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Digital & eCommerce
Eveything related to new trends on digital and ecommerce
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The New Rules of Customer Engagement: Data-Driven, Yet Human-Centric

The New Rules of Customer Engagement: Data-Driven, Yet Human-Centric | Digital & eCommerce | Scoop.it
We are living in an era of constant customer engagement. And customer engagement is more complex today with higher expectations from informed customers.
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Omni-commerce : apprivoiser la transversalité

Omni-commerce : apprivoiser la transversalité | Digital & eCommerce | Scoop.it
Les projets d’omni-commerce sont par nature transversaux. Ils décloisonnent les canaux, imposant aux hommes comme aux outils de travailler et de communiquer sur des bases communes.
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Building Customer Relationships in Four Steps

Building Customer Relationships in Four Steps | Digital & eCommerce | Scoop.it
In order to set up and manage your relationships with individual customers, you have to accomplish four basic things:
Identify customers individually. Obviously, you can’t have a relationship with
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A Look Back: 5 Customer Experience Trends from 2013

A Look Back: 5 Customer Experience Trends from 2013 | Digital & eCommerce | Scoop.it
Customer experience management has never been more comprehensive or sophisticated. And that's a good thing because customers have never been more demanding, connected or empowered — realities that became exceptionally clear this year.
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E-commerce vs magasin: 4 idées reçues à dépasser

E-commerce vs magasin: 4 idées reçues à dépasser | Digital & eCommerce | Scoop.it
"Internet cannibalise les ventes en magasin", "le showrooming va nous tuer"... Dans son ouvrage "Le magasin n'est pas mort !", Catherine Barba, experte de la vente en ligne, tord le cou aux préjugés de certains commerçants.
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CX Journey™: The Omnichannel Customer Service Gap

CX Journey™: The Omnichannel Customer Service Gap | Digital & eCommerce | Scoop.it
In today's post, I present some of the highlights from Zendesk's recent Omnichannel Customer Service Study. Omnichannel is alive and not so well!
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Best Time To Buy Stuff: Discount Shopping On A Schedule

Best Time To Buy Stuff: Discount Shopping On A Schedule | Digital & eCommerce | Scoop.it
When is the best time to buy a product? When do things go on sale? Find out when to buy stuff and plan your discount shopping around this sales calendar.
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Vodafone NFC mobile wallet launches in Europe

Vodafone has launched a mobile wallet in Spain, with Germany, Italy and the U.K. to follow. The Vodafone Wallet app lets customers pay for everyday goods and can also hold travel cards, loyalty cards, gift cards and vouchers.
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The four pillars - raconteur.net

The four pillars - raconteur.net | Digital & eCommerce | Scoop.it
Marketers need to leverage technology and draw on data to engage with customers through carefully targeted campaigns, says marketing loyalty guru David Rosen
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Giulio Montemagno (RetailMeNot) : "RetailMeNot lance ses coupons web-to-store en France"

Giulio Montemagno (RetailMeNot) : "RetailMeNot lance ses coupons web-to-store en France" | Digital & eCommerce | Scoop.it
Très présent en Europe et notamment en France, le géant US des coupons en ligne de grandes marques se lance dans le web-to-store, explique son senior vice-president International.

Via Nicolas Prigent
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Welcome Real-time et Ingenico lancent un programme de fidélisation d’un nouveau genre | ITespresso

Welcome Real-time et Ingenico lancent un programme de fidélisation d’un nouveau genre | ITespresso | Digital & eCommerce | Scoop.it
Les deux firmes lancent ensemble une solution permettant aux commerçants de faire adhérer leurs clients à un programme de fidélisation en cours d’acte d’achat électronique
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Luxe et Digital : 8 raisons pour s'y mettre

Luxe et Digital : 8 raisons pour s'y mettre | Digital & eCommerce | Scoop.it
Aujourd’hui, rares sont les marques qui n’ont toujours pas de site e-commerce ou d’application mobile.
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Predictions for 2014: Computing Technologies In The Age Of The Customer

Predictions for 2014: Computing Technologies In The Age Of The Customer | Digital & eCommerce | Scoop.it
Forrester clients can expect a deeper analysis of my 2014 predictions in a report that will be published soon.
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Big Data Gets Smart, Personalization Gets Personal

