Customer experience management has never been more comprehensive or sophisticated. And that's a good thing because customers have never been more demanding, connected or empowered — realities that became exceptionally clear this year.
"Internet cannibalise les ventes en magasin", "le showrooming va nous tuer"... Dans son ouvrage "Le magasin n'est pas mort !", Catherine Barba, experte de la vente en ligne, tord le cou aux préjugés de certains commerçants.
Vodafone has launched a mobile wallet in Spain, with Germany, Italy and the U.K. to follow. The Vodafone Wallet app lets customers pay for everyday goods and can also hold travel cards, loyalty cards, gift cards and vouchers.
For the last few years, “mobile” has topped every trend-forecasting list across industries -- with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile...
Dans le cadre de son nouveau service « Mappy Local Business », Mappy collecte gratuitement les vues intérieures panoramiques des commerces de proximité, recueille les informations pratiques (horaires, spécialités …) et offre aux commerçants participants des stickers interactifs NFC et QR codes à coller sur leur vitrine.
If you follow Internet Retailer as closely as I do, you’ve probably read articles lately lamenting the rise of showrooming or proclaiming an increase in webrooming. Webrooming? Showrooming? What kind of rooming is next? And what do all these made up marketing words even mean?
Si le drive pose encore beaucoup de questions aux distributeurs, le service d’achat en ligne et de retrait magasin offre de réelles perspectives : il répond au besoin client et crée du trafic en point de vente, sans faire exploser les coûts.
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