 to review the proposed policy changes and weigh in.

Time to educate your peers on the importance of Site Governance and the Terms of Service which may sound far less threatening and official than the UCC or Rome Statute but are in fact the only two relevant to your Facebook experience. 

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Digital Ecosystems are not Virtual

Digital Ecosystems are not Virtual | Digital Ecosystems | Scoop.it

The digital ecosystem is increasingly integrating the virtual world within the "real" / physical world we live in and vice versa. See here how real life experience translates into testimony and social media success fueled by authenticity.

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5 Ways that Social Media Impacts SEO

5 Ways that Social Media Impacts SEO | Digital Ecosystems | Scoop.it

"How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.

 

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.

 

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic:

 

1. Annotations in the Search Results

Both Google and Bing use social data to annotate select listings on their search engine results pages.

 

2. Personalized Rankings

In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.

 

3. Secondary Links

When it comes to ranking factors links are still much more important than social shares. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1.

 

4. Highlighting Authors

In some instances Google is now highlighting author information in its search results.

 

5. AuthorRank

Beyond author markup in the search results, both Google and Bing are beginning to utilize the concept of AuthorRank in which trusted, popular authors may be given a boost in search and social media visibility".

 

Read More: http://www.adamsherk.com/seo/how-social-media-impacts-seo/


Via Antonino Militello
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