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Digital divide and children
started with Jeremy Greenfield's (@JDGsaid) article in #DBW: When Growth in Children’s E-Books Hits the Poverty Line
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MediaPost Publications Gen Y: The Digital Divide Gets Deeper 04/18/2012

As marketing clichés go, few are as firmly embedded as Gen Y’s technological savvy, or their parents’ doltish inability to master the text message. But new research from McKinsey & Co. reveals that this divide is growing faster than many marketers realize, and that important insights about behavior, such as Gen Y’s greater willingness than those over 35 to pay for online content, are getting lost in conversations about technology...

 

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When Growth in Children’s E-Books Hits the Poverty Line | Digital Book World

When Growth in Children’s E-Books Hits the Poverty Line | Digital Book World | Digital divide and children | Scoop.it

@JDGsaid writes in #DBW: When it comes to digital revenue, children’s book publishers lag behind their peers in other areas of publishing. That may not change any time soon.

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