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Digital_Debbie Social Media Monitoring
Let's talk consumer engagement in the pharmaceutical space.
Curated by Deb Nevins
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Rescooped by Deb Nevins from Pharma Communication & Social Media
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New game app improves adherence among diabetes patients, study finds | Drug Store News

SANTA CLARA, Calif. — A new mobile game app designed by CyberDoctor showed improvements in medication adherence, diet and exercise in diabetes patients, according to a study. The company said that breakthrough clinical trial results for the game, called PatientPartner," documented for the first time the effectiveness of a story-driven game in changing health behavior and biomarkers. The study was conducted among 100 nonadherence patients at Hershey, Pa.-based Pinnacle Health Systems and presented at the Health2.0 Conference Wednesday in Santa Clara, Calif. According to the study, medication adherence among patients using the game increased from 58% to 95%, equivalent to three additional days of adherence per week. Meanwhile, diet and exercise adherence respectively increased by 24% and 14%, all contributing to a decrease in blood sugar levels from 10.7% to 9.7%.
Via Dinesh Chindarkar
Deb Nevins's insight:
Tested patient adherence app improves diabetes outcomes. Behavior change made easy. Great job @cyberdoctor
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Rescooped by Deb Nevins from Pharma Communication & Social Media
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Smartwatches may fail -- but wearables won't

Smartwatches may fail -- but wearables won't | Digital_Debbie Social Media Monitoring | Scoop.it
For all the hype, smartwatches as we're thinking of them will likely fail. (...) Smart watches could be hugely successful, if we change our expectations. We need to change the conversation and address the whole notion of wearable devices in general. We shouldn’t look at duplication in functions worn on another part of your body. Rather, if I look at wearable devices as part of a personal sensor network and not just a remote window to my phone, that would have far greater value and one I’d be willing to pay for.
Via Tictrac, Olivier Janin, Jérôme Buisson, Dinesh Chindarkar
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Pharma: Leadership is the most decisive factor for a digital program’s success or failure.

Pharma: Leadership is the most decisive factor for a digital program’s success or failure. | Digital_Debbie Social Media Monitoring | Scoop.it
According to McKinsey Global Survey results executives most often attribute the success of digital programs to managerial factors—senior management’s interest and attention, internal leadership, good...
Via Olivier Delannoy
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The future of health apps: Personalized advice combining your diet, sleep pattern and fitness regime | Digital Lab Blog

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Social Media Do’s and Don’t's for Digital Health Marketers

Social Media Do’s and Don’t's for Digital Health Marketers | Digital_Debbie Social Media Monitoring | Scoop.it
Follow these social media do's and don't's to boost your digital health marketing effectiveness. (RT @CegedimRM: Social Media Do’s and Don’t's for Digital Health Marketers from @mHealthMarketer.
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Gadget MYO – Gesture Control Armband | Wearable Technologies

Deb Nevins's insight:

Wearable Technologies. Who needs a Kinect?

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How to Create the Best Social Media Presence for Your Small Business | Propel Marketing Blog

How to Create the Best Social Media Presence for Your Small Business | Propel Marketing Blog | Digital_Debbie Social Media Monitoring | Scoop.it
Major companies, like Starbucks, understand that not all social networks are created equal and different networks reach different audiences in very different ways.
Deb Nevins's insight:
Which social media network are you on? Are you reaching the right audience?
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10 Smart Things Said By Smart People

10 Smart Things Said By Smart People | Digital_Debbie Social Media Monitoring | Scoop.it
Fast Company held a gathering of entrepreneurs, CEOs and those interested in business, media and technology at Terminal 5 in New York this week.
Deb Nevins's insight:
These are actually funny quotes, in a way, nothing inspiring.
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5 Reasons Google Glass Represents the Future of Computing | Top5.com

5 Reasons Google Glass Represents the Future of Computing | Top5.com | Digital_Debbie Social Media Monitoring | Scoop.it
Google has officially made its move into wearable computing.
Deb Nevins's insight:
I have my concerns about something that partially obstructs your vision as well but believe within 5 years devices like Google glass will be common place and our brains will have figured out how to manage with this small inconvenience. The possibilities are endless and wearable technology is the next trend marketers need to understand to continue to grow their business.
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Rescooped by Deb Nevins from Healthcare Social Media News
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LinkedIn Surpasses One Million Doctors and Nurses in the U.S.

