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Digital & eCommerce
Eveything related to new trends on digital and ecommerce
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What role does mobile play in omnichannel retailing? - Mobile Commerce Daily - Multichannel retail support

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As consumers increasingly use all channels available to them to interact with the brands and merchants they are interested in, retailers are focusing on ways to provide a seamless omnichannel shopping experience, with mobile often playing a starring role.

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Merchant-Funded Rewards Summary with Infographic (NetBanker)

Merchant-Funded Rewards Summary with Infographic (NetBanker) | Digital & eCommerce | Scoop.it
This guest post was written by David Brebner, a financial services product and program manager with more than 20 years’ experience in the United States, Europe and Australia. He
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L'experience client selon Puma | Retail Intelligence

L'experience client selon Puma | Retail Intelligence | Digital & eCommerce | Scoop.it
Auteur: Amelle Nebia - Source: emarketing Puma a fait appel à Mood Media pour repenser son concept store parisien du boulevard de Sébastopol dans une
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L'évolution des habitudes d'achat des Français entre 2012 et 2013

L'évolution des habitudes d'achat des Français entre 2012 et 2013 | Digital & eCommerce | Scoop.it
Cette seconde édition de l'étude Omniretail menée par Ipsos pour CA Com montre notamment que les Français plébiscitent la tablette, que les achats en ligne gagnent du terrain ou encore que les points de ventes physiques séduisent toujours autant...
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[Infographie] La télévision interactive : quand l'innovation révolutionne le petit écran - French SocialTV

[Infographie] La télévision interactive : quand l'innovation révolutionne le petit écran - French SocialTV | Digital & eCommerce | Scoop.it
Infographie sur les moments clés de l'évolution de la télévision interactive.
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Three reasons why mobile payments won’t take off unless every retailer 'does a Starbucks' - PaymentEye

Three reasons why mobile payments won’t take off unless every retailer 'does a Starbucks' - PaymentEye | Digital & eCommerce | Scoop.it
US shoppers bought just USD500m worth of goods and services using mobile wallet apps last year, a drop in the ocean compared to the trillions spent using cash, credit and debit cards.
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Internet influence 40 % des ventes offline "magasin"

Internet influence 40 % des ventes offline  "magasin" | Digital & eCommerce | Scoop.it
Et si l'on se trompait de combat ? La déferlante E-commerce que certains prédisaient dans les années 2000 (le e-commerce allant remplacer les magasins ‘brick & mortar’) n’a pas pris corps. C'es...
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Bango confirms direct carrier billing deal with Mozilla

Bango confirms direct carrier billing deal with Mozilla | Digital & eCommerce | Scoop.it
Company will provide billing and settlement services for Firefox Marketplace when it launches this year.
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Americans spend 58 minutes a day on their smartphones | Marketing Forward

Americans spend 58 minutes a day on their smartphones | Marketing Forward | Digital & eCommerce | Scoop.it
Experian Marketing Services’ Simmons® ConnectSM drills into the many ways American adults utilize their smartphones.
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Walmart to add automatic shopping lists to its mobile app

Walmart to add automatic shopping lists to its mobile app | Digital & eCommerce | Scoop.it
Walmart is building out the features of its mobile app, according to news from last week's CTIA Wireless event in Las Vegas.
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Bloomingdale’s shows strong multichannel commerce efforts: L2 Think Tank - Luxury Daily - Research

Bloomingdale’s shows strong multichannel commerce efforts: L2 Think Tank - Luxury Daily - Research | Digital & eCommerce | Scoop.it

Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.

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Supermarkets and banks hold the key to mass adoption of mobile payments

Supermarkets and banks hold the key to mass adoption of mobile payments | Digital & eCommerce | Scoop.it
The use of mobile devices to pay for items and services instead of cash or cards would be widely adopted if supermarkets and banks were to offer an application-based solution.
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Magasins connectés : tour du monde des initiatives les plus innovantes

Magasins connectés : tour du monde des initiatives les plus innovantes | Digital & eCommerce | Scoop.it
Puces RFID, social shopping, cabines d'essayage virtuelles, body scanners, géolocalisation indoor... Voici comment les enseignes importent en magasin les outils de l'e-commerce.
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Macy’s senior management changes include new position of chief omni-channel officer | Chain Store Age

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Macy’s on Monday announced a series of changes to its senior executive leadership team, effective immediately. The changes include the creation of the newly-created role of chief omni-channel officer, which will be filled by Robert B. Harrison, previously Macy’s EVP for omni-channel strategy. Harrison, who will join the company’s executive committee, will report directly to Macy’s chief executive Terry Lundgren.

