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«Showrooming» ou «ROPO»?

«Showrooming» ou «ROPO»? | Digital & eCommerce | Scoop.it
Quel est l'avenir du point de vente physique, ce bon vieux magasin, dans une société où les nouvelles technologies numériques règnent en maître?
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What Matters Now: How Digital Can Boost Luxury Brands.

What Matters Now: How Digital Can Boost Luxury Brands. | Digital & eCommerce | Scoop.it
Incorporating social media and review sites into their own digital presence and encouraging consumers to become brand ambassadors through social media should be a key digital priority.
Brands should use digital to offer luxury consumers two new luxuries: more time and highly personalized experiences. 
Marketers must embrace an integrated mobile strategy that includes inventory management to provide seamless transactions for customers eager for individual attention that doesn’t require a wait in line.
Building the in-store infrastructure to deliver a higher end customer experience may mean upgrading the brick-and-mortar wireless infrastructure or installing iBeacons, improving visibility into inventory, and creating more robust customer profiles. 
Brands should create robust and highly visual and multimedia content to convey the heritage and backstory of their unique products and services, especially to help replicate the touch and feel customers can get in-store online. 
Luxury brands must invest in digital-specific assets and systems to manage them
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Target streamlines in-store holiday shopping with app navigation features - Mobile Commerce Daily - Applications

Target streamlines in-store holiday shopping with app navigation features - Mobile Commerce Daily - Applications | Digital & eCommerce | Scoop.it

Target is aiming to streamline in-store holiday shopping for its guests with the introduction of navigation features, such as interactive maps and shopping lists within its mobile application.

The updated app now enables guests to create shopping lists more easily, find locations of desired items and determine product availability at local stores. Developed with Point Inside technology, Target sought to create the best-in-class mobile experience for store shoppers, due to mobile’s growing influence on in-store retail.

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Des beacons en magasin, pourquoi faire ?

Des beacons en magasin, pourquoi faire ? | Digital & eCommerce | Scoop.it
Les magasins adoptent les beacons plus vite encore qu'en leur temps les lecteurs de carte bancaire. Services, drive-to-store, événementiel, extension d'offre... Les utilisations sont très variées pour ces petits devices, qui peuvent communiquer en bluetooth low energy avec les smartphones dont le bluetooth est activé. Voici les premiers retours d'expérience.
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Les facteurs clés de succès d’un projet de magasins connectés en 6 points (partie 1/2) | Connected Store

Les facteurs clés de succès d’un projet de magasins connectés en 6 points (partie 1/2) | Connected Store | Digital & eCommerce | Scoop.it

Les magasins connectés : beaucoup en parle, certains s’y mettent, mais encore (trop) peu d’enseignes peuvent aujourd’hui se targuer d’avoir réussi à connecter leurs magasins de façon efficace.

Quels sont les principaux facteurs clés de succès d’un projet de magasins connectés ?

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L’épargne commerciale en cartes

L’épargne commerciale en cartes | Digital & eCommerce | Scoop.it
Les petits commerçants tentent de fidéliser leur clientèle au travers d’une seule carte. Deux systèmes concurrents s’affrontent et tentent d’agrandir leur zone.
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Internet è sempre più Mobile: Nielsen e Audiweb rispondono con la ‘Total Digital Audience’

Internet è sempre più Mobile: Nielsen e Audiweb rispondono con la ‘Total Digital Audience’ | Digital & eCommerce | Scoop.it
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'Future of Retail 2015' : 9 tendances incontournables

'Future of Retail 2015' : 9 tendances incontournables | Digital & eCommerce | Scoop.it
Grâce au digital, les enseignes peuvent révolutionner l'expérience client. Voici les dernières tendances présentées par le cabinet de tendances new-yorkais PSFK.

Les chasseurs de tendances du cabinet new-yorkais PSFK, invités à Paris par l'agence Les Gaulois (1), ont présenté la troisième édition de leur rapport sur le "Futur of Retail".