LinkedIn Surpasses One Million Doctors and Nurses in the U.S. | Digital_Debbie Social Media Monitoring | Scoop.it
As a data analytics professional at LinkedIn, I’m passionate about using data to change people’s lives.  And as a former neurosurgeon, I’m passionate about saving lives too. Today I get to talk a little bit about both.

Via Lionel Reichardt / le Pharmageek, Dean Berg
Deb Nevins's insight:

Is this our next media buy?

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AttractiveHealthcare's curator insight, April 11, 2013 10:25 AM

And a very intersting way of using LinkedIn

Sven Awege's curator insight, April 12, 2013 3:02 AM

Great to highlight where the fish are!

Helps the Pharma marketers develop integrated campaigns, possibly building linkedIn groups (not just spamming ads on HCP), linked to portals and why not even partner with third parties for content ("Innovations in Health" by Philips is a great example).

Denis Granger's curator insight, April 13, 2013 6:05 AM

In Europe soon it will be the 1st professional network.

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5 inspiring lessons from SXSW from David Sealey

5 inspiring lessons from SXSW from David Sealey | Digital_Debbie Social Media Monitoring | Scoop.it
SXSW provides plenty of insight and inspiration.
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Social Media Marketing - 10 Inspiring Infographics | Jeffbullas's Blog

Social Media Marketing - 10 Inspiring Infographics | Jeffbullas's Blog | Digital_Debbie Social Media Monitoring | Scoop.it
In 2011 social media marketing continued to make its impact. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn't die.
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Why we often can’t self-disrupt

Why we often can’t self-disrupt | Digital_Debbie Social Media Monitoring | Scoop.it
In the past few days I enjoyed listening to a webinar by Clayton Christensen and Max Wessel for the Forum for Growth and Innovation, a Harvard Business School research centre initiative. The Forum...
Deb Nevins's insight:
The idea of disruptive innovation is one that I think many marketers should consider. We can't all play at the top of the pyramid.
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Dear companies, 9/11 is not a social media marketing moment | SmartPlanet

Dear companies, 9/11 is not a social media marketing moment | SmartPlanet | Digital_Debbie Social Media Monitoring | Scoop.it
Tying a marketing message to the anniversary of the Sept. 11 terrorist attacks is not innovative or smart.
Deb Nevins's insight:
I agree, this type of marketing shows little or no empathy for the victims of this tragedy. It may have something to do with younger creatives that did not experience 9/11 like the 30+ set. Media today is all about being disruptive and shocking but I wouldn't go here.
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Consumers are ready for a complete mobile health solution

Consumers are ready for a complete mobile health solution | Digital_Debbie Social Media Monitoring | Scoop.it
From wearable fitness-trackers to sleep-monitoring applications, mobile is the place to go for those looking to improve their health and well-being. But the persistent lack of interoperability among today’s leading and emerging mobile health technologies has resulted in widespread frustration. With simplicity at the core of the mobile revolution, it’s easy to understand why so many mobile device owners are irked by solutions that don’t share data to provide a complete 24/7 mobile health platform. People want these products to be capable of monitoring conditions, finding problems, recommending actions, and solving problems from sunrise to sunset. If you think that sounds far-fetched, consider this: all of the resources consumers need to enjoy such an all-inclusive mHealth (mobile health) program already exist. But their respective makers haven’t yet played nicely together. And with these apps and devices operating independently of one another, fitness-minded consumers have struggled to piecemeal their mobile health solutions into a technological tapestry that makes sense.
Via Dinesh Chindarkar
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Monotasking Is The New Multitasking