Big Data Gets Smart, Personalization Gets Personal | Digital & eCommerce | Scoop.it
For the last few years, “mobile” has topped every trend-forecasting list across industries -- with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile...
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This One Chart Shows That Advertisers Are Finally Catching Up With The Exponential Growth Of Mobile

This One Chart Shows That Advertisers Are Finally Catching Up With The Exponential Growth Of Mobile | Digital & eCommerce | Scoop.it
A new report from eMarketer suggests that mobile advertising budgets are starting to catch up to the growth of smartphone and tablet usage.
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Card Linked Offer (CLO) solutions – A peek! - BayPay Members Blogs

Card Linked Offer (CLO) solutions – A peek! - BayPay Members Blogs | Digital & eCommerce | Scoop.it
 CLOs (Card Linked Offers) have been around for quite some time now – since around 2009. As the name suggests, the concept revolves around offers based on credit/debit/prepaid cards and their usage.
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Black Friday : 82 % des achats mobiles ont été faits avec des iPhone ou des iPad

Black Friday : 82 % des achats mobiles ont été faits avec des iPhone ou des iPad | Digital & eCommerce | Scoop.it
Apple n'est pas du genre à faire des soldes. En revanche, quand revient la grande messe annuelle du Black Friday, les périphériques Apple sont très utilisés... pour acheter.
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Joining the dots between online marketing and offline sales [INFOGRAPHIC]

Joining the dots between online marketing and offline sales [INFOGRAPHIC] | Digital & eCommerce | Scoop.it
Having a holistic view of marketing in terms of what's working and what's not seems pretty important in today's multi-channel world
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MAPPY deploie 200.000 stickers NFC sur les vitrines des commerçants

MAPPY deploie 200.000 stickers NFC sur les vitrines des commerçants | Digital & eCommerce | Scoop.it

Dans le cadre de son nouveau service « Mappy Local Business », Mappy collecte gratuitement les vues intérieures panoramiques des commerces de proximité, recueille les informations pratiques (horaires, spécialités …) et offre aux commerçants participants des stickers interactifs NFC et QR codes à coller sur leur vitrine.


Via Nicolas Prigent
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Fauché Alexis's curator insight, November 27, 2013 4:21 AM

Des stickers NFC pour avoir des infos complementaires sur une boutique, horaires d'ouverture, etat des stocks, etc ... Pratique pour avoir des infos le dimanche.

Lise Déchamps's curator insight, November 27, 2013 4:47 AM

Dans cette démarche « Web-to-Store » Mappy entre à l’intérieur du magasin et veut proposer des informations qui n’existent pas sur le moteur de recherche.

Sandra Salvatore's comment, November 27, 2013 5:28 PM
Une bonne opportunité pour les commerçants de proximité d'être connectés… même le dimanche !
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When a telco turns to banking

When a telco turns to banking | Digital & eCommerce | Scoop.it
Rogers Communications, first Canadian MNO to gain banking license, looks to disrupt an entire industry.
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When Subway opens a mobile wallet, other restaurants are sure to follow

When Subway opens a mobile wallet, other restaurants are sure to follow | Digital & eCommerce | Scoop.it
Co-founder of solutions provider Paydiant sees deal with world's largest restaurant chain as a 'market signaling event.'
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Showrooming vs. Webrooming- What’s The Difference? - Business 2 Community

Showrooming vs. Webrooming- What’s The Difference? - Business 2 Community | Digital & eCommerce | Scoop.it

If you follow Internet Retailer as closely as I do, you’ve probably read articles lately lamenting the rise of showrooming or proclaiming an increase in webrooming. Webrooming? Showrooming? What kind of rooming is next? And what do all these made up marketing words even mean?

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Click and collect: Comment les enseignes innovent

Click and collect: Comment les enseignes innovent | Digital & eCommerce | Scoop.it
Si le drive pose encore beaucoup de questions aux distributeurs,  le service d’achat en ligne et de retrait magasin offre de réelles perspectives : il répond au besoin client et crée du trafic en point de vente, sans faire exploser les coûts.
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