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All things connected...everything happening as we enter the Digital Era and hook up to the Global Village.
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Social Media ROI? You're Doing it Wrong

Social Media ROI? You're Doing it Wrong | Digital Culture | Scoop.it
Social ROI is one of those terms that drives social marketers crazy, and for good reason. But what you think you know about Social ROI might hurt you.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 2, 2016 12:37 AM

I agree with Kevin Shively. We look at social media ROI the wrong way. We put the cart before the horses with our strategies. 

 

Not only do we need attribution, but we also have to understand the buyer's journey.

 

An interesting article!

Alex Rich's curator insight, June 2, 2016 1:25 PM
W
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Wow... just when I thought I was close to mastery :(
... check out these timely tips...
 
Alex Rich's curator insight, June 2, 2016 1:28 PM
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Finally... a few tips about a successful strategy...

 
Rescooped by nukem777 from Curation, Social Business and Beyond
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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Digital Culture | Scoop.it

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial

 

In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?

 

What caught my attention:

 

**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications

 

The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.

 

**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.

 

**Have you purchase anything through Facebook? I have not.

 

So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.

 

The main points here are:

 

**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies

 

**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features

 

****Brands are not asking for a sale. 49% never include calls to action in messages

 

**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts

 

**(Even though we know most people “Like” brands to get access to them) -

 

**65% of the brands only share their own content

 

 

**91% do not use premium social media management tools and rely mostly on  free solutions

 

**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.

 

**Are you already selling your products on Facebook?

 

**Are you planning to do so?

 

**Or from the consumer side, are you making purchases on social platforms like Facebook?

 

Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]

 

Read full article here: [http://bit.ly/ya5tFD]


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How to Create Social Media Goals | Sprout Social

How to Create Social Media Goals | Sprout Social | Digital Culture | Scoop.it
To ensure you meet your social media goals, it's important to know what metrics you want to follow.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 27, 2016 10:26 PM

SMART goals will give you ROI. It's possible. 


How? 


Read this excellent post written by Dominique Jackson. Being in plain English will certainly makes it even more enjoyable. 

moncef dadoun's curator insight, March 1, 2016 5:37 PM

SMART goals will give you ROI. It's possible. 


How? 


Read this excellent post written by Dominique Jackson. Being in plain English will certainly makes it even more enjoyable. 

Anna Morgan's curator insight, March 2, 2016 6:55 PM

SMART goals will give you ROI. It's possible. 


How? 


Read this excellent post written by Dominique Jackson. Being in plain English will certainly makes it even more enjoyable.