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Rescooped by Pauline Esnavant from Comm.Pub.Digital.Trends.
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What consumers want from brands in 2014

What consumers want from brands in 2014 | Digital & E-reputation | Scoop.it

At the end of 2013, InSites Consulting (together with data collection partner GMI) asked consumers around the globe to share their 3 priorities for brands in 2014. It is clear that consumers want companies to offer them the best possible product/service (35%) and a great customer service (20%) above everything else. And to make that happen, they want companies to actively listen to their needs and wishes (16%). Second, being innovative (15%), eco-friendly (15%) and honest (14%) are greatly valued by the global consumer...


Via Jeff Domansky, Mathilde Lenormand
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Jeff Domansky's curator insight, February 3, 2014 9:36 AM

Useful insight for marketers. Recommended reading.

Rescooped by Pauline Esnavant from BI Revolution
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State of Digital Marketing 2014 [Infographic] - SocialTimes

State of Digital Marketing 2014 [Infographic] - SocialTimes | Digital & E-reputation | Scoop.it
A survey of 500 marketing pros found that while digital gets the most lip service, it receives only 1/4 of the budget.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 28, 2014 9:47 AM

Surprised to see ad budgets still 75% traditional meda, 25% digital. Should be other way around. Like turning a battleship. Love the "Have Generated Revenue from Social Media" stat as if anyone would know (lol).