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Big Data : la Fnac double la performance de l'emailing de sa billettique - La Revue du Digital

Big Data : la Fnac double la performance de l'emailing de sa billettique  - La Revue du Digital | Digital & eCommerce | Scoop.it
Le machine Learning double les performances de l’emailing de l’activité billettique de la Fnac, gérée par la société Francebillet. C’est ce qu’annonce Julien Schneider, directeur e-commerce et marketing de Francebillet, fililale à 100% de la Fnac. Il s’est exprimé à l’occasion du salon e-commerce le 23 septembre qui se tient à la Porte de Versailles, …
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Le click&collect passé au crible

Le click&collect passé au crible | Digital & eCommerce | Scoop.it
Usages, motivations, attentes, ventes additionnelles, services complémentaires... L'Observatoire Neopost ID du click-and-collect en décortique toutes les facettes.
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Europe du Sud et Latam : des marchés à investir via l'affiliation

Europe du Sud et Latam : des marchés à investir via l'affiliation | Digital & eCommerce | Scoop.it
Le marketing à la performance est de mieux en mieux accueilli en Espagne et en Italie. Si le marché online dans ces pays est moins mature qu'en...
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Mapping your customer journeys across touchpoints: Examples and techniques | MyCustomer

Mapping your customer journeys across touchpoints: Examples and techniques | MyCustomer | Digital & eCommerce | Scoop.it
Jim Roberts provides a sample map to share tips on the mapping process.

Understanding your customer and how they interact with your business directly and indirectly is critical in driving improved value, repeat business and longevity of relationship. To deliver this and to be able to create a communication strategy which builds a conversation with your customers, it helps to visualise current and planned customer journeys and the key touchpoints across different marketing channels.

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Infographic: opportunities and threats of omnichannel for B2B and B2C marketers

Infographic: opportunities and threats of omnichannel for B2B and B2C marketers | Digital & eCommerce | Scoop.it
B2B and B2C organisations are facing similar business challenges and opportunities in meeting increasingly omnichannel consumers' needs, according to research from Oracle.  Loyalty and customer retention are the main focuses for B2C companies, while B2B companies are focusing on adopting techniques often used in B2C to deliver commerce capabilities and customer experiences. The following infographic, created by Oracle Marketing Cloud, compares the priorities, challenges and areas of focus for B2
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10 great websites to find free stock photo | Design daily news

10 great websites to find free stock photo | Design daily news | Digital & eCommerce | Scoop.it
You can find good images while Googling but are those safe to use? Probably no! It’s because the owner can claim the copyright issue. Dealing with the license issue can be a headache and it’s quite ignored many times. But if you are seeking for royalty free images which you can use freely without any …
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US brands overcoming challenges to start rolling out beacons - Mobile Commerce Daily - Software and technology

US brands overcoming challenges to start rolling out beacons - Mobile Commerce Daily - Software and technology | Digital & eCommerce | Scoop.it

Beacon executives at the ad:tech New York conference claimed that although the United States has been slower to roll out beacon technology compared to some countries, more brands and retailers will begin introducing the technology, with nearly five million beacons expected to be deployed over the next few years.

Beacon employment necessitates lots of capital, due to the purchase of the actual beacon and the accompanying mobile application it requires, but the executives believe that it will ultimately help bridge the gap between the digital and physical world and serve as a significant way of driving consumer traffic and revenue.

