Digital Digest- Second Edition
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Retailers Focusing on Mobile, Email, Paid Search

Retailers Focusing on Mobile, Email, Paid Search | Digital Digest- Second Edition | Scoop.it

The device is different but the methods are familiar. A new survey from Shop.org shows that retailers are shifting their focus--and their marketing dollars--to mobile, but are using well-known methods in doing so: email and paid search.


According to the survey, “The State of Online Retailing Online 2013: Marketing & Merchandising,” conducted in conjunction with global research and advisory firm Forrester Research Inc., 87 percent of online retailers already have or plan to implement mobile email marketing  in 2013.

A total of 71 percent will use paid search for smartphones while 73 percent will do so for tablet computers.


“Email has always been one of most effective customer retention vehicles in the market, so it’s no surprise to see retailers investing to make email engaging and relevant for the increasingly mobile consumer,” said Shop.org Executive Director Vicki Cantrell.


According to the survey, 28 percent of emails sent to customers are first opened on a smartphone; that number increases to 42 percent for small retailers....more

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Retail Salespeople Must Evolve With Mobile to Stay Relevant

Retail Salespeople Must Evolve With Mobile to Stay Relevant | Digital Digest- Second Edition | Scoop.it

As mobile applications and sites increasingly fill each and every need of shoppers, do retail salespeople need to worry about their jobs? Experts seem to think there is no need for concern, only change.


Shoppers can now check if an item is in stock, locate a product on mobile maps of stores, scan items for prices and purchase items, all from their mobile devices. Some may question what is actually left for the salesperson to do, but in fact, the job is simply evolving.


“While mobile apps have become an extremely useful tool for consumers to find the information they need, they cannot replace the human interactions people experience with helpful salespeople in store,” said Carin van Vuuren, chief marketing officer of Usablenet, New York....more

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Nordstrom, Saks Most Digitally Adept Luxury Retailers: L2 Think Tank Research

Nordstrom, Saks Most Digitally Adept Luxury Retailers: L2 Think Tank Research | Digital Digest- Second Edition | Scoop.it

Department stores Nordstrom and Saks Fifth Avenue are ranked as the most digitally progressive retailers because of their large size and ecommerce options, according to a new report from L2 Think Tank.


The “Digital IQ Index: Department Stores 2013″ examines the digital competence of global department stores and finds that the larger the store, the more effective its digital strategies. With U.S. department store sales expected to decline 12 percent in 2013 and European department stores leashed to an expected 1.3 percent growth through 2015, the clarion call for enhancing digital tactics is urgent....more

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Bell & Ross Aims for M-Commerce via QR Codes

Bell & Ross Aims for M-Commerce via QR Codes | Digital Digest- Second Edition | Scoop.it

Watchmaker Bell & Ross is taking its print advertisement to the next level by placing a QR code on the page to allow consumers who are interested in the product to find more information and purchase products from their mobile devices.


The latest Bell & Ross ad for its WWI Chronographe Monopoussoir with a QR code is found in the July 2013 issue of Robb Report. The QR code takes consumers to a mobile-optimized site where they can learn more about the timepieces and make purchases....more

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The State Of The Chinese Economy In One Chart Of Luxury Watch Sales. Not Good!

The State Of The Chinese Economy In One Chart Of Luxury Watch Sales. Not Good! | Digital Digest- Second Edition | Scoop.it

Swiss watches have been pretty hard. Back in May China said it would cut import taxes on Swiss watched by 60% over 10 years after the two nations sign a free-trade agreement.

In a new report, Deutsche Bank's Francesca Di Pasquantonio writes that "de-stocking in China is not yet over."


The results of our analysis suggest that while globally exports should hold up reasonably well in a normalizing demand environment, we see de-stocking in China as not yet over, and in light of still poor sell-out indications in Q2 provided by industry players, we do not see a pick-up in supply to that region in the short term....more


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Entry-level Products Attract Future High-end Luxury Consumers

Entry-level Products Attract Future High-end Luxury Consumers | Digital Digest- Second Edition | Scoop.it

Entry-level products such as beauty items and fragrances can help luxury brands establish life-long connections with consumers at a young age.

