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Eveything related to new trends on digital and ecommerce
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9 Customer-Centric Marketing Lessons from Apple to Zappos « 9 INCH MARKETING

9 Customer-Centric Marketing Lessons from Apple to Zappos « 9 INCH MARKETING | Digital & eCommerce | Scoop.it

Via Eric_Determined / Eric Silverstein
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Lise Déchamps's curator insight, November 5, 2013 8:00 AM
Focus on the Customer – The customer is your most lucrative marketing asset. Take care of the ones in hand, as opposed to the thousands in the bush.Think Convenience for the Customer – It’s not about you as a brand. Think about the convenience of your customers first.
Eric_Determined / Eric Silverstein's comment, November 11, 2013 9:25 PM
Hi Arielle and Lise. Appreciate your input and comments, the focus is certainly on your customers first, as they are already familiar with your brand and could become advocates.
Andrew Man's curator insight, November 17, 2013 10:57 AM

The era of one size fits all is coming to an end, and so does its marketing. The mass of niches demand another approach. The way of word of mouth and its superpromoters.

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Ciblez Vos Clients Précisement avec les Buyer Personas

Ciblez Vos Clients Précisement avec les Buyer Personas | Digital & eCommerce | Scoop.it
Savez-vous vraiment qui sont vos clients ?

Avez-vous une image claire de votre marché ?

Une définition précise de votre marché est la clé de toute stratégie efficace.


Via Alexandre Kuhn, Pierre Lelong
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