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Do Affluent Customers Value Rewards? - Luxury Society - Opinions

Do Affluent Customers Value Rewards? - Luxury Society - Opinions | Digital & eCommerce | Scoop.it
Guy Dilger, marketing, retail loyalty and CRM consultant at LoyaltyOne, discusses the challenges of providing affluent consumers meaningful rewards
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Après « satisfait ou remboursé », « satisfait avant d’acheter » ? - Tendances du marketing relationnel, consommation : le hub

Après « satisfait ou remboursé », « satisfait avant d’acheter » ? - Tendances du marketing relationnel, consommation : le hub | Digital & eCommerce | Scoop.it
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Le patron de Huawei dans le piège du micro tendu | L’entreprise et les médias

Le patron de Huawei dans le piège du micro tendu | L’entreprise et les médias | Digital & eCommerce | Scoop.it

Premier point : il est préférable de répondre rapidement aux premières sollicitations des journalistes. Elise Lucet le martèle durant la séquence : l’équipe de Cash Investigation aurait tenté à maintes reprises, et en vain, d’obtenir une interview en bonne et due forme. Le service de communication/presse de Huawei n’aurait jamais donné suite. D’où l’arme ultime de la journaliste : débarquer à l’improviste, tendre un micro, faire tourner les caméras et coller sous le nez du dirigeant des documents compromettants en lui demandant de les commenter. En clair, les pires conditions d’interview imaginables. Ils sont comme ça les journalistes, si on leur ferme la porte d’entrée, il passeront par la fenêtre, même s’il faut casser un carreau. Leur métier, notamment en phase d’investigation, consiste à ramener de l’information. Autant s’épargner un calvaire en répondant à une sollicitation et en acceptant une entrevue dont les conditions seront discutées et négociées de part et d’autre. Une interview que l’on pourra préparer un minimum.

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Les consommateurs avisés: 76% apprécie coupons via Mobile | Observatoires TIC Politecnico di Milano

Les consommateurs avisés: 76% apprécie coupons via Mobile | Observatoires TIC Politecnico di Milano | Digital & eCommerce | Scoop.it
Gli Smartphone in Italia sono 37 milioni e gli italiani che li utilizzano mensilmente per navigare, i Mobile Surfer, 27 milioni. È arrivato a 75 minut
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For Mobile Devices, Think Apps, Not Ads

Like most professionals, I carry a smartphone. Although I use it frequently for e-mailing with colleagues or texting with my family, I also use its apps to find information or to entertain myself. And as I navigate its 3.5-inch screen, I routinely encounter something else: a growing stream of itsy-bitsy advertisements.
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The future of the book

The future of the book | Digital & eCommerce | Scoop.it
The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
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Pour Thomas Jeanjean de Criteo, "Internet est devenu un moyen de faire venir des gens en magasin" - leJDD.fr

INTERVIEW - Pour sa troisième édition des Matins de l'Economie, le JDD analysera mercredi prochain les mutations de la grande distribution française. Parmi les enjeux de ce secteur, le numérique reste un défi. L'e-commerce, qui autrefois concurrencait les hypermarchés, est devenu un outil pour mieux cibler les consommateurs. Explications avec Thomas Jeanjean, managing directeur de Criteo France, dont la société aide les entreprises à mieux connaître leur clientèle

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Vente privée.com équipe 400 magasins en géo-localisation par Beacon - La Revue du Digital

Vente privée.com équipe 400 magasins en géo-localisation par Beacon - La Revue du Digital | Digital & eCommerce | Scoop.it
A partir du 7 Novembre et jusqu’à la fin du mois, Vente privée.com le leader français du e-commerce déploie sa solution mobile Le Pass auprès de 400 magasins. Cette  solution permet au consommateur de géolocaliser des produits à un bon prix se trouvant à proximité, elle fonctionne par GPS. S’y ajoute l’option de géolocalisation par …
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How to create a customer journey map | MyCustomer

How to create a customer journey map | MyCustomer | Digital & eCommerce | Scoop.it
What should a map contain, and what tasks should you undertake to build one?
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Where Can Digital Video Ads Have Consumers' Attention? Smartphones - eMarketer

The device on which a digital video ad is viewed—not mood, location or content genre—matters the most when it comes to grabbing a viewer's eye, and smartphones are the best at this, beating out tablets and PCs for audience attention. These higher attention rates are proving to boost viewer purchase intent.
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