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Here is a great example of how the spontaneous content curation efforts by individual users of a marketplace can provide significant benefits both to the marketplace sellers as well to all buyers.
On ThemeForest, which is one of the largest and best catalogues of web site themes and designs, you can find an endless number of curated collections of templates, image sets, presentation decks and others resources (like video footage or soundtracks) for publishing quality content on the web. In fact, there are so many of them that the main problem for whoever goes to shop there, is the time needed to search and find what may best fit his needs.
But thanks to a community feature called "collections", any registered user can collect and organize individual themes found on ThemeForest into individual collections which can be shared with everyone publicly (or kept private).
Here some great examples:
The ensuing benefit for the users of the marketplace is the ability to find more rapidly valuable items within the ocean of options available.
As a consequence also whoever runs Themeforest benefits from more sales and less time spent by new buyers in finding what they are looking for.
But there's more.
Since ThemeForest is part of a larger network of design resources that includes video assets (VideoHive), graphic resources (Graphic River), design apps (CodeCanyon) and several others, the collections can and do often include assets coming from the other sites of the network facilitating serendpitous discovery for buyers of other useful products.
Finally, individual merchants selling on the Envato network can curate their own collections showcasing their best work according to specific uses and applications.
A great example of how curation can significantly help online sales in situations where there is a very large number of products or services on sale.
Check it out now: http://themeforest.net/collections
As a ThemeForest user, I totally understand how difficult is has been to find the right design from so many wonderful options. Applying curation to this process seems like a natural extension. Look forward to using the site much more in the future.