Robin Good: Among the five digital trends presently shaping the consumer experience economy, according to Macala Wright who first wrote about this on Mashable, there is one that has as its key objective the reduction of "information noise", distractions and approaches to digital communication that make it harder to grasp and understand a message or to complete a key task one is after.
It reads like there is more to information curation than people scanning feeds and selecting relevant items to write about.
From the original article I have extracted a few passages: "Calm technology refers to applications that cut down on the digital noise of high-volume data to show the user only enough information that he or she needs to complete a task.
<- i like this 'calm technology' thinking
Via Robin Good, Gerrit Visser, Abel Revoredo