Here is my monthly, running tally of how many people are using some of the top social media updated for March 2013.. ((March 2013) How Many People Use the Top Social Media, Apps & Services?
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Let's talk consumer engagement in the pharmaceutical space.
Curated by
Deb Nevins
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Scooped by Deb Nevins onto Digital_Debbie Social Media Monitoring |
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How do you define engagement? No matter how you define it, engagement is something that we most likely underestimate.
Deb Nevins's insight:
Good insight on how the customer journey has changed and why you need someone who can think beyond their own function to manage the new customer journey.
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A new initiative will bring top innovators from outside government for focused “tours of duty” with our best federal innovators on game-changing projects (Awesome program - Wanted: A Few Good Women and Men to Serve as Presidential Innovation Fellows...
Deb Nevins's insight:
Want a chance to work with the White House on some innovative programs. Look no further.
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Pew Internet released a study back in February entitled, “The Demographics of Social Media Users” which keyed into the social media use by gender, age and network (and ethnicity).
Deb Nevins's insight:
This is not new data but worthy of a scoop nonetheless.
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Remember Bump the contactsharing app Its changed a lotlargely due to testing conducted at bars. This round's on founder Dave Lieb.
Deb Nevins's insight:
Would love to test this out in the Pharma space. We need to take our apps out in to the real world. No more scheduled market research in a closed environment. Lets get real.
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When Google started its Glass-giving spree, it picked out some odd picks. It got so bad that some of those offers got pulled. But you can bet these celebrity winners will get their copies.
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We have advised our personnel to observe these guidelines when participating in an online conversation regarding Ford or the automotive industry. These are a summary of our ethical policies.
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I've written previously about the Pink Glove Dance Video Competition. It has truly become a phenomenon within the healthcare industry. For me, it has hit very close to home with my client, Lexingto...
Deb Nevins's insight:
This is an impressive campaign that started because a small group of people wanted to raise awareness for Breast Cancer. It has since gone viral and raised over a million dollars for Breast Cancer. Delete the scoop?
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Researchers created an adaptive system with humanoid robot NAO to help children with autism develop basic social skills.
Deb Nevins's insight:
I'm inspired by the advances in technology and the novel ways which have been found to treat disorders.
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This flowchart by the United States Air Force serves as a good baseline for social media interaction and for dealing with pesky and potentially harmfu (A flowchart for not feeding the trolls http://t.co/VVmwMyql6M)...
Deb Nevins's insight:
I love that the government took the time to put together a social media response plan. Nice one USAF.
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Trends can be useful to ensure that you are ahead of the competition and maintain your competitive edge.
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47% of people that use social media sites do so from their mobiles and 4 out of every 10 smartphone users will have a social network application, the most
Deb Nevins's insight:
Love the infographic that can make you rethink your mobile social media use.
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Six years ago, I began a love affair with the potential that social media could offer. While I’d been online for much longer, meandering from blogging to forums and gaming, it was only when I started really getting into what MySpace, Facebook and Twitter offered that I saw something bigger than just talking about random stuff. I saw the opportunity for everyone to truly have a platform to share from. I saw the opportunity for business to both understand and connect better with their audience.
Deb Nevins's insight:
I liked this article because it put out there what many of us already know; there are a lot of people jumping on bandwagons out there. To do social right, you need to keep it real.
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Walmart started using big data even before the term big data became known in the industry and in 2012 they moved from an experiential 10-node Hadoop cluster to a 250-node Hadoop cluster.
Deb Nevins's insight:
Talk about understanding your customer. Interesting article about how Walmart is using big data.
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Major companies, like Starbucks, understand that not all social networks are created equal and different networks reach different audiences in very different ways.
Deb Nevins's insight:
Which social media network are you on? Are you reaching the right audience?
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Fast Company held a gathering of entrepreneurs, CEOs and those interested in business, media and technology at Terminal 5 in New York this week.
Deb Nevins's insight:
These are actually funny quotes, in a way, nothing inspiring.
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Google has officially made its move into wearable computing.
Deb Nevins's insight:
I have my concerns about something that partially obstructs your vision as well but believe within 5 years devices like Google glass will be common place and our brains will have figured out how to manage with this small inconvenience. The possibilities are endless and wearable technology is the next trend marketers need to understand to continue to grow their business.
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As a data analytics professional at LinkedIn, I’m passionate about using data to change people’s lives. And as a former neurosurgeon, I’m passionate about saving lives too. Today I get to talk a little bit about both. Via Lionel Reichardt / le Pharmageek, Dean Berg
Deb Nevins's insight:
Is this our next media buy? 
AttractiveHealthcare's curator insight,
April 11, 10:25 AM
And a very intersting way of using LinkedIn 
Sven Awege's curator insight,
April 12, 3:02 AM
Great to highlight where the fish are! Helps the Pharma marketers develop integrated campaigns, possibly building linkedIn groups (not just spamming ads on HCP), linked to portals and why not even partner with third parties for content ("Innovations in Health" by Philips is a great example). 
Denis Granger's curator insight,
April 13, 6:05 AM
In Europe soon it will be the 1st professional network. Delete the scoop?
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SXSW provides plenty of insight and inspiration.
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In 2011 social media marketing continued to make its impact. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn't die.
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In the past few days I enjoyed listening to a webinar by Clayton Christensen and Max Wessel for the Forum for Growth and Innovation, a Harvard Business School research centre initiative. The Forum...
Deb Nevins's insight:
The idea of disruptive innovation is one that I think many marketers should consider. We can't all play at the top of the pyramid.
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How will Google Glass work? Looking at what's been revealed so far and current head-mounted displays, a picture begins to form. (Google Glass and the Future of Head-Mounted Displays: Google Glass is arguably the most exciting innovation in...
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Facebook announced the addition of hashtags; whats a #hashtag and what are best practices for using hashtags in social media (Social Media Strategy: How To Effectively Use #Hashtag Best Practices http://t.co/qsyP7pJC3Y)...
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It's a ridiculous waste of money. ; (The cutting truth !! Why I will never ever hire a social media expert http://t.co/nnWaie0MKa)
Deb Nevins's insight:
Great marketing is about knowing your customers and developing content that us relevant, resonates and available to them wherever and whenever they want. You don't need a social media expert to tell you that.
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Here is my monthly, running tally of how many people are using some of the top social media updated for March 2013.. ((March 2013) How Many People Use the Top Social Media, Apps & Services?
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Just one question. Are you happy?
Deb Nevins's insight:
This is so true. There are trade offs in everything we do but the question remains, are the trade offs worth your happiness?
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