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Digital & eCommerce
Eveything related to new trends on digital and ecommerce
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This One Chart Shows That Advertisers Are Finally Catching Up With The Exponential Growth Of Mobile

This One Chart Shows That Advertisers Are Finally Catching Up With The Exponential Growth Of Mobile | Digital & eCommerce | Scoop.it
A new report from eMarketer suggests that mobile advertising budgets are starting to catch up to the growth of smartphone and tablet usage.
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Card Linked Offer (CLO) solutions – A peek! - BayPay Members Blogs

Card Linked Offer (CLO) solutions – A peek! - BayPay Members Blogs | Digital & eCommerce | Scoop.it
 CLOs (Card Linked Offers) have been around for quite some time now – since around 2009. As the name suggests, the concept revolves around offers based on credit/debit/prepaid cards and their usage.
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Black Friday : 82 % des achats mobiles ont été faits avec des iPhone ou des iPad

Black Friday : 82 % des achats mobiles ont été faits avec des iPhone ou des iPad | Digital & eCommerce | Scoop.it
Apple n'est pas du genre à faire des soldes. En revanche, quand revient la grande messe annuelle du Black Friday, les périphériques Apple sont très utilisés... pour acheter.
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Joining the dots between online marketing and offline sales [INFOGRAPHIC]

Joining the dots between online marketing and offline sales [INFOGRAPHIC] | Digital & eCommerce | Scoop.it
Having a holistic view of marketing in terms of what's working and what's not seems pretty important in today's multi-channel world
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MAPPY deploie 200.000 stickers NFC sur les vitrines des commerçants

MAPPY deploie 200.000 stickers NFC sur les vitrines des commerçants | Digital & eCommerce | Scoop.it

Dans le cadre de son nouveau service « Mappy Local Business », Mappy collecte gratuitement les vues intérieures panoramiques des commerces de proximité, recueille les informations pratiques (horaires, spécialités …) et offre aux commerçants participants des stickers interactifs NFC et QR codes à coller sur leur vitrine.


Via Nicolas Prigent
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Fauché Alexis's curator insight, November 27, 2013 1:21 AM

Des stickers NFC pour avoir des infos complementaires sur une boutique, horaires d'ouverture, etat des stocks, etc ... Pratique pour avoir des infos le dimanche.

Lise Déchamps's curator insight, November 27, 2013 1:47 AM

Dans cette démarche « Web-to-Store » Mappy entre à l’intérieur du magasin et veut proposer des informations qui n’existent pas sur le moteur de recherche.

Sandra Salvatore's comment, November 27, 2013 2:28 PM
Une bonne opportunité pour les commerçants de proximité d'être connectés… même le dimanche !
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When a telco turns to banking

When a telco turns to banking | Digital & eCommerce | Scoop.it
Rogers Communications, first Canadian MNO to gain banking license, looks to disrupt an entire industry.
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When Subway opens a mobile wallet, other restaurants are sure to follow

When Subway opens a mobile wallet, other restaurants are sure to follow | Digital & eCommerce | Scoop.it
Co-founder of solutions provider Paydiant sees deal with world's largest restaurant chain as a 'market signaling event.'
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Showrooming vs. Webrooming- What’s The Difference? - Business 2 Community

Showrooming vs. Webrooming- What’s The Difference? - Business 2 Community | Digital & eCommerce | Scoop.it

If you follow Internet Retailer as closely as I do, you’ve probably read articles lately lamenting the rise of showrooming or proclaiming an increase in webrooming. Webrooming? Showrooming? What kind of rooming is next? And what do all these made up marketing words even mean?

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Click and collect: Comment les enseignes innovent

Click and collect: Comment les enseignes innovent | Digital & eCommerce | Scoop.it
Si le drive pose encore beaucoup de questions aux distributeurs,  le service d’achat en ligne et de retrait magasin offre de réelles perspectives : il répond au besoin client et crée du trafic en point de vente, sans faire exploser les coûts.
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Le consommateur du futur veut vivre une expérience de shopping

Le consommateur du futur veut vivre une expérience de shopping | Digital & eCommerce | Scoop.it
Le consommateur européen du futur aime avoir les produits en mains avant de les acheter, est un adepte des technologies et souhaite vivre une expérience agréable lorsqu'il fait ses courses, d'aprè
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France : 22% d'entre nous utiliseraient leur mobile en magasin pour comparer les prix - Ooh-tv

France : 22% d'entre nous utiliseraient leur mobile en magasin pour comparer les prix - Ooh-tv | Digital & eCommerce | Scoop.it
D'après une récente enquête menée par FullSIX DATA, 22% des Français ont utilisé leur téléphone portable en magasin pour comparer les prix d’une enseigne a
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What do customers really want? The top five most important things revealed | CustomerThink

What do customers really want? The top five most important things revealed | CustomerThink | Digital & eCommerce | Scoop.it

Via Eric_Determined / Eric Silverstein
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Martine Coutu's curator insight, November 11, 2013 9:04 AM

Offrez-vous de la valeur? Un service à la clientèle hors pair? Votre parole est d'or? Tout dans les règles de l'art? Est-ce facile de faire affaire avec vous?

