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Chiffres 2013 du E-commerce en France [Infographie]

La FEVAD (Fédération E-commerce et Vente à Distance) vient de publier son rapport 2013 (référence aux chiffres clés de l'année 2012). L'étude a été
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5 Brands That Are Using The Internet of Things in Awesome Ways

5 Brands That Are Using The Internet of Things in Awesome Ways | Digital & eCommerce | Scoop.it
Some major companies are already exploring the new frontier of the Internet of Things. Here are the five brands doing it best.
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Guy Kawasaki - The Only 10 Slides You Need in Your Pitch

Guy Kawasaki - The Only 10 Slides You Need in Your Pitch | Digital & eCommerce | Scoop.it
A pitch and presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.
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The Best Credit Cards For Millionaires Who Count Their Miles... and The Rest of Us

The Best Credit Cards For Millionaires Who Count Their Miles... and The Rest of Us | Digital & eCommerce | Scoop.it
The sales pitch for American Express has always been that their cardholders are wealthy and thus big spenders, which in turn justifies their above-average transaction fees charged to merchants. The...
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E-santé : 7 start-up françaises à surveiller de près

L'usage des données s'est fortement développé dans le domaine du marketing, mais son développement bouleverse bien d'autres secteurs l'agriculture, le sport... Et la santé n'y échappe pas. De n
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L'importance des réseaux sociaux dans le monde de l’entreprise - TYPY

Les réseaux sociaux sont en train créer une petite révolution dans le monde de l'entreprise. De plus en plus de salariés et de dirigeants adhèrent à cette nouvelle forme de communication à différents fins. Les médias sociaux changent toutes nos habitudes de travail...
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Beacon : le marketing digital dépasse les bornes !

Beacon : le marketing digital dépasse les bornes ! | Digital & eCommerce | Scoop.it
Comment offrir en magasin, ou toute autre surface indoor, une expérience client digitale fluide, sans rupture, avec des interactions automatiques et personnalisées entre une enseigne et son client ? Cette volonté, pour ne pas dire ce rêve, est en passe de devenir réalité grâce au déploiement annoncé massif des bornes Beacon.
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New Science Behind Trust and Recommendations on Social Media [INFOGRAPHIC]

What inspires customers to recommend a brand on their personal social media profiles? What pushes them to natural, positive, and organic conversation – about you? These are the questions that drove re
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Pourquoi le transfert d’argent séduit les réseaux sociaux

Pourquoi le transfert d’argent séduit les réseaux sociaux | Digital & eCommerce | Scoop.it
Quoi qu’il en dise, la ténacité de Facebook sur le marché des paiements conforte l’importance du sujet dans sa stratégie. Après les...
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Les chiffres du mobile et du m-commerce en Europe | Comarketing-News

Les chiffres du mobile et du m-commerce en Europe | Comarketing-News | Digital & eCommerce | Scoop.it
Le Groupe zanox vient d’éditer la toute dernière version de son baromètre mobile. Cette étude compile les résultats obtenus à partir de l’analyse de plus d
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The CMOs Role in Delivering Omnichannel Customer Experiences

The CMOs Role in Delivering Omnichannel Customer Experiences | Digital & eCommerce | Scoop.it
Omnichannel is all about shifting from channel-centric to customer-centric – much more customer-centric than you are today. Knowing who your customers are and having a view of products and inventory across channels are the basic requirements to delivering exceptional customer experiences across channels and touch points.
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Withdrawing Cash With a Smartphone Could Beat The Card Skimmers

Withdrawing Cash With a Smartphone Could Beat The Card Skimmers | Digital & eCommerce | Scoop.it
The U.S. loses more money to card fraud than the rest of the world combined -- something that's mostly down to the magnetic stripes that make our cards incredibly hackable. Although more secure technologies are coming, they'll require time and money to adopt. But one kindly Canadian bank has a secure system that only needs a smartphone and a QR code.
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How Merchants Should Place Bets In Cross-Border Commerce’s Future | PYMNTS.com

How Merchants Should Place Bets In Cross-Border Commerce’s Future | PYMNTS.com | Digital & eCommerce | Scoop.it
With players like Google, Apple Pay, Samsung, and Alipay driving mobile payments around the world, merchants have a plethora of choices at their fingertips.
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E-commerce ou magasin : Le commerce hybride entre en phase de maturité

