Think about your current customer service efforts: perhaps you have a phone representative or email contact listed on your website. For today’s active online consumers, this will not be enough. The key to customer service is when multiple points of contact are set in place to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer’s expectation.
When you consider contemporary customer service, social media has become the star of the show. With brands directly connected to their fans through Facebook and Twitter, a new company + consumer relationship has truly taken off. It’s time to take your social media to new heights and deliver digital service to your consumer that is out of this world.
While social media provides a medium for public relations, marketing and advertising, these networks also heavily involve customer service, customer relationship management, sales, operations, human resources, plus research and development. At the forefront of all digital communication, social media does much more than just advertise. Realistically, there is no way to successfully leverage these networks if your strategy only includes marketing.
With millions of users tweeting and commenting about products they use or brands they love, develop a social media customer service plan for your business around what fans are saying. Whether that means a positive comment on Facebook, a fabulous review on Yelp, or re-tweet from an A-list celebrity, when consumers are sharing their experience, take note. What is key about the relationship with social media and consumers is that when integrated correctly, these networks open opportunities to positively boost the overall customer experience.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.