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Gartner Magic Quadrant: Acquisition Activity Booms In Social CRM Space, Jive, Lithium, Salesforce Dominate

Po Gartnerju mora podjetje socialno - družbeno komponento svojega sistema CRM uporabljati v smeri, da koristi tako njemu kot tudi skupnosti. To je ne samo definicija te komponente, pač pa obenem zagotovilo, da bo podjetje zaradi nje tudi uspešnejše.


Via Igor Pauletic
Mandy Steinhardt's insight:

Social CRM is definitely a developing space, but the speed of development is very exciting! Now with Google+ Auth in addition to Open Graph, there are more ways for consumers to seamlessly connect.

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B2B Marketing Automation Active Market Map

The B2B marketing automation software market is on fire, or so it seems if you keep track of new customer announcements, venture capital investments a
Mandy Steinhardt's insight:

Awesome quick guide to marketing automation companies.

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Facebook Announces Plan to Show Ads Based on Your Offline Shopping Habits | Digital - Advertising Age

Facebook Announces Plan to Show Ads Based on Your Offline Shopping Habits | Digital - Advertising Age | Digital CRM and Analytics | Scoop.it
facebook formalizes partnership with acxiom, epsilon
Mandy Steinhardt's insight:

Facebook is putting into place some partnerships to enable advertisers to target by purchase behavior. Great for advertisers, but will users be happy?

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Rescooped by Mandy Steinhardt from CRM & Social CRM
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Benefits, Challenges and the Future of Marketing Automation [Infographic]

Benefits, Challenges and the Future of Marketing Automation [Infographic] | Digital CRM and Analytics | Scoop.it

"Marketing automation" lahko pomembno poveča vaš "izplen". A le, če ga znate prav uporabljati in izkoristiti. Spet ponavljamo znano mantro treh korakov - premislite, izdelajte načrt, izvajajte.


Via Igor Pauletic
Mandy Steinhardt's insight:

Almost any business can benefit from some form of marketing automation, whether as a part of the sales process or to manage the customer relationship.

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Rescooped by Mandy Steinhardt from The MarTech Digest
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Should Marketers Fear the Cookie Apocalypse? - ClickZ

Should Marketers Fear the Cookie Apocalypse? - ClickZ | Digital CRM and Analytics | Scoop.it
Marketers have until June to get over cookies, a digital advertising executive said earlier this week.

 

Introduction...

 

Speaking on a panel at the Programmatic I/O conference in San Francisco, Brian O'Kelley, chief executive of AppNexus, said he thinks that do-not-track or privacy settings enabled in the latest versions of most browsers will destroy the ability to retarget consumers. "If browsers block cookies, a significant amount of money will go away," he said. That's not only for the ad exchanges and platforms like AppNexus; O'Kelley thinks publishers would take a hit, as well. For example, he estimates that over half of Yahoo's premium impressions contain audience targeting characteristics.


Via marketingIO
Mandy Steinhardt's insight:

Cookies soon to be set to defaulted as off? This could be a severe blow to many lead gen tactics.

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marketingIO's curator insight, April 12, 2013 8:13 AM
  1. We haven't seen anything regarding the impact of Mozilla's (Firefox) cookie restrictions as it relates to MA, i.e., how will this impact MA functionality, and what are the MAP companies doing to adjust their functionality. We think the impact is clear vis-a-vis anonymous site visitor tracking to digital properties, but we haven't read anything on what will be done once cookies are in default block mode.
  2. Will budgets shift more towards outbound marketing? Conversion optimization?


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marketingIO's comment, April 12, 2013 8:34 AM
Two additional articles: http://www.forbes.com/sites/roberthof/2013/04/08/as-the-cookie-crumbles-is-armageddon-coming-for-online-advertising/
marketingIO's comment, April 12, 2013 8:35 AM
And http://adage.com/article/guest-columnists/mozilla-move-break-ad-supported-internet/240663/
Rescooped by Mandy Steinhardt from CRM & Social CRM
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Gartner Magic Quadrant: Acquisition Activity Booms In Social CRM Space, Jive, Lithium, Salesforce Dominate

Po Gartnerju mora podjetje socialno - družbeno komponento svojega sistema CRM uporabljati v smeri, da koristi tako njemu kot tudi skupnosti. To je ne samo definicija te komponente, pač pa obenem zagotovilo, da bo podjetje zaradi nje tudi uspešnejše.


Via Igor Pauletic
Mandy Steinhardt's insight:

Social CRM is definitely a developing space, but the speed of development is very exciting! Now with Google+ Auth in addition to Open Graph, there are more ways for consumers to seamlessly connect.

more...
No comment yet.