Monotasking Is The New Multitasking | Digital_Debbie Social Media Monitoring | Scoop.it
How can you get anything done when your tasks turn into competing preoccupations In this age of distraction it's all about monotasking. Here are six...
Deb Nevins's insight:
I would love it if mono-tasking took over the business world again. I have been in so many meetings where you look around and everyone has their eyes on their electronics. You have to wonder, what's the point of this meeting?
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Consumers Want Pharma and Healthcare Companies to Participate on Social Media

Consumers Want Pharma and Healthcare Companies to Participate on Social Media | Digital_Debbie Social Media Monitoring | Scoop.it
At last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company...
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Why Google+ is becoming a necessary social media channel for marketers

Why Google+ is becoming a necessary social media channel for marketers | Digital_Debbie Social Media Monitoring | Scoop.it
The service has evolved to offer a growing user base, unique functionality and interconnectivity with other Google services, says Chris Mead (Why Google+ is becoming a necessary social media channel for marketers http://t.co/UzKKR9LieY)...
Deb Nevins's insight:
Interesting article on the growth of google+ and how it is the second largest social network.
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The Imminent Shift from Social to Digital Engag...

The Imminent Shift from Social to Digital Engag... | Digital_Debbie Social Media Monitoring | Scoop.it
How do you define engagement? No matter how you define it, engagement is something that we most likely underestimate.
Deb Nevins's insight:
Good insight on how the customer journey has changed and why you need someone who can think beyond their own function to manage the new customer journey.
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Wanted: A Few Good Women and Men to Serve as Presidential Innovation Fellows | The White House

Wanted: A Few Good Women and Men to Serve as Presidential Innovation Fellows | The White House | Digital_Debbie Social Media Monitoring | Scoop.it
A new initiative will bring top innovators from outside government for focused “tours of duty” with our best federal innovators on game-changing projects (Awesome program - Wanted: A Few Good Women and Men to Serve as Presidential Innovation Fellows...
Deb Nevins's insight:
Want a chance to work with the White House on some innovative programs. Look no further.
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Infographic: social media use by gender, age and network

Infographic: social media use by gender, age and network | Digital_Debbie Social Media Monitoring | Scoop.it
Pew Internet released a study back in February entitled, “The Demographics of Social Media Users” which keyed into the social media use by gender, age and network (and ethnicity).
Deb Nevins's insight:
This is not new data but worthy of a scoop nonetheless.
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Why You Should Test Your App On Drunk People | Fast Company | Business + Innovation

Why You Should Test Your App On Drunk People | Fast Company | Business + Innovation | Digital_Debbie Social Media Monitoring | Scoop.it
Remember Bump the contactsharing app Its changed a lotlargely due to testing conducted at bars. This round's on founder Dave Lieb.
Deb Nevins's insight:
Would love to test this out in the Pharma space. We need to take our apps out in to the real world. No more scheduled market research in a closed environment. Lets get real.
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8 Random Celebrities Who Are Getting Google Glass

8 Random Celebrities Who Are Getting Google Glass | Digital_Debbie Social Media Monitoring | Scoop.it
When Google started its Glass-giving spree, it picked out some odd picks. It got so bad that some of those offers got pulled. But you can bet these celebrity winners will get their copies.
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Ford Social Media Guidelines

We have advised our personnel to observe these guidelines when participating in an online conversation regarding Ford or the automotive industry. These are a summary of our ethical policies.
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Pink Glove Dance Infographic

Pink Glove Dance Infographic | Digital_Debbie Social Media Monitoring | Scoop.it
I've written previously about the Pink Glove Dance Video Competition. It has truly become a phenomenon within the healthcare industry. For me, it has hit very close to home with my client, Lexingto...
Deb Nevins's insight:

This is an impressive campaign that started because a small group of people wanted to raise awareness for Breast Cancer. It has since gone viral and raised over a million dollars for Breast Cancer.

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