Since it is imperative that luxury brands gain younger consumers to survive, having entry-level products for younger, not-yet-affluent consumers can be a good way to introduce them to a brand.


However, luxury brands cannot forget their core audience when promoting entry-level products to avoid losing loyal customers and devaluing their brand....more

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Making The Best Of A Digital Situation: What Luxury Brands Can Do To Catch Up Online

Making The Best Of A Digital Situation: What Luxury Brands Can Do To Catch Up Online | Digital Digest- Second Edition | Scoop.it

A wide range of mainstream brands and sample sale sites are outpacing their luxury counterparts in the adoption of technology – and in turn, are creating a widening gap that luxury brands will need to address.


Luxury brands have been particularly challenged to provide a truly “white glove” online experience. While the online interface can be slick, glossy, premium and elegant, at the end of the day, the consumer is still sitting at a computer or balancing a tablet on her lap.


Part of the allure of the luxury lifestyle lies in the elevated human-to-human experience, the special customer service and the care and careful attention to detail that luxury brands exhibit. And these are all things that, despite best efforts, cannot yet be replicated by a machine....more

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Do Bricks-and-Mortar Stores Matter in Digital Era?

Physical retail has become more challenging – that much is certain. Maintaining profitability in an industry rife with online competition and in-store product researching has become a challenge paramount to long-term success.


In the music and entertainment and consumer electronics industry, online mass merchants have made the market smaller for retailers such as Best Buy and Barnes & Noble. These two industries are likely the most negatively impacted from online sales.


However, music and entertainment products are mostly available in a virtual form – e-reader books and MP3s – and consumer electronics are repeatedly tested in the store and bought online....more

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Google Developing a Smart Watch to Challenge Apple

Google Developing a Smart Watch to Challenge Apple | Digital Digest- Second Edition | Scoop.it

When rumors surfaced that Apple was developing a smart watch all of the big players jumped into the fray. WSJ reports that Google is developing a smart watch to follow to its smart glasses.


According to Bloomberg around 1.2 million smart watches will be sold in 2013, generating $370 million in sales and ABI Research estimated in May that sales could jump more than 20-fold by 2015.....more

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Omni-Channel Retail: A Roadmap to Execution

Omni-Channel Retail: A Roadmap to Execution | Digital Digest- Second Edition | Scoop.it

Ready, set, buzzword: omni-channel. Let’s say it again. Omni. Channel. Perhaps if we repeat the words enough times, we can dilute their power.


There is no article about the future of retail, nor discussion about the industry’s direction and, I have it on good authority, nary a retailer’s internal strategy meeting in which the phrase doesn’t receive lip service appropriate to the holy grail itself. I’ve got some unfortunate news. According to the Wall Street Journal, the truly omni-channel retailer is still the stuff of legend....more

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Wearable Computing: From Fitness Bands, Smart Eyewear & Smart Watches, A New Mobile Market Takes Shape

Wearable Computing: From Fitness Bands, Smart Eyewear & Smart Watches, A New Mobile Market Takes Shape | Digital Digest- Second Edition | Scoop.it

They will become a kind of complement to smartphones, paired via Bluetooth and apps. They will add new features and conveniences that weren’t possible before.

 

But wearables won’t just complement smartphones. What is perhaps most intriguing about them is that they will serve new purposes too. Because they are designed to be worn close to the body, they’re ideal for monitoring our vital signs and health. 


They’ll track how active we are, our sleep quality, how many steps we take during the day. Consumers of all sorts — fitness buffs, dieters, and the elderly — will come to rely on them.  Or will they? ......more


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How Mobile Trends Are Shaping E-commerce [infographic]

How Mobile Trends Are Shaping E-commerce [infographic] | Digital Digest- Second Edition | Scoop.it

How often do you use your smartphone to peruse a website? According to a recent survey, over the course of the past year visits to leading ecommerce websites from consumers' mobile devices have skyrocketed. And the battle for smartphone supremacy is intensifying.


The infographic below illustrates the direction in which the mobile commerce is headed, and shows the race between iPhone and Android.


Digital marketing technology company Monetate issued the report from which this information is extracted. The report analyzed more than 100 million online shopping experiences to come up with the data below.....more

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