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digital divide information
the difference between groups in the use of technology , digital literacy, technology literacy, information literacy, information gathering
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Rescooped by Bonnie Bracey Sutton from New Customer - Passenger Experience
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Navigating the new digital divide

Navigating the new digital divide | digital divide information | Scoop.it
Deloitte Digital's third digital influence study explores the widening divide between consumers' expectations and retailers' ability to deliver on them.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 14, 10:21 PM

Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015!


Deloitte shares valuable insight in this #infographic


#Mobile influence plays a critical role.


"Consumers usage of smartphones in-store for price checking declines by 30 percent since last year. Consumers are likely advancing in their sophistication - using mobile more often for inspiration and idea generation earlier in their shopping process, and not simply as price comparison vehicle."




Andria Younger's curator insight, May 15, 9:48 AM

Do you manage customers digital expectation?

Sue Walsh's curator insight, May 17, 7:36 PM

The divide certainly is widening ... however I propose that a new breed of digital entrepreneur (who gets the customer) is appearing ... and they are the ones starting to close the gap!!  

Rescooped by Bonnie Bracey Sutton from 21st Century skills of critical and creative thinking
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Social Media Strategy From Scratch. The Why, What and How?

Social Media Strategy From Scratch. The Why, What and How? | digital divide information | Scoop.it
Social media has become a key ingredient of business marketing. And it’s growing every day. No business, small or big, can afford not to be on it.

Via Alessandro Rea, Lynnette Van Dyke
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