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[Vidéo] Strasbourg : le téléphone a le ticket

[Vidéo] Strasbourg : le téléphone a le ticket | Digital & eCommerce | Scoop.it
À partir du 25 juin, le smartphone pourra servir de moyen de paiement et de validation de son ticket dans les bus et trams du réseau CTS. Pour accéder à ce nouveau service, il faudra cependant disposer d’un téléphone aux normes NFC.
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Le cross-canal chez Kiabi, par Cabestan


Via Lise Déchamps
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Lise Déchamps's curator insight, June 11, 2013 5:06 AM

Pour Kiabi, l’animation marketing client cross-canal consiste à utiliser toutes les occasions pour :
* Faire référence aux magasins dans les communications
digitales (digital to store)
* Introduire du digital en magasin (store to digital)

Véronique LIORET's curator insight, June 11, 2013 10:45 AM

Les secrets de la stratégie CrossCanal de Kiab :. datas clients consolidées et cohérence commerciale toius canaux. Un exemple à examiner. 

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PrestaShop Presents the Benefits of Private Sales

PrestaShop Presents the Benefits of Private Sales | Digital & eCommerce | Scoop.it
Private sales: A market full of potential. The idea of an online private sale is simple. Generally high-end items are offered to a select...
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CHART: Mobile Commerce Continues Its Massive Rise

CHART: Mobile Commerce Continues Its Massive Rise | Digital & eCommerce | Scoop.it
Could comprise 15% ;of retail e-commerce by the end of this year. ;
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Nocibé se met aussi au

Nocibé se met aussi au | Digital & eCommerce | Scoop.it
Cross-canal :
Quelques semaines tout juste après l’annonce de Sephora, c’est au tour de Nocibé de se lancer sur un service de commande en...
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How Big Data Will Transform The Mobile Ecosystem

How Big Data Will Transform The Mobile Ecosystem | Digital & eCommerce | Scoop.it
As our personal and business lives migrate into digital and mobile, there's virtually no end big data applications.
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The Tracking Solutions That Could Lead An Explosion In Mobile Marketing

Mobile is changing the entire marketing experience. ;

The effectiveness of any advertising campaign rests on a brand's ability to effectively deliver their message to a target audience. 

As advertisers look to follow consumers across screen, brands need to know how and on what devices target audiences are consuming content. They need to track and measure a single individual’s responses to ads across multiple screens and attribute any results — such as conversions — to the appropriate ad placement.

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Etude: Parcours d’achat, le mobile en passe de détrôner le PC ?

Etude: Parcours d’achat, le mobile en passe de détrôner le PC ? | Digital & eCommerce | Scoop.it
D’après une étude menée par Xad et Telmetrics en partenariat avec Nielsen auprès de 2000 propriétaires de Smartphones américains 45% des acheteurs se to
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L2: A Think Tank for Digital Innovation » Multichannel Retail 2013

L2: A Think Tank for Digital Innovation » Multichannel Retail 2013 | Digital & eCommerce | Scoop.it

The L2 Intelligence Report: Multichannel Retail report analyzes how 79 prestige retailers and brands are using digital to drive customers to brick-and-mortar channels. By examining email, site, mobile, and search data, L2 attempts to determine the brands and best practices that are removing organizational and technological barriers and delivering a true multichannel experience.

 
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CW500: Forget the fancy graphics: how to make big data work for ordinary people  

CW500: Forget the fancy graphics: how to make big data work for ordinary people   | Digital & eCommerce | Scoop.it
If there is one thing big data specialist Chris Osborne has learned after five years of working with big data, it is that the public don’t like graphs
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How The Mobile "Showrooming" Threat Is Changing The Retail Industry

How The Mobile "Showrooming" Threat Is Changing The Retail Industry | Digital & eCommerce | Scoop.it
The practice influenced $159 billion in U.S. sales in 2012.
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