My friends, the above is an infographic of 547 human resource (HR) software products across 17 categories. It was created by the smart folks at Capterra, and you can click here to view a larger version on their site. So why am I posting it here? Two reasons. First, the overlap between marketing and HR …
Les retailers bousculent leur positionnement historique pour rester dans la course. On entend parler depuis plusieurs années de digitalisation et de multi-canal, deux activités auxquelles les retailers ne peuvent échapper. Bien évidemment, le tsunami e-commerce est passé par là et les enseignes historiques n’ont eu d’autre choix que de se moderniser pour « espérer » contrer les nouveaux acteurs numériques.
In the first half of 2015 luxury brands achieved a 4 percent rise in digital performance, but there is still room to grow, according to a new report from ContactLab and Exane BNP Paribas.
Brands are boosting their ecommerce efforts, creating a better shopping experience for consumers or expanding their consumer base online through initiatives that court an international customer base. While in general the luxury industry is making improvements online, the growth is uneven, with some players moving ahead while others remain “immature” as a result of where they focus their resources.
By 2025, Africa's online retail space will be a $75 billion market.
Africa’s middle class is rising and they have money to spend. About a third of the continent spends between $4 to $20 a day—a group that is expected to grow to 42% by 2060, according to data from the Africa Development Bank (pdf). That’s more than a billion people.
Consumption on the continent (pdf) rose to more than $1 trillion in 2012, from $364 million in 2000, an annual rate of growth of 10.7%.
Perso je suis pour... on le sait il va bientôt falloir ''intéresser'' intelligemment et réellement le client pour qu'il reste fidèle à votre enseigne ... et non plus avec des offres de dupes ''old school''. Cela s'appelle aussi l'engagement. Là Darty...
Internet penetration rate is considerably high in Nigeria compared to the other countries in Africa. According to a 2014 InternetStatsLive data, the figures stood at 67,101,452 out of the country’s over 178,516,904 total population. However, amid a plethora of challenges currently facing the industry such as high cost of bandwidth, high illiteracy rate and poor logistics system, the sector is expected to be worth $13 billion before 2018, with reference to 2013 - 2018 Federal Government National
Le magasin doit devenir Mobile-Friendly, n d’autres termes, les marchands doivent adopter une approche omnicanale. 44% des Européens attendent de leur marchand un programme de fidélité sur leur mobile
Chaque mois, Philippe Leclercq (Ad4Screen) éclaire les problématiques du marketing mobile. Ce mois-ci, il vous aide à maîtriser le cross device mobile et vous donne quelques conseils pour mettre en place des campagnes de cross device performantes.
CLOs (Card Linked Offers) have been around for quite some time now – since around 2009. As the name suggests, the concept revolves around offers based on credit/debit/prepaid cards and their usage. It is a transaction-based marketing program. The pro
Le directeur général adjoint en charge du marketing et de l'innovation chez DigitasLBi France, expose le regard qu'il porte sur les stratégies omnicanales, et explique pourquoi elles sont stratégiques pour les entreprises.
When it comes to Africa, a host of differing narratives shape the story around its countries' divergent economic progress. From regional technology hubs spawning digital entrepreneurs to centers of capital drawing global interest, the African development story is still being written.
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