Producing high-quality content to attract and engage your audience is the best, most authentic way to nurture the relationship. Depending on your goals, you might produce e-books, white papers, articles and infographics—each of which serves a particular purpose. But no matter what type of content you produce, you might be overlooking a valuable component of the marketing mix: micro-content.
This bite-size content can be distributed through a variety of platforms to help extend your...
Readers of the iMedicalApps forums will have seen that Evernote was rated particularly highly by a number of commenters when asked ‘How do you use mobile technology to help with your studies’. As a result of this, I was encouraged to try Evernote out for an extended period and see what impact it could make upon …
According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.
Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We've pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently. Continue reading →
A Japanese news-recommendation app called SmartNews that mines Twitter for topical content has raised $36 million and says it plans to use those funds to expand into North America and take on Flipboard
A class from Ohio University's social media certificate program called Content Curation skyped with the CEO & Co-Founder of Scoop.it, a social curation site. Students live-tweeted to capture the advice and inspiration from Scoop.it CEO & Co-Founder, uillaume Decugis.
Ibrar Bhatt writes: "Digital curation therefore is not just about finding relevant material, although that is a significant part of it, but is also about creating a specific and unique experience by utilising the resulting materials which then become contextualised within a new space. A curator, therefore, whether she is a journalist-by-proxy such as Popova or a student completing an assignment in a classroom, not only collects and interprets, but also creates a new experience with it. In this respect, curation is a process of problem solving, re-assembling,re-creating, and stewardship of other people’s writing."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.