Should the introduction of social media in search affect your Google search engine ranking?
"Between Google+ and Microsoft’s integration of Facebook into Bing, it seems that big brands’ product teams believe social search is the way of the future.
Since day one, Google has strived for relevance in its PageRank algorithm. But what is relevant to one person might not matter to another. As a result, Google has attempted to filter and curate the search results we see based on what knowledge it can ascertain from us.
The idea is that the more it knows about us, the better it can serve us. Will the introduction of social media in search improve search, or does it run the risk of making it worse"?
Read More: http://sproutsocial.com/insights/2012/07/social-media-google-seo/
Via Antonino Militello