Eric_Determined / Eric Silverstein's comment, November 11, 2013 6:22 PM
Thanks Vimal and Martine for your input and comments. This article just validates some of the big points which businesses need to address.
Dr Gutierrez's curator insight, November 16, 2013 10:17 AM

 

Educational consumers expect the same.

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Banks and big data: Shopping at the bank - 05 April 2013 - New Scientist

FOR more than a decade bankers have fretted about the threat posed to them by the banking arms of supermarkets. The likes of Walmart and Tesco have thousands of outlets that customers visit millions of times a week. Their networks dwarf those of ordinary banks; small wonder the bankers were scared.

Yet now the boot is on the other foot. Banks and other financial institutions are learning to crunch the data they hold on their customers. Instead of being supplanted by supermarkets, banks may sway shoppers.

 
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n i k s e p a | Mobile wallet mass acceptance

n i k s e p a | Mobile wallet mass acceptance | Digital & eCommerce | Scoop.it
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E-commerce vs magasin: 4 idées reçues à dépasser

E-commerce vs magasin: 4 idées reçues à dépasser | Digital & eCommerce | Scoop.it
"Internet cannibalise les ventes en magasin", "le showrooming va nous tuer"... Dans son ouvrage "Le magasin n'est pas mort !", Catherine Barba, experte de la vente en ligne, tord le cou aux préjugés de certains commerçants.
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CX Journey™: The Omnichannel Customer Service Gap

CX Journey™: The Omnichannel Customer Service Gap | Digital & eCommerce | Scoop.it
In today's post, I present some of the highlights from Zendesk's recent Omnichannel Customer Service Study. Omnichannel is alive and not so well!
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3 usages communs de QR codes en web2store ou store2web aux USA ~ ROPO

3 usages communs de QR codes en web2store ou store2web aux USA ~ ROPO | Digital & eCommerce | Scoop.it
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Best Time To Buy Stuff: Discount Shopping On A Schedule

Best Time To Buy Stuff: Discount Shopping On A Schedule | Digital & eCommerce | Scoop.it
When is the best time to buy a product? When do things go on sale? Find out when to buy stuff and plan your discount shopping around this sales calendar.
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Vodafone NFC mobile wallet launches in Europe

Vodafone has launched a mobile wallet in Spain, with Germany, Italy and the U.K. to follow. The Vodafone Wallet app lets customers pay for everyday goods and can also hold travel cards, loyalty cards, gift cards and vouchers.
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The four pillars - raconteur.net

The four pillars - raconteur.net | Digital & eCommerce | Scoop.it
Marketers need to leverage technology and draw on data to engage with customers through carefully targeted campaigns, says marketing loyalty guru David Rosen
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Giulio Montemagno (RetailMeNot) : "RetailMeNot lance ses coupons web-to-store en France"

Giulio Montemagno (RetailMeNot) : "RetailMeNot lance ses coupons web-to-store en France" | Digital & eCommerce | Scoop.it
Très présent en Europe et notamment en France, le géant US des coupons en ligne de grandes marques se lance dans le web-to-store, explique son senior vice-president International.

Via Nicolas Prigent
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Welcome Real-time et Ingenico lancent un programme de fidélisation d’un nouveau genre | ITespresso

Welcome Real-time et Ingenico lancent un programme de fidélisation d’un nouveau genre | ITespresso | Digital & eCommerce | Scoop.it
Les deux firmes lancent ensemble une solution permettant aux commerçants de faire adhérer leurs clients à un programme de fidélisation en cours d’acte d’achat électronique
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Premier coupon de réduction sur mobile 100% digital de la grande distribution en France

Premier coupon de réduction sur mobile 100% digital de la grande distribution en France | Digital & eCommerce | Scoop.it
Du 4 au 17 novembre, et pour la première fois en France Intermarché invite ses consommateurs à bénéficier des premiers coupons mobiles sur 25 grandes marques nationales (Danone, P&G, Unilever, Coca, Mars, Barilla....) dans 4 magasins de...
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Pourquoi faut-il amener le client connecté sur le point de vente physique ?

Pourquoi faut-il amener le client connecté sur le point de vente physique ? | Digital & eCommerce | Scoop.it
Stratégie digitales canaux e-commerce magasin impulsion achat recrutés web numérique ROPO distribution Monoprix Place des tendances point de vente Darty FNAC parcours client
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9 Customer-Centric Marketing Lessons from Apple to Zappos « 9 INCH MARKETING

9 Customer-Centric Marketing Lessons from Apple to Zappos « 9 INCH MARKETING | Digital & eCommerce | Scoop.it

Via Eric_Determined / Eric Silverstein
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Lise Déchamps's curator insight, November 5, 2013 5:00 AM
Focus on the Customer – The customer is your most lucrative marketing asset. Take care of the ones in hand, as opposed to the thousands in the bush.Think Convenience for the Customer – It’s not about you as a brand. Think about the convenience of your customers first.
Eric_Determined / Eric Silverstein's comment, November 11, 2013 6:25 PM
Hi Arielle and Lise. Appreciate your input and comments, the focus is certainly on your customers first, as they are already familiar with your brand and could become advocates.
Andrew Man's curator insight, November 17, 2013 7:57 AM

The era of one size fits all is coming to an end, and so does its marketing. The mass of niches demand another approach. The way of word of mouth and its superpromoters.