The Social Media Benchmarking Report highlights the key trends and activities in B2B organisations, based on an exclusive research project. The report was produced by B2B Marketing in association with Circle Research.
This Social Media Benchmarking report produced by b2bmarketing clearly shows that Google+ should become the main B2B social network within the next few years.
I would mostly agree in the sense that one can easily find relevant information, while Facebook mostly provides entertainment (cats are fine, but there are too many cats ... :-) ), Twitter real time news, and so on.
But I also think it would be a mistake to say LinkedIn is now the only competitor of Google+ since Google always tried anything before trully defining its path. Maybe Google+ will focus on B2B now but I wouldn't be suprised if Google give another try in stealing facebook users (maybe through another social network?) ! After all, isn't failure the first step to success ?
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