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Social media jobs of today to become obsolete: Workopolis - CTV News

Social media jobs of today to become obsolete: Workopolis - CTV News | Digital Culture 2013 | Scoop.it
Montreal Gazette Social media jobs of today to become obsolete: Workopolis CTV News MONTREAL -- Jobs for tech savvy social media experts will be as obsolete in 10 years as far more traditional occupations such as taxi dispatchers and toll booth...
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Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Marketing Trend for 2014: Smaller Messaging Has a Big Impact | Digital Culture 2013 | Scoop.it

The new word in content marketing is small. Increasingly, brands are marketing themselves via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor. But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 25, 2013 11:47 AM

Ann Handley says increasingly, brands are marketing themselves via short-form social media.

Martin (Marty) Smith's curator insight, November 25, 2013 12:07 PM

Great post for content-phobic startups. If sitting down and blogging daily is too much find alternatives for "little messaging" and do so more frequently and more visually (video, graphics). 


I'm a content and social marketer so would prefer to have both long form and short form content, but if creating the one is too intimidating create the other (short form) since some content marketing is always better than none.

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Creative Media & Digital Culture Program | Creative Media & Digital Culture | WSU Vancouver

Creative Media & Digital Culture Program | Creative Media & Digital Culture | WSU Vancouver | Digital Culture 2013 | Scoop.it
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Daily Report: Retailers Turn to Social Media to Showcase Products - New York Times (blog)

Daily Report: Retailers Turn to Social Media to Showcase Products - New York Times (blog) | Digital Culture 2013 | Scoop.it
Daily Report: Retailers Turn to Social Media to Showcase Products New York Times (blog) Just a few years ago, the retail industry was deeply shaken by a growing trend in store browsing: shoppers wandering around the aisles with their cellphones,...
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Social Media Marketing for Doctors

Social Media Marketing for Doctors | Digital Culture 2013 | Scoop.it

The Internet is a gathering place for information, services, and products. Everyone is taking advantage of social media websites to help promote and sell products. Physicians and other healthcare industry employees can utilize social media to market their services as well. They can also keep in close contact with patients while they are not in the office. Here is some information about how many medical professionals are taking advantage of the marketplace that has been created on social media websites.

Understanding the Average Patient

To understand how medical professionals are using social media websites, you need to understand  the average patient that they see today. A large number of people, long before they ever think about going to a doctor, look up information on how to treat or what they can do to treat their ailments on the internet. They find an answer that will subdue them for the time being and return to their daily lives. If the problem gets worse or does not go away, they will then search out the help of a doctor.

SEO Strategy and Digital Marketing for Medical Professionals

The first thing that this tells you is that Search Engine Optimization for doctors and healthcare professionals, is handled much differently than other industries. The custom content that gets developed with SEO keywords in mind will have to do with the diseases or issues of a patient. Put yourself in the shoes of a chiropractor. When deciding on what custom content and keywords that will work best for your site, you must think about what someone that was suffering from something you treat would ask a search engine. So keywords and content will focus on something like” how to crack your back”, “what causes back pain”, or “how to stop back pain”.

Another Useful Tool

There are much better resources available to medical professionals that can help bring even more quality traffic to your website. By connecting with users and current patients on social media websites, you can build an reputation for yourself and attract a few of the million social network users that log on every day. Something like this is time consuming and takes a lot of dedication. To get the best results, contact adigital marketing firm and discuss with they can do for you.

Social Media Marketing

As the popularity of social media sites grows, so does the popularity of healthcare professionals using the services to advertise. By having someone posting original content to a social media site on a daily basis, you can hopefully attract some customers. If the SEO professional that you hired  is really doing his job, then your would have fresh  and relevant custom content posted on a daily basis that linked back to your website.

The Next Step

Once you have built a website full of custom content rich in keywords, have brought your brand to the world through social media sites, and began to spend time in the online community talking to prospective clients about the things that are bothering them, you should start to see some results from your hard work.

Building and Online Review Strategy

Once you have made an effort to be a member of the social community and start connecting with some of your old clients, you should ask them to leave you a review on your website. If you do not have somewhere that visitors to your site can leave reviews and discuss information, make sure that you do it. You should also print the web address to your site’s little online community on your business card and ask every client you see to leave reviews. Reviews are a powerful tool that can drive sales remarkably. Even though visitors to your website do not know who is posting at all, they trust their advice. This is just another thing that proves just how powerful word of mouth advertisement is.

 

As a medical professional, there are many things you can do online to boost your sales. By creating custom content with key phrases that are relevant to what a medical patience would ask, visitors will come to your site to find information and find themselves a doctor instead. By connecting with your clients on social media websites, you can build an online branding that people are talking about and offers informative and interesting custom content to the world that draws visitors from Google. Finally, by having a review section on your website and your social media site, customers will be more likely to trust you and your work.


Via Plus91
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Social Jeanie's curator insight, December 4, 2013 12:34 PM

So very true. Online is the new word of mouth advertising.