E-commerce ou magasin : Le commerce hybride entre en phase de maturité | Digital & eCommerce | Scoop.it
Le e-commerce connait une belle progression, mais une part majoritaire de Français cherche à tirer le meilleur parti du digital comme du point de vente.
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Marketing To Millennials - What, Where & Who? - 8MS Blog

Marketing To Millennials - What, Where & Who? - 8MS Blog | Digital & eCommerce | Scoop.it
Marketing to millennials - we look at the millennial demographic, where they spend their time online, and which brands are marketing to them well.
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Tendances et chiffres clés du digital

Tendances et chiffres clés du digital | Digital & eCommerce | Scoop.it
Comment être un acteur digital en ignorant les chiffres clés ? Toute action menant à la réussite doit s'appuyer sur des éléments chiffrés. Les grandes données tu maîtriseras, de grandes act
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E-santé: jusqu’où ira le Big Data pour nous soigner?

E-santé: jusqu’où ira le Big Data pour nous soigner? | Digital & eCommerce | Scoop.it
Depuis quelques années, l'usage des données s'est fortement développé dans le domaine du marketing, mais son développement bouleverse bien d'autres secteurs comme l'agriculture, le sport... Et l
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Et si la génération X prenait sa revanche numérique sur les digital natives ?

"Génération X (née entre 1960 et 1980), génération Y (ou génération "Internet" des années 80) et génération Z des années 2000... Trois...
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Commerçants foncez sur la e-réservation ! - Mon Client Digital

Commerçants foncez sur la e-réservation ! - Mon Client Digital | Digital & eCommerce | Scoop.it
La e-réservation est un service web-to-store très intéressant pour les magasins et encore peu exploité : découvrez pourquoi et comment le mettre en place
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Beacons are moving out of the pilot phase and helping retailers and marketers revolutionize in-store shopping

Beacons are moving out of the pilot phase and helping retailers and marketers revolutionize in-store shopping | Digital & eCommerce | Scoop.it
Beacons can be used to power indoor maps, payments services, and location-sensitive product catalogs.
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10 key trends in luxury retail - Luxury Daily - Columns

The luxury retail sector, in the course of the next three to five years, will be driven by 10 key trends geared to satisfying consumer needs, fueling spending and luring new clients.

The trends will affect existing customer relationships and the targeting of loyal brand enthusiasts, affecting content strategy and tactics, media planning and buying and sales efforts aimed at emerging customer groups.

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Pourquoi continuer à faire de l'email marketing | Comarketing-News

Pourquoi continuer à faire de l'email marketing | Comarketing-News | Digital & eCommerce | Scoop.it
A l'heure du social et de l'inbound marketing, l'agence Dicila  liste en infographie les raisons pour lesquels l'email reste un outil marketing primordial
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After Taking On Department Stores, Sephora Goes Digital

After Taking On Department Stores, Sephora Goes Digital | Digital & eCommerce | Scoop.it
The French beauty retailer has become one of the world's biggest sellers of high-end makeup and fragrances. From a new innovation lab in San Francisco, it plans to conquer the digital world.
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Livraison : ces start-up qui se positionnent sur le dernier kilomètre

Livraison : ces start-up qui se positionnent sur le dernier kilomètre | Digital & eCommerce | Scoop.it
Quand Colisweb et Deliver.ee s'insèrent dans les tunnels d'achat pour proposer les coursiers de leurs réseaux, Tok Tok Tok intègre le dernier kilomètre à des prestations d'achat délégué.
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Apple Pay Still Not Mobilizing Mobile Consumers | PYMNTS.com

Apple Pay Still Not Mobilizing Mobile Consumers | PYMNTS.com | Digital & eCommerce | Scoop.it
Elvis Presley and Apple Pay have two things in common: an ability to set the tastes of a generation of Americans, and a desperate need for "a little less
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How Sephora Wins At Omnichannel | PYMNTS.com

How Sephora Wins At Omnichannel | PYMNTS.com | Digital & eCommerce | Scoop.it
Beauty retailer Sephora was recently faced with a challenge: how to best market digital gifting to its consumers.
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