Disclaimer: I wear two hats, professionally speaking. With one hat, I write this blog and chair the MarTech conference series — both of which I try to run with a vendor-agnostic editorial viewpoint. However, with my other hat, I am also the co-founder and CTO of a marketing software company, ion interactive. While I rarely …
Les réseaux sociaux sont en train créer une petite révolution dans le monde de l'entreprise. De plus en plus de salariés et de dirigeants adhèrent à cette nouvelle forme de communication à différents fins. Les médias sociaux changent toutes nos habitudes de travail...
Comment offrir en magasin, ou toute autre surface indoor, une expérience client digitale fluide, sans rupture, avec des interactions automatiques et personnalisées entre une enseigne et son client ? Cette volonté, pour ne pas dire ce rêve, est en passe de devenir réalité grâce au déploiement annoncé massif des bornes Beacon.
Omnichannel is all about shifting from channel-centric to customer-centric – much more customer-centric than you are today. Knowing who your customers are and having a view of products and inventory across channels are the basic requirements to delivering exceptional customer experiences across channels and touch points.
The U.S. loses more money to card fraud than the rest of the world combined -- something that's mostly down to the magnetic stripes that make our cards incredibly hackable. Although more secure technologies are coming, they'll require time and money to adopt. But one kindly Canadian bank has a secure system that only needs a smartphone and a QR code.
The luxury retail sector, in the course of the next three to five years, will be driven by 10 key trends geared to satisfying consumer needs, fueling spending and luring new clients.
The trends will affect existing customer relationships and the targeting of loyal brand enthusiasts, affecting content strategy and tactics, media planning and buying and sales efforts aimed at emerging customer groups.
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