Dubbed Passbook, Apple’s mobile wallet lets users store items such as receipts, boarding passes and voucher codes on their mobile device. But take-up by UK companies has so far been slow, with the few firms that use it doing so only for managing customer relations.
However, the two retailers, plus Seatwave and eFlorist, are now set to use Passbook as an affiliate marketing channel, letting users store vouchers for use later.
They have signed up to a service from Tradedoubler aimed at letting brands market to customers by nudging them towards an action. The retailers will be able to target customers that have stored vouchers with marketing messages using, for example, their location or if an offer is coming to an end.