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11 Ways to Zig When Everyone Else is Zagging in Social Media

11 Ways to Zig When Everyone Else is Zagging in Social Media | Digital Download | Scoop.it

Here are 11 social networking tips, tools and tricks designed to save an author's sanity and time while pulling in potential book buyers.

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The opportunity for Slow Media

The opportunity for Slow Media | Digital Download | Scoop.it
In June 2010, sci-fi writer Bruce Sterling posted to Wired’s “Beyond the Beyond” blog a manifesto for “Slow Media.” The “Slow Media Manifesto” was written by Sabria David, Jörg Blumtritt, and Benedikt Köhler, and for anyone made weary by the...
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Facebook to Remove Sponsored Results

Facebook is going to simplify their ad unit offerings. As part of that effort, Facebook is pulling the plug on it’s Sponsored results and focusing on the rollout of the Graph Search feature.
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Social media marketing and fries: How McDonald's monitors social chatter for brand success

Social media marketing and fries: How McDonald's monitors social chatter for brand success | Digital Download | Scoop.it

Social media monitoring has become a mainstream practice across almost every industry. Marketers evaluate web chatter in real time to create dynamic and timely social media content that adds to or sparks a conversation with new and existing followers.

 

It makes sense that brands would focus on data-inspired social media strategies: Pitney Bowes noted that 25 percent of surveyed respondents will put social insights to work in the near future, and a report from J.D. Power and Associates discovered that 87 percent of social users buy from brands they engage with positively online.

 

Social media monitoring can significantly enhance companies’ internet marketing campaigns, and brands that want to take their efforts to the next level should consider sharing audience-responsive content in real time. Take a page from McDonald’s content marketing menu.

 

Recently, eMarketer’s Debra Aho Williamson interviewed McDonald’s Director of Social Media Rick Wion about how the global fast-food brand adapts to the changing social media marketing world. Williamson discovered that McDonald’s uses social analytics to reach real-time marketing goals. Wion noted that the fast food company constantly tests and learns as it goes, putting together different marketing messages and evaluating responses before taking the next step. In essence, McDonald’s creates a choose-your-own adventure-like campaign and delivers ready-made content to take advantage of social chatter and trending topics....


Via Jeff Domansky, erinyasgar
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Michael's comment, September 26, 2013 2:47 AM
I think you found a great article here that explains the communications mix and its importance really well. I also like your insight as you picked up on some great points, especially the importance of adapting to change carefully rather than rushing and trying to be the first and failing.
Sam Wilkinson's comment, September 26, 2013 4:25 AM
I really like the concept of this article and the practices McDonalds implements (hardly surprising being such a successful company). Particularly, I like the idea or reevaluating goals and objectives while the campaign takes place as this presents opportunities where the company can market for different effect i.e boosting sales then focusing on bran loyalty.
Blake Holmes's comment, September 26, 2013 6:24 AM
This article was a great choice and again is useful for understanding the importance of social media and direct marketing. Being able to communicate effectively and efficiently with consumers is very important to ensure a business can enjoy a strong relationship with its consumers.
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Food Marketing with Pinterest - A Recipe for Food Branding Success!

Food Marketing with Pinterest - A Recipe for Food Branding Success! | Digital Download | Scoop.it
Pinterest has some distinct advantages for marketing Artisan, Local and Specialty food brands over other social media especially Facebook for staying current on trends.

Via Deepak Pershad, erinyasgar
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Forget Home: The iPhone becomes more social without Facebook

Forget Home: The iPhone becomes more social without Facebook | Digital Download | Scoop.it
Facebook has spent much of the last few months trying to convince you that the iPhone isn’t a truly “social” device, largely because its homescreen is dominated by applications instead of your friends’ status updates, photos, and disembodied heads…...
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Facebook Attempts to Gain Cool Points With Roll-out of Hashtags

Facebook Attempts to Gain Cool Points With Roll-out of Hashtags | Digital Download | Scoop.it
Rumors of Facebook hashtags began to circulate in March, but now that they’re finally here we will begin to see whether they enhance user experience and functionality on Facebook, or indicate that Facebook developers are losing their creative edge...
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Who's Sharing What: The state of social sharing in 2013

Who's Sharing What:  The state of social sharing in 2013 | Digital Download | Scoop.it

This infographic shows the latest trends in social sharing as the ecosystem gets busier and busier, and the extent that individuals share content within their social graphs.

 

'We tried to zoom out as much as possible for you to be able to see the whole picture: the state of social sharing in the beginning of 2013 and everything you need to know about its eight major players.'


Via Lauren Moss, erinyasgar
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5 Innovative Food Truck Social Media Marketing Campaigns | Mobile Cuisine Magazine - Gourmet Food Trucks, Carts & Street Food

5 Innovative Food Truck Social Media Marketing Campaigns | Mobile Cuisine Magazine - Gourmet Food Trucks, Carts & Street Food | Digital Download | Scoop.it
Fueled by demand for inexpensive, quick and delicious meals, gourmet food trucks have swept cities across the world, offering up specialties, such as grilled cheese sandwiches, tacos, pickles, cupcakes and meatballs.

Via Edible News, erinyasgar
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