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10 things they didn't teach you at design school | Career | Creative Bloq

10 things they didn't teach you at design school | Career | Creative Bloq | Digital & Cross Canal | Scoop.it
Top creatives reveal what they wish they knew at college. Follow their advice, and use it to get a headstart in your creative career!
Stephan's insight:

Some good advices about design !

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Brands' colors

Brands' colors | Digital & Cross Canal | Scoop.it
Stephan's insight:

A slideshare showing well the importance of color choice when defining a brand. Some colors work better than others !

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Why your brand should get creative now with visual content marketing

Why your brand should get creative now with visual content marketing | Digital & Cross Canal | Scoop.it

According to Toprank CEO Lee Odden’s recent SES London session, content marketing at its very minimum needs to include: brand leadership, customer empathy, storytelling and creativity.

 

Here are three reasons why some of that creativity should be visual, regardless of your brand or industry.

Stephan's insight:

Interesting facts, especially regarding the most used social networks ... It appears that local & unknown social networks are becoming a place to be for brands.

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Social Media Benchmarking Report 2013 | b2bmarketing.net

Social Media Benchmarking Report 2013 | b2bmarketing.net | Digital & Cross Canal | Scoop.it
The Social Media Benchmarking Report highlights the key trends and activities in B2B organisations, based on an exclusive research project. The report was produced by B2B Marketing in association with Circle Research.
Stephan's insight:

This Social Media Benchmarking report produced by b2bmarketing clearly shows that Google+ should become the main B2B social network within the next few years.

 

I would mostly agree in the sense that one can easily find relevant information, while Facebook mostly provides entertainment (cats are fine, but there are too many cats ... :-) ), Twitter real time news, and so on.

 

But I also think it would be a mistake to say LinkedIn is now the only competitor of Google+ since Google always tried anything before trully defining its path. Maybe Google+ will focus on B2B now but I wouldn't be suprised if Google give another try in stealing facebook users (maybe through another social network?) ! After all, isn't failure the first step to success ?

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9 questions every CMO should ask their mobile strategist - Marketing Hub - Alternatives

9 questions every CMO should ask their mobile strategist - Marketing Hub - Alternatives | Digital & Cross Canal | Scoop.it
Alternatives – the No.1 award-winning marketing talent business in Ireland-specialising in marketing recruitment, consulting, training, outsourcing and digital.
Stephan's insight:

I think strategists should be granting mobile the first position ... This article explains well why.

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