Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Digital Culture | Scoop.it

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial

 

In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?

 

What caught my attention:

 

**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications

 

The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.

 

**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.

 

**Have you purchase anything through Facebook? I have not.

 

So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.

 

The main points here are:

 

**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies

 

**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features

 

****Brands are not asking for a sale. 49% never include calls to action in messages

 

**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts

 

**(Even though we know most people “Like” brands to get access to them) -

 

**65% of the brands only share their own content

 

 

**91% do not use premium social media management tools and rely mostly on  free solutions

 

**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.

 

**Are you already selling your products on Facebook?

 

**Are you planning to do so?

 

**Or from the consumer side, are you making purchases on social platforms like Facebook?

 

Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]

 

Read full article here: [http://bit.ly/ya5tFD]


Via janlgordon