As consumers increasingly use all channels available to them to interact with the brands and merchants they are interested in, retailers are focusing on ways to provide a seamless omnichannel shopping experience, with mobile often playing a starring role.
Cette seconde édition de l'étude Omniretail menée par Ipsos pour CA Com montre notamment que les Français plébiscitent la tablette, que les achats en ligne gagnent du terrain ou encore que les points de ventes physiques séduisent toujours autant...
Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.
Macy’s on Monday announced a series of changes to its senior executive leadership team, effective immediately. The changes include the creation of the newly-created role of chief omni-channel officer, which will be filled by Robert B. Harrison, previously Macy’s EVP for omni-channel strategy. Harrison, who will join the company’s executive committee, will report directly to Macy’s chief executive Terry Lundgren.
À partir du 25 juin, le smartphone pourra servir de moyen de paiement et de validation de son ticket dans les bus et trams du réseau CTS. Pour accéder à ce nouveau service, il faudra cependant disposer d’un téléphone aux normes NFC.
Mobile is changing the entire marketing experience. ;
The effectiveness of any advertising campaign rests on a brand's ability to effectively deliver their message to a target audience.
As advertisers look to follow consumers across screen, brands need to know how and on what devices target audiences are consuming content. They need to track and measure a single individual’s responses to ads across multiple screens and attribute any results — such as conversions — to the appropriate ad placement.
The L2 Intelligence Report: Multichannel Retail report analyzes how 79 prestige retailers and brands are using digital to drive customers to brick-and-mortar channels. By examining email, site, mobile, and search data, L2 attempts to determine the brands and best practices that are removing organizational and technological barriers and delivering a true multichannel experience.