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The Very, Very Many Varieties of Beer [Infographic] | Daily Infographic

The Very, Very Many Varieties of Beer [Infographic] | Daily Infographic | Digital Culture Assessment ! | Scoop.it

...As you can see from this map, beer comes in many subtle varieties including one big divide – Lagers and Ales. I believe that what separates the lagers from the ales aside from taste alone is in the temperature at which it is fermented and conditioned. With Lagers you get your Bocks and Pilsners and Light beers. Ales are brewed at room temperature and produce your IPA’s, Stouts, and Lambic beers. Although I still haven’t tried my brew yet (I just added the sugar/alcohol content about a week ago so it’s needs to carbonate), I’m ecstatic about getting that stuff in my belly. mmmm. Next up on the brew list is an Oatmeal Stout....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 30, 2013 4:01 PM

Here's a tasty bit of content marketing...

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SABMiller: Beer at the bottom of the pyramid

SABMiller: Beer at the bottom of the pyramid | Digital Culture Assessment ! | Scoop.it

SABMIller is making beer from African crops sorghum and cassava, to compete with home-brewed beer and support local farmers.

 

In the developed world, brewing giant SABMiller, whose global brands include Miller, Peroni, Grolsch and Pilsner Urquell, competes with the even bigger brewing giant Anheuser-Busch InBev, which owns Budweiser, Beck’s, Stella Artois and Michelob. They’re the Pepsi and Coke of beer, which, by the way, is the world’s third most popular drink, after water and tea.But in Africa, SABMiller’s biggest competitor is the guy (or gal) who makes beer at home. That’s a big reason why the company, which had revenues of $28 billion last year, recently began selling Impala, a beer made from cassava, in Mozambique. Similarly, for about a decade, SABMiller has been selling Eagle Lager, a beer brewed with sorghum, in Uganda.

Using local like cassava and sorghum crops appeals to local tastes, supports local farmers and keeps costs down so SAB Miller can price its beer lower to compete with homemade brews.


Via W. Robert de Jongh, Santanu Borah
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Pilsner Urquell review

Pilsner Urquell review | Digital Culture Assessment ! | Scoop.it
Pilsner Urquell review originally from Ask The Beer Guy
What I have in my beer stained hands is some Pilsner Urquell. It comes in green bottles, but if there’s one thing that I hate, it’s green bottle beer.

Via Jon Griffin
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Pilsner Urquell

Pilsner Urquell | Digital Culture Assessment ! | Scoop.it
Morgan drinking a Pilsner Urquell by Plzensky Prazdroj (SAB Miller) on Untappd (Perfect. Everything you could want from a lager: refreshing yet hoppy and tasty. Ex...
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Welcome to Plzen, home of the original Pilsner beer.

Welcome to Plzen, home of the original Pilsner beer. | Digital Culture Assessment ! | Scoop.it

Plzeň is Bohemia's second largest city and the Czech Republic's fourth. About halfway between Prague and Munich in West Bohemia, Plzeň was founded at the end of the 13th Century on the old trade route from Passau to Prague and retains its original Gothic street plan to the present day.

 

Near the junction of the Mže and Radbuza rivers lies the famous Pilsner Urquell brewery, which is the single attraction that draws most international travellers to Plzeň.

 

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Pilsner Urquell outlines 'social-first' strategy

Pilsner Urquell outlines 'social-first' strategy | Digital Culture Assessment ! | Scoop.it

Pilsner Urquell is looking to recruit discerning beer influencers to act as advocates for the brand in an attempt to grow sales through word-of-mouth.


Via XPLAIN
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XPLAIN's curator insight, July 1, 2013 4:08 PM

The Czech brewer is targeting bloggers and influential beer enthusiasts through its social media activity and revamped website. It hopes to woo potential recruits through in-depth behind-the-scenes coverage created to highlight the provenance and